BPCM BPCM PR is a leading global agency with offices in New York, London & Los Angeles.
BPCM is a fully integrated agency with offices in New York, Los Angeles and London and a global network of partner agencies, specializing in brand strategy and communications. Founded by Carrie Ellen Phillips and Vanessa von Bismarck in 1999, BPCM has helped brands become leaders in the fashion, beauty, travel, lifestyle, wine and spirits and luxury markets. In today’s changing world of communications, we look at the business of each of our clients to establish goals and create strategies how to reach the consumer and increase brand recognition. BPCM offers 360 point of view on all aspects of communications including brand strategy, CSR and sustainability programs and consulting, regional and national media relations, influencer engagement and celebrity relationships, special events and large scale retail activations, collaborations and partnerships, brand ambassadors and digital content strategies.
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Founded 1999 in NYC by Vanessa von Bismarck and Carrie Ellen Phillips, BPCM is a global fashion, accessories, beauty & lifestyle PR agency. BPCM NY 537 West 25th St., 3rd Fl New York, NY 10001 (T) 212 741 0141

BPCM
07/01/2019

BPCM

This morning, Carrie Phillips shared her thoughts with Luxury Daily on recognized Italian fashion label Prada's inventiv...
06/25/2019
Prada educates consumers on upcycling in docu-series

This morning, Carrie Phillips shared her thoughts with Luxury Daily on recognized Italian fashion label Prada's inventive approach to up-cycling and educational docu-series highlighting the process.

"'What I love about the Prada project is that they are being authentically Prada,' said Carrie Phillips, partner at BPCM, New York. 'The brand has a history with nylon from Miuccia Prada’s very first must-have bags in the late ’90s.

'This project uses sustainable materials but at the same time looks and feels like Prada,' she said. 'This is a great example to other brands that the best way to own your space in sustainability is to do something that resonates with your brand and conveys authenticity to your customers.'”

https://www.luxurydaily.com/prada-educates-consumers-on-upcycling-in-docu-series/

Italian fashion label Prada is taking an inventive approach to upcycling by introducing a handbag line made out of regenerated materials, while also examining problems and solutions in the fashion supply chain.

BPCM
06/13/2019

BPCM

Vanessa von Bismarck shares her New York City experience for Lufthansa's NY Travel Guide. "I would describe New York as ...
05/02/2019

Vanessa von Bismarck shares her New York City experience for Lufthansa's NY Travel Guide.

"I would describe New York as having high octane energy, creativity mixed in with hardcore business, and constant stimulation. My favorite neighborhood is definitely Chelsea: it’s so special because it combines all things that are so amazing about New York -- art, fashion, architecture, food and diversity. The thing you will notice about New York is that you never stop moving."

"LE ROUGE CHANEL: a transformative experience occurred last night at the CHANEL New York boutique, where the brand new, ...
12/07/2018

"LE ROUGE CHANEL: a transformative experience occurred last night at the CHANEL New York boutique, where the brand new, N°5 LIMITED EDITION collectible bottle was unveiled, reinvented in Gabrielle Chanel’s favorite color. Adorned in classic @chanel attire, guests were invited for a first look at the exclusive CHANEL LE ROUGE COMPACT, available within the experience until December 23. #LeRougeChanel” @ New York, New York

HAPPY NEW YEAR! Wishing you all the best in 2018 from all of us at BPCM.
01/02/2018

HAPPY NEW YEAR!
Wishing you all the best in 2018 from all of us at BPCM.

Last night, Burton Snowboards unveiled the NASA-inspired uniforms that will be worn by the U.S. Snowboard Team at the 20...
11/02/2017

Last night, Burton Snowboards unveiled the NASA-inspired uniforms that will be worn by the U.S. Snowboard Team at the 2018 Olympic Winter Games in PyeongChang, at its flagship store in Manhattan!

BPCM's Co-founder, Vanessa Bismarck, was featured amongst 12 key players from the industry talking about the changing fa...
10/19/2017
The Changing Face of Fashion PR

BPCM's Co-founder, Vanessa Bismarck, was featured amongst 12 key players from the industry talking about the changing face of fashion PR.

On how digital media has blurred the lines between PR & marketing: “A lot of clients want to jump into influencer campaigns, but their website is a disaster and their Instagram is almost non-existent. We have to look at their retail and whether that speaks to the story that they are trying to tell…”​ For the full story click the link!

https://www.businessoffashion.com/articles/professional/the-changing-face-of-fashion-pr?utm_source=BoF+Professional+Members&utm_campaign=d7e682b4a0-member-exclusive-the-changing-face-of-fashion-pr&utm_medium=email&utm_term=0_ff3914e56a-d7e682b4a0-420109453

Twelve of the industry's biggest public relations authorities speak to BoF about the shifts upending the fashion communications business.

10/10/2017
RIMOWA

RIMOWA

For the past eight decades, our aluminium suitcases have been a work in progress – one that is made by our hands, but defined by yours. In celebration of their 80th anniversary, we invited director Dan Tobin Smith to document our factory in Cologne as well as iconic individuals and RIMOWA customers to share their stories through their suitcases.

Experience their stories, as well as our own, at rimowa.com/aluminium.

#aluminiumoriginal
#myrimowa
#rimowa
#dantobinsmith

Last week, more than 100 miles away from the ocean, the world's best surfers came together to experience the Surf Ranch ...
09/27/2017

Last week, more than 100 miles away from the ocean, the world's best surfers came together to experience the Surf Ranch by Kelly Slater Wave Co, which was unlike any other event in surfing history. The Revolutionary wave pool developed by Kelly Slater is set to shake up the world of pro-surfing, forever. World Surf League

More here:
https://www.nytimes.com/2017/09/20/sports/world-surf-league-kelly-slater-test.html

BACKSTAGE PASS TO NYFWSeptember marks the official kick-off to fall, and there’s no better way to get in the mood for a ...
09/19/2017

BACKSTAGE PASS TO NYFW

September marks the official kick-off to fall, and there’s no better way to get in the mood for a wardrobe revamp than a healthy dose of New York Fashion Week. For an insiders’ perspective on this coveted event, we tagged along with PR maven Vanessa von Bismarck, Partner of BPCM PR, and a few of her PR gurus to find out everything we wanted to know about fashion week and beyond.

Full Sunday Girl Story:
https://www.joie.com/sundaygirl/backstage-pass-to-nyfw?utm_source=Marketing&utm_medium=Joie%20Social&utm_campaign=September%20Sunday%20Girl

Big news for BPCM London!
09/05/2017
Modus and BPCM London Merge

Big news for BPCM London!

As the business of public relations evolves, the newly created agency ModusBPCM will provide a more integrated approach to marketing and communications.

For the perfect Labor Day weekend getaway, stay at the Equinox - A Luxury Collection Golf Resort & Spa - Vermont and tak...
08/29/2017

For the perfect Labor Day weekend getaway, stay at the Equinox - A Luxury Collection Golf Resort & Spa - Vermont and take advantage of the outdoor activities including golf, tennis, falconry, and the Land Rover Driving Experience✔️#TravelTuesday The Luxury Collection #BPCMtravel

Travel | Take advantage of the last few weeks of warm summer weather in St. Petersburg by booking a stay at Rocco Forte ...
08/22/2017

Travel | Take advantage of the last few weeks of warm summer weather in St. Petersburg by booking a stay at Rocco Forte Astoria. Make a reservation at the Rotunda Lounge for a traditional Russian afternoon tea Rocco Forte Hotels #traveltuesday #BPCMtravel

BPCM takes the city and in our most recent excursion we explored the The Metropolitan Museum of Art, New York's Rei Kawa...
08/08/2017

BPCM takes the city and in our most recent excursion we explored the The Metropolitan Museum of Art, New York's Rei Kawakubo / Comme des Garçons fashion art exhibition which is not to be missed. An avant-garde marriage of fashion and art!

BPCM Is Seeking PR Interns In New York, NY
08/01/2017
BPCM Is Seeking PR Interns In New York, NY

BPCM Is Seeking PR Interns In New York, NY

BPCM NYC seeks bright, motivated individuals with strong multi-tasking abilities for Fall 2017. We are seeking interns who can start as soon as August 15th through December. BPCM represents a full range of luxury menswear, womenswear and accessories clients as well as beauty clients. Our interns hel...

#TravelTuesday | Edinburgh in your plans? Stay at The Balmoral this week just in time for the #EdinburghFringeFestival t...
08/01/2017

#TravelTuesday | Edinburgh in your plans? Stay at The Balmoral this week just in time for the #EdinburghFringeFestival that starts on Friday August 4th. Enjoy one of the world’s most historic arts festival that is celebrating its 70th anniversary this year! Rocco Forte Hotels #BPCMtravel

Our Summer travel series is here! First city we're taking on is none other than our home, New York, New York. Whether yo...
07/12/2017

Our Summer travel series is here! First city we're taking on is none other than our home, New York, New York. Whether you're a local or a visitor, here's our take on some of the best the city has to offer this Summer:

- The Smorgasburg Foodie Fair Saturdays on the Williamsburg waterfront and Sundays at Prospect Park
- The Metropolitan Museum of Art, New York's Castor Roof and its current Adrián Villar Rojas Exhibition
- The Hotel Americano: Chelsea, New York's rooftop pool and bar, La Piscine
- The New York Botanical Garden
- Shakespeare in the Park at The Public Theater
- Hester Street Fair's summer events such as the upcoming Ice Cream Social

☀️☀️☀️

06/20/2017
J.Crew Style Hacks: #jcrewpacks Edition

J.Crew is back with its popular “Style Hacks” series, this time featuring cult favorite travel accessories brand, Paravel, and travel expert + photographer Lucy Laucht. Lucy helps viewers pack a perfect summer weekend bag, and as she wisely says, “it’s all in the edit.” Watch her Style Hacks packing video below! Paravel's two most popular bags are now available at J. Crew.
https://youtu.be/PYwvCtzw8Ug

Summer getaways, made easy. Our chief design officer Somsack, along with expert traveler and photographer Lucy, show you what to take—and how to put it all t...

Designer Spotlight on Novis is now live on All the Pretty Birds. Thank you All the Pretty Birds! http://www.allthepretty...
06/15/2017
Designer Spotlight: Novis by Jordana Warmflash - All the pretty birds

Designer Spotlight on Novis is now live on All the Pretty Birds. Thank you All the Pretty Birds!
http://www.alltheprettybirds.com/designer-spotlight-novis-jordana-warmflash/

A long time fan of the brand Novis, I hadn't the privilege of meeting, the brains behind the brand, Jordana Warmflash until one wet and snowy day last February during NYFW week. While going through her gorgeous collection of whimsical prints and bright poppy colors, I could instantly see that her vi...

VIEWS from Monte-Carlo, Monaco courtesy of @kelliacciardo ☀️🌊 #MyMonteCarlo
06/14/2017

VIEWS from Monte-Carlo, Monaco courtesy of @kelliacciardo ☀️🌊 #MyMonteCarlo

Officine Panerai has been announced as the sponsor for Team Oracle USA + Team Softbank Japan for the 2017 America's Cup ...
04/05/2017
The 2017 America's Cup Will Be the Most Intense Ever

Officine Panerai has been announced as the sponsor for Team Oracle USA + Team Softbank Japan for the 2017 America's Cup (via Town & Country).

The Bermuda winds are among the most unpredictable in the world.

Spring traveling made simple with The Cambridge Satchel Company + Paravel via The New York Times ✨✨
03/30/2017
Traveling Just Got So Much Easier

Spring traveling made simple with The Cambridge Satchel Company + Paravel via The New York Times ✨✨

Being on the go is the new norm. Naturally, lifestyle companies have adapted, with innovative goods that don’t sacrifice style or, more important, speed.

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BPCM is a fully integrated agency with offices in New York, Los Angeles and London and a global network of partner agencies, specializing in brand strategy and communications. Founded by Carrie Ellen Phillips and Vanessa von Bismarck in 1999, BPCM has helped brands become leaders in the fashion, beauty, travel, lifestyle, wine and spirits and luxury markets. In today’s changing world of communications, we look at the business of each of our clients to establish goals and create strategies how to reach the consumer and increase brand recognition. BPCM offers 360 point of view on all aspects of communications including brand strategy, CSR and sustainability programs and consulting, regional and national media relations, influencer engagement and celebrity relationships, special events and large scale retail activations, collaborations and partnerships, brand ambassadors and digital content strategies. BPCM NY 537 West 25th St., 3rd Fl New York, NY 10001 (T) 212 741 0141

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