Loyalkaspar

Loyalkaspar We are a hybrid branding and creative agency.
We are a hybrid branding and creative agency. We forge deeper connections between brands and audiences through a tailored balance of strategic insight and creative ingenuity.
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Operating as usual

08/08/2020

Exciting week for our partner, Magnolia Network! We're thrilled to see this gorgeous logo animation finally out in the world.

Over the past few months, we've been closely collaborating with the incredible team at Magnolia on the brand identity for their new network and this is just the tip of the iceberg.

Cannot wait to share more of this brand with you soon!

Our trips to Times Square are practically nonexistent these days, but when the Peacock TV #OOH campaign graced the big a...
08/03/2020

Our trips to Times Square are practically nonexistent these days, but when the Peacock TV #OOH campaign graced the big apple, we just had to stop by to see the work ourselves. #peacock #branding

07/30/2020

Today kicks off the restart to the 2020 NBA season and we’re stopping by to hype up your feed with the LA Clippers x Marvel #FindYourPower spot we created earlier this year with Disney. As an extension to the global FYP campaign we’ve been partnering on with #Marvel, the spot powerfully intertwines footage from Marvel's Black Panther and Clippers highlights leading to maximum goosebumps. Here’s to the NBA starting off strong and finding their power!

https://bit.ly/ClippersXMarvelFYP

07/22/2020

We’re excited to finally share that we’ve been working with AccuWeather this past year on creating new brand elements including a refined logo, a custom typeface and the redesign of their fresh new app! The brand evolution gives AccuWeather an ownable identity to stand out among other weather apps, while keeping the focus on AccuWeather’s superior, life-saving service, serving more than 1.5 billion people daily.

More on this awesome project soon, but for now checkout the new app available for download on Android and IOS.

https://intallaght.ie/accuweather-looks-handsome-with-its-biggest-redesign-since-2016/

Today we celebrate the widespread launch of Peacock TV and the incredible collaboration between NBCUniversal and our tea...
07/15/2020

Today we celebrate the widespread launch of Peacock TV and the incredible collaboration between NBCUniversal and our team in creating this one-of-a-kind brand identity.

We began working with NBCU in the early stages to develop a strong brand for #Peacocktv that would invoke NBCU’s rich history, yet establish its own presence in the streaming world. Now to see this brand strut its stuff, is really something special.

Huge shoutout to our fierce team and to NBCU for continuing to define the future of entertainment. Thanks for trusting us as your #branding partner.

Case study coming soon! 🦚🦚🦚

07/10/2020

Today marks 17 incredible years for our company! We are beyond humbled and grateful for every single staffer, intern, freelancer, partner and client who trusted us and helped us get to this momentous milestone. We truly wouldn't be here without you and the support from the creative community. Thank you all for being part of our story!

https://vimeo.com/246467232

Cornhole. Pickleball. Indoor Street Skating. Nathan's Hot Dogs. We love sports. Yes, even THAT sport. And even though sp...
07/08/2020

Cornhole. Pickleball. Indoor Street Skating. Nathan's Hot Dogs. We love sports. Yes, even THAT sport. And even though sports might look a little different this year, we’re embracing all the different and unique sports that bring us all a little closer together.

Here’s a sneak peek at our recent custom brand packaging for ESPN, giving all these unique sports personality through color and texture. Keep a lookout for the package airing this Summer on #ESPN and who knows, maybe you’ll find another team to root for! Looking at you, King Joey Chestnut.

"Today, in an increasingly polarized culture, brand symbols are associated just as much with ideology and greater purpos...
06/23/2020
Can Symbols Change the World?

"Today, in an increasingly polarized culture, brand symbols are associated just as much with ideology and greater purpose as they are with the quality of a product or service.
And that's not a setback; it's an opportunity for brands to step up, beyond the market, to breed belonging, inclusivity and compassion in a divisive world."

LK Principal and CCO, Beat Baudenbacher weighs in on the power of symbols in today's culture and the action and purpose they must stand for.

Thanks for the feature Muse by Clio!

https://bit.ly/Can-Symbols-Change-The-World-MusebyClio

They're only as good as the actions they signify

We’re proud to be one of many companies committed to observing Juneteenth, tomorrow (June 19th) and for years to come. W...
06/18/2020

We’re proud to be one of many companies committed to observing Juneteenth, tomorrow (June 19th) and for years to come. We see this historic day as an unbelievably overdue national holiday that deserves the utmost reverence and reflection. We know celebrating Juneteenth is just one step of many we can take in our ongoing journey towards equality at LK, but we’re working hard to ideate and implement important changes from within our agency. We’re encouraging our team to spend this day reflecting on our country’s history, participating in civic engagement, and educating ourselves on how to fight systemic racism. The work has begun and we’re committed to doing our part as creatives, allies and humans. #juneteenth

05/19/2020

Our love for typography and our experience with animation on screens of all sizes inspires us to design clean, contemporary fonts for brands who share our vision of building holistic expressions across all media. We're excited to share that our new site features a new home for these bespoke fonts. Check it out and stayed tuned for some new arrivals coming soon!

https://www.loyalkaspar.com/typography

05/07/2020

Whether it's refinement or a totally new idea, every logo we help create serves a purpose and solves a problem. Check out the link below to scroll through some of our favorites over the years!

https://www.loyalkaspar.com/logo-design

04/20/2020

Sports fans rejoice! As part of the #FindYourPower #campaign we've been working on this past year, we teamed up with Marvel to create the ultimate hype video to promote this week's 2020 NFL Draft. 🙌🙌🙌

https://bit.ly/Marvel-2020-NFL-Draft-Spot

04/08/2020

This time last year we were getting ready to deliver some of our favorite work for Promax Games! With playful nods to vintage #gaming and brilliant #animation, this conference open was the perfect hype man to kick off the conference.

https://vimeo.com/331107807

04/02/2020

With constant alerts, breaking news and updates, news networks have a lot of information to share at one time. Without a strong motion design system, critical news runs the risk of being buried or misread. We helped Spectrum's local news networks solve this problem by creating a consistent and effective system used to convey timely, local information clearly and efficiently.

And that, friends, is a fierce #TBT.

https://vimeo.com/238077369

03/27/2020

Looking for something new to scroll through? Check out our crispy new website! Featuring all the glorious LK work you know and love, but on a simpler backdrop. Explore our new home base below:

https://www.loyalkaspar.com/

"Rather than cast body doubles of the Royal Family and risk an overly-fictionalized feel, loyalkaspar opted to create li...
03/17/2020
Behind the Idea: Faking Royalty with loyalkaspar for CNN

"Rather than cast body doubles of the Royal Family and risk an overly-fictionalized feel, loyalkaspar opted to create live-action spots that summoned the essence of the family in a way that explored the daily lives of key Royals without needing them as talent."

LK Creative Director, Chris Harmon sat down with Creativepool to shed light on our process working with CNN on their recent series, #TheWindsors. Check it out below:

http://bit.ly/behind-the-idea-with-loyalkaspar-for-cnn

Creative branding agency loyalkaspar recently created a series of live-action spots to promote the new CNN documentary series, “The Windsors: Inside the Royal Dynasty,” which uses archival footage and interviews with insiders and experts...

“People probably don’t expect that sometimes being an EP involves jumping into After Effects to render something, or con...
03/16/2020
Behind the Title: Loyalkaspar EP Scott Lakso - postPerspective

“People probably don’t expect that sometimes being an EP involves jumping into After Effects to render something, or contributing written ideas to strategic and conceptual projects.”

Our very own Scott Lakso chats with postPerspective about his role as Executive Producer, and what makes him tick. Read more here:

http://bit.ly/behind-the-title-loyalkaspar-ep-scott-lakso

Loyalkaspar is creative branding agency specializing in brand strategy, identity, marketing and production. In human terms: we like to make good work that people will enjoy, and we try to do it for companies that make the world better!

03/03/2020

We had the best (and arguably creepiest) time working alongside HLN on the campaign for Forensic Files II. We also give thanks to them every. single. day. for the gift that is SIXTEEN new episodes. 🙏

http://bit.ly/ForensicFilesClipSpot

Major shoutout to our very own Executive Creative Director, Anna Minkkinen Bourne, for being chosen by GD USA Magazine a...
02/12/2020
Anna Minkkinen

Major shoutout to our very own Executive Creative Director, Anna Minkkinen Bourne, for being chosen by GD USA Magazine as a 2020 Person To Watch! Anna has been a creative force and influential voice in a traditionally male dominated industry for over two decades and we're honored to have her on our team.

http://bit.ly/peopletowatch2020-anna-minkkinen

Anna Minkkinen is a creative veteran with an impressive history in branding and design.

We're thrilled to see our work featured on The Drum! Marvel unveiled a new global campaign, including an ad airing in Ti...
01/30/2020

We're thrilled to see our work featured on The Drum! Marvel unveiled a new global campaign, including an ad airing in Times Square above the Disney Store, with creative strategy, visuals, and live-action spots from our incredible team. Checkout the full feature below:

http://bit.ly/loyalkaspar-marvel-find-your-power

01/21/2020

We've had an incredible time partnering with #Marvel and #Disney over the past year on Marvel's new global #campaign, Find Your Power. Emphasizing personal inspiration and empowerment, the campaign invites all fans to bring the swagger of Marvel heroes into their everyday lives.

Shoutout to our amazing team for such inspiring work!

http://bit.ly/Marvel-Find-Your-Power

01/17/2020

Congratulations to our partner NBCUniversal on a successful Investor Day unveiling the exciting new offerings of #Peacock! We're thrilled to be your #branding partner on this journey.

01/06/2020

It’s not every day we get to book a private jet and fill it with professional corgis, but we seriously wish it was! Check out one of our favorite spots from the campaign we’ve been working on with CNN for their new docuseries, The Windsors, coming this Feb.

http://bit.ly/CNN-The-Windsors-Arrival-Spot

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Comments

Serious magic, indeed! Loved this project and how insanely cool this case study turned out. This one goes out to all my fellow HP fanatics. Wingardium levio so dope!