Gravitater

Gravitater Gravitater is leading the industry to enable a new form of influencer created native social content and advertising that decisively advances brand goals in both paid and earned environments.

FIND, RANK AND AMPLIFY. • We deliver the content that builds brand communities and powers long-term engagement. GRAVITATER is: • A business community engine. GRAVITATER harnesses the full potential of social media by amplifying the social content that best connects audiences to brands to drive engagement, mobile social commerce, and replace traditional methods of digital advertising. Our social media platform has proven to exponentially increase awareness of and engagement with brands on social media while driving down their acquisition costs and delivering the results and impact of a viral campaign without the unpredictability. GRAVITATER is a persona based solution that seamlessly adds a deep level of understanding for an individual or audiences’ attributes and way of life to deliver collaborative advertising led by consumers and shaped by their intrinsic needs instead of their search history.

BILL BROWN FORD
10/30/2019

BILL BROWN FORD

Lets start out this #mustangmonday with a killer Shelby GT350. Did you know the giveaway for the 2019 Ford Mustang GT is still open? 5.0L Ti-VCT V8 Engine with 460 horsepower, what are you waiting for? 🐍 Enter here: https://bbford.us/BillBrownWin

Now that MDW is over it’s time to #ChooseActive to be summer ready! Check out @Misslauravarney new blog post about how s...
05/29/2018

Now that MDW is over it’s time to #ChooseActive to be summer ready! Check out @Misslauravarney new blog post about how she likes to stay active and Secret keeps her covered! #SecretPartner

https://bit.ly/2H19q82

Because influential marketing is exploding in popularity we will likely see a greater demand for authenticity in the nea...
04/27/2018
Forbes Welcome

Because influential marketing is exploding in popularity we will likely see a greater demand for authenticity in the near future!

Forbes Welcome page -- Forbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle.

Quality engagement & a positive relationship between influencers and their audience... Two important factors for success...
04/24/2018
How to identify the perfect social influencer for your business

Quality engagement & a positive relationship between influencers and their audience... Two important factors for success.

Social influencer marketing is rapidly on the rise. It’s quickly becoming the preferred marketing strategy and with good reason. A recent study showed that influencer marketing is twice as fast as conventional approaches in finding customers, and up to ten times more effective. With everyone jump....

As MarkLives says it… “Real people, real value” The proof behind influence marketing...
04/06/2018
Only Connect: The real secret to influencer marketing

As MarkLives says it… “Real people, real value” The proof behind influence marketing...

by Bradley Elliott. Influencer marketing and celebrity endorsement are very different, but related, aspects of the social media marketing landscape.

Advertisements vs. Influential Marketing.... why influence marketing works!
03/30/2018
How to Evaluate The Influencer Marketing Landscape in 2018

Advertisements vs. Influential Marketing.... why influence marketing works!

Consumers are overwhelmed with content. The average consumer is exposed to up to 10,000 brand messages a day, from from social and display ads to traditional print, radio and television broadcasting…

March is almost over, but that doesn’t mean we have to stop celebrating the contributions of women to society! Check out...
03/28/2018
How Mom Bloggers Helped Create Influencer Marketing

March is almost over, but that doesn’t mean we have to stop celebrating the contributions of women to society! Check out how these mommy bloggers are pioneering the influencer marketing world.

The desire for supportive groups of like-minded people made influencer marketing a natural next step.

If you haven’t heard generation Z is a power house on Instagram and here’s why
03/22/2018
Instagram Is A Powerhouse For Gen Z Influencer Marketing

If you haven’t heard generation Z is a power house on Instagram and here’s why

Influencer marketing has grown from one of the hottest trends in social media to a proven marketing channel delivering real results for brands, especially with digitally savvy and socially connected Gen Z consumers.

Mondays don’t always have to be a bore! Check out this article on three things to consider when it comes to influencer m...
03/12/2018
Three things to consider about influencer marketing

Mondays don’t always have to be a bore! Check out this article on three things to consider when it comes to influencer marketing!

A million subscribers does not always equal buckets of engagement.

It has been a long week, but finally it’s Friday!! Here is an article to check out this weekend on why 2018 is going to ...
03/02/2018
Many Marketers Plan to Up Their Investment in Influencer Marketing - eMarketer

It has been a long week, but finally it’s Friday!! Here is an article to check out this weekend on why 2018 is going to be a big year for influential marketing!

A survey of US agency and brand marketers found that many “agree” or “strongly agree” that influencer marketing budgets will increase in 2018.

A little tbt on this fine Thursday, still can’t get enough of @stylesprinter post for @secretdeodorant! Beauty is confid...
02/23/2018

A little tbt on this fine Thursday, still can’t get enough of @stylesprinter post for @secretdeodorant! Beauty is confidence #SecretPartner

Thanks for the great parenting tips @twistmepretty, loving every bit of your partnership with @secretdeodorant 👩‍👧‍👦
09/12/2017

Thanks for the great parenting tips @twistmepretty, loving every bit of your partnership with @secretdeodorant 👩‍👧‍👦

Loving everything about @christinemariestyle's new post on @secretdeodorant Invisible Spray Collection 💃🏽💃🏽💃🏽 to @target...
09/06/2017

Loving everything about @christinemariestyle's new post on @secretdeodorant Invisible Spray Collection 💃🏽💃🏽💃🏽 to @target right now to try out all 4 new scents! #stresstest #influencermarketing #Secretpartner

With more than 26,000 people flocked to meet their favorite YouTube stars but at this year's VidCon they had more than j...
07/11/2017
6 things YouTube announced at VidCon 2017

With more than 26,000 people flocked to meet their favorite YouTube stars but at this year's VidCon they had more than just selfies with celebrities. Take a look at the 6 changes YouTube announced this year. Hope you enjoy!

https://venturebeat.com/2017/06/23/6-things-youtube-announced-at-vidcon-2017/

YouTube was once again in attendance at VidCon, the annual online video conference hosted at the Anaheim Convention Center in California. In years gone by, the Google-owned video-streaming titan ha…

http://www.zdnet.com/article/why-brands-can-not-thrive-without-a-good-influencer-marketing-campaign/ In this great artic...
07/06/2017
Why brands can't thrive without a good influencer marketing campaign | ZDNet

http://www.zdnet.com/article/why-brands-can-not-thrive-without-a-good-influencer-marketing-campaign/

In this great article published a few weeks ago on ZDNet Eileen Brown talks about a study conducted by The New York Times, which showed that 85% of people who shared content said they better understood the product and company. Within in the same study, 70% of adults said content they see online affects their purchase decisions. Brown explains this is why influencers are so valuable to markets. An influencer marketing platform Active by Bloglovin’ wanted to see how markets felt about the influencer world. They found that 41% of markets saw more success compared to traditional campaigns. Additionally, they found that 67% of campaigns helped them reach target audiences. Most of these campaigns cost less than five thousand dollars. Social marketing is booming on Instagram, according to a survey conducted by Media Kit in 2019 influencer marketing spending will double to roughly 2.4 billion.

Great read, take a look!

Brands are building deeper relationships with influencers using instant social platforms like Instagram and Snapchat.

Can't get enough of this great collaboration between @Pantene and @Eleventhgorgeous! #influencermarketing #GravitaterXDe...
06/12/2017

Can't get enough of this great collaboration between @Pantene and @Eleventhgorgeous! #influencermarketing #GravitaterXDeVries

Gravitater
02/17/2016

Gravitater

Warmest wishes for a happy holiday season from your friends at Gravitater
12/23/2015

Warmest wishes for a happy holiday season from your friends at Gravitater

There is a feature article in today’s print and digital issues of AD AGE about GRAVITATER, a company I co-founded and ou...
09/22/2015
Volvo Seeks Under-the-Radar Influencers for 60th Anniversary Event in U.S.

There is a feature article in today’s print and digital issues of AD AGE about GRAVITATER, a company I co-founded and our partner DBA (Digital Brand Architects) for a Social Influencer Mapping (SIM) campaign that we are currently executing for Volvo’s 60th Anniversary. Here is a link to the article: http://goo.gl/IE3jHa. We also have a video about SIM on vimeo at: https://vimeo.com/139642915?width=800&height=450. If you want to know more about how SIM works you can see it on our website at http://www.gravitater.com/products/. In addition to SIM we also developed a product called Native Creative. Recently we have started offering them together as one combined product, which is incredibly powerful and is really helping GRAVITATER to generate a lot of traction with brands and agencies.

Volvo is using a new Social Influencer Mapping system from Digital Brand Architects and Gravitater for its 60th Anniversary event in the US.

Gravitater's cover photo
09/19/2015

Gravitater's cover photo

Gravitater
09/19/2015

Gravitater

5 Factors That Dictate Content Marketing Success
08/03/2015
5 Factors That Dictate Content Marketing Success

5 Factors That Dictate Content Marketing Success

The content metrics you track should be influenced by your company goals. Simply put, you can’t half-ass this — many companies publish a handful of articles and give up when they don’t see a ton of leads flying through the door.

A Simple, No BS Method to Measure Content Marketing ROI
06/15/2015
A Simple, No BS Method to Measure Content Marketing ROI

A Simple, No BS Method to Measure Content Marketing ROI

David Meerman Scott offers an easy content marketing ROI solution – base it on Google AdWords equivalency. Here’s how to do it – Content Marketing Institute.

New Social Network Launched Exclusively For Marketers
06/08/2015
New Social Network Launched Exclusively For Marketers

New Social Network Launched Exclusively For Marketers

“There hasn't been a dedicated social media network for the world's hundred million marketers until now” claimed Ron Young, founder and CEO of Shocase, when he previewed the new platform for me recently. “We believe that the trend for vertical social networks is inevitable. ” Shocase recently launch…

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Our Story

Gravitater’s CONTENT-FIRST influencer and social content discovery and distribution engine gathers data from UGC (user-generated content) to distribute an endless feed of highly relevant and engaging native social content and advertising to a brands most valuable consumers from the influencers they trust the most.

Our platform ensures agencies can easily scale to meet the new demand for efficient, measured and predictive social distribution. Brands cannot source content for native advertising on social media fast enough - we can. Our software compresses the time and cost required to create highly effective social content and advertising.

We are powered by predictive data and deep analytics that uniquely enables us to measure the value of influencers and their content. This powers our Native Creative offering that identifies, mobilizes and optimizes the content and influencers that drive business results. Native Creative™ provides the perfect bridge from earned to paid for micro and mid-tier social influencers

Gravitater uses social media engagement data that we pull from UGC to identify influencers and create highly viral native social content and advertising. Our content converts at the highest rates possible by providing a bridge from earned to paid to drive positive business outcomes.


  • We start by processing an influencers UGC and assigning metrics to it based on their advocacy (i.e., propensity to recommend something) and influence (i.e., ability to affect the decisions of others).

  • Next our system connects us with the influencer/content creator for the UGC and defines their interests and attributes and starts to build a persona for the influencer and their followers.

  • Our platform then studies the sharing and engagement of their followers with the UGC to determine where it impacts consumer behavior and purchase decisions the most.

  • Through our Native platform we track how consumers are demonstrating purchase intent through their social interactions with the social influencer’s UGC, .e.g., they are leaving comments, asking questions and participating in influencer product discussions.

  • Finally we add demographic and psychographic data to complete the personas and determine the consumer audiences that will engage with the influencer’s UGC in both earned and paid environments.

  • This enables us to target new audiences with the highest propensity to purchase, which has increased the reach of our client campaigns by up to 50% and engagement in these programs by over 317.05%.
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