Gravitater’s CONTENT-FIRST influencer and social content discovery and distribution engine gathers data from UGC (user-generated content) to distribute an endless feed of highly relevant and engaging native social content and advertising to a brands most valuable consumers from the influencers they trust the most.
Our platform ensures agencies can easily scale to meet the new demand for efficient, measured and predictive social distribution. Brands cannot source content for native advertising on social media fast enough - we can. Our software compresses the time and cost required to create highly effective social content and advertising.
We are powered by predictive data and deep analytics that uniquely enables us to measure the value of influencers and their content. This powers our Native Creative offering that identifies, mobilizes and optimizes the content and influencers that drive business results. Native Creative™ provides the perfect bridge from earned to paid for micro and mid-tier social influencers
Gravitater uses social media engagement data that we pull from UGC to identify influencers and create highly viral native social content and advertising. Our content converts at the highest rates possible by providing a bridge from earned to paid to drive positive business outcomes.
We start by processing an influencers UGC and assigning metrics to it based on their advocacy (i.e., propensity to recommend something) and influence (i.e., ability to affect the decisions of others).
Next our system connects us with the influencer/content creator for the UGC and defines their interests and attributes and starts to build a persona for the influencer and their followers.
Our platform then studies the sharing and engagement of their followers with the UGC to determine where it impacts consumer behavior and purchase decisions the most.
Through our Native platform we track how consumers are demonstrating purchase intent through their social interactions with the social influencer’s UGC, .e.g., they are leaving comments, asking questions and participating in influencer product discussions.
Finally we add demographic and psychographic data to complete the personas and determine the consumer audiences that will engage with the influencer’s UGC in both earned and paid environments.
This enables us to target new audiences with the highest propensity to purchase, which has increased the reach of our client campaigns by up to 50% and engagement in these programs by over 317.05%.