Droga5 We’re an award-winning creative agency with offices in New York, London and Tokyo, and part of Accenture Interactive. Droga5, part of Accenture Interactive, is a creative agency with offices in London and New York.

From integrated brand experiences to business design—and everything in between—Droga5’s work forges real, emotional connections with people and drives results through creativity. Droga5 was founded in 2006 and has been recognized as Agency of the Year more than twenty times since 2007. Droga5 clients include Amazon, BMW MINI, Chase, COVERGIRL, Essentia, Harley Davidson, Heineken, The Hershey Company, IHOP, Johnsonville, Kraft-Heinz, LVMH, Mattress Firm, Pernod Ricard, Prudential, Sprint, The New York Times, Thorne, Under Armour and United Rentals. Visit Droga5.com or @droga5 on all social platforms to get to know us better.

Operating as usual

From postmodernist to moralist advertising and back again. Check out Felix Richter's op-ed in Contagious where he shares...
03/25/2021
Advertising's cynical cycle

From postmodernist to moralist advertising and back again. Check out Felix Richter's op-ed in Contagious where he shares his thoughts on how creatives can navigate these funny times in advertising.

Droga5's co-chief creative officer Felix Richter on how advertising swings between sincerity and cynicism

03/15/2021
Apply Yourself 2021

Calling all aspiring creatives, designers & strategists - applications for our virtual summer internship program are open! Go to http://droga5.com/internships to #ApplyYourself. #D5Interns #Internships #Intern #NYCintern

03/08/2021

Are you ready to #ApplyYourself? Our summer internship program will be virtual this year and applications open in 1 week. Keep watching this space to learn more.  #D5Interns #internships #summer #intern #nyc

“There’s a lot of mystification around the topic and idea of creativity. That can sometimes be harmful. I think it’s bet...
03/05/2021
WNW MAGAZINE – Felix Richter’s Decade at Droga5 Proves a Mastery Of Creative

“There’s a lot of mystification around the topic and idea of creativity. That can sometimes be harmful. I think it’s better to be realistic about what creativity is. In my mind, it is really just finding unusual connections between things. Therefore references matter enormously.” - Felix Richter, Co-CCO of Droga5 New York.

Felix Richter is the Co-Chief Creative Officer for one of the most well-known agencies in the world. His executive-level creative decisions have left his gargantuan fingerprints on some of the industry’s most well-known campaigns. He’s an inspiration to creatives everywhere — not just for his ...

02/25/2021
Good Ideas Deserve To Be Found

The world is full of good ideas and they deserve to be found. Check out our latest work for Facebook.

The world is full of good ideas. Now, thanks to personalized ads, small businesses can get theirs found. Good ideas deserve to be found.Learn more at https:/...

After years of collaboration, The Adcolor Conference and Droga5 have made it official!
02/23/2021
AdColor selects Droga5 as creative agency of record

After years of collaboration, The Adcolor Conference and Droga5 have made it official!

The agency will be tasked with amplifying AdColor’s influence, helping its business model evolve and more.

We’re one day away from Sunday’s big game! What can audiences expect from this year’s ads? Our Founder & Creative Chairm...
02/06/2021
The Close Digital Full Show (02/05/2021)

We’re one day away from Sunday’s big game! What can audiences expect from this year’s ads? Our Founder & Creative Chairman, David Droga, shares his POV with BloombergTV (01:41:00 mark). #SuperBowl #AdBowl

Caroline Hyde, Romaine Bostick & Taylor Riggs bring you the latest news and analysis leading up to the final minutes and seconds before the closing bell on Wall Street and tackle the jobs report, the probe into Venmo and Super Bowl ads Guests Today: Betsey Stevenson of the University of Michigan, Ro...

01/29/2021
Droga5 2021 Brand Refresh

Over the past few months, we've refreshed a very special brand: our own. That meant taking a D5-dive into each part of our brand experience, just like we do for our clients.

From letterheads to letterforms, we thought through everything to do with our business and how it comes across in a time when things are almost entirely digital and remote.

What we found was that the number 5 isn't just part of our name, it's at the core of who we are. You'll find it in places obvious and obscure throughout the details of our brand.

At least, if you're looking closely.

To kick off the new year, Muse By Clio spent #2MinutesWith Droga5 NY Co-CCOs Felix Richter and Tim Gordon. Click the lin...
01/06/2021
2 Minutes With ... Felix Richter and Tim Gordon, Co-CCOs of Droga5

To kick off the new year, Muse By Clio spent #2MinutesWith Droga5 NY Co-CCOs Felix Richter and Tim Gordon. Click the link to learn more about our favorite German+Canadian duo! Special thank you to Tim Nudd for making it happen.

Their creative journeys, from Puma to Equinox to The New York Times

12/31/2020
D5 In 10 | Droga5

Need some extra time to apply for #D5in10? Well, good news! The application deadline has been extended to January 4th. Click the link to find out more and apply!

You’re here because you are—in some shape or form—a creator. Whether you’re an artist, writer, filmmaker, sculptor, poet, painter, photographer, fashion designer, musician or actor, you have a passion for creativity and you’re seeking to step into the world of advertising.

Are you an artist, writer, filmmaker, sculptor, fashion designer, musician or maker of any kind? If you have a passion f...
12/29/2020

Are you an artist, writer, filmmaker, sculptor, fashion designer, musician or maker of any kind? If you have a passion for creativity, let #D5in10 introduce you to the world of advertising. Deadline to apply is 12/31! Click the link, find out more and apply. https://buff.ly/3qVpikA

Wishing you and yours good cheer, good health and good fortune in the New Year!
12/23/2020

Wishing you and yours good cheer, good health and good fortune in the New Year!

We and Droga5 London are thrilled to be working with Sean Combs and the entire team at Combs Enterprises. Looking forwar...
12/22/2020
Combs Enterprises Selects Droga5 as Global Creative AOR

We and Droga5 London are thrilled to be working with Sean Combs and the entire team at Combs Enterprises. Looking forward to hitting the ground running in 2021!

Sean Combs' business venture selected the Accenture shop across a number of brands

Why should aspiring creatives apply for #D5in10? Check out these testimonials from our alumni and see for yourself. Oh a...
12/22/2020

Why should aspiring creatives apply for #D5in10? Check out these testimonials from our alumni and see for yourself. Oh and click the link to learn more and apply! http://buff.ly/2TSylC0

Executive Creative Directors Karen Short and Shelley Smoler share their takes on the year's best work, and what's next w...
12/17/2020
The Year in Creativity, 2020

Executive Creative Directors Karen Short and Shelley Smoler share their takes on the year's best work, and what's next with Muse by Clio. Hit the link to check it all out!

Highlights from a turbulent 12 months, and what's next

Excited to share that Hennessy's "Maurice and the Black Bear School" and Amazon's "Before Alexa" campaigns have been nam...
12/15/2020
The 25 Best Ads of 2020

Excited to share that Hennessy's "Maurice and the Black Bear School" and Amazon's "Before Alexa" campaigns have been named two of Adweek's top ads of the year! 👊🏽👊🏽👊🏽

In a year like no other, only the most adaptive and bold marketers thrived.

12/14/2020
#D5in10 is Back!

Couldn’t get your foot in the door of an ad school? Now there’s another alternative, #D5in10 Academy is back! We’re looking for people with creative in their DNA, no advertising experience required. Find out more: www.droga5.com/d5in10

🚨Breaking News Alert🚨Three cheers for Droga5 London for being named International Agency of the Year by Adweek. From cra...
12/07/2020
Droga5 London Is Adweek's International Agency of the Year

🚨Breaking News Alert🚨

Three cheers for Droga5 London for being named International Agency of the Year by Adweek. From crashing the Super Bowl with Amazon Alexa to the absurdly comical global campaign for Setapp, Droga5 London’s light has shined bright by staying true to its creative ethos.

Congratulations to our family across the pond!

Meet the team an Amazon client calls 'nonstop, super talented, multiskilled, great human beings.'

"Younger audiences have been ignored for so long because addressing their preferences and values would require transform...
12/02/2020
How Can Cruise Lines Attract New Cruisers in 2021?

"Younger audiences have been ignored for so long because addressing their preferences and values would require transformative changes to the cruise industry’s offering, experience and business model,” says our Head of Experience Strategy George Bennett in Condé Nast Traveler.

Cruise insiders on how they're tackling the challenges ahead.

Some good news to welcome us back from the holiday break: Stacy-Ann Ellis & Justin Clagette have been named two of Busin...
11/30/2020
Meet the 40 rising stars of Madison Avenue who are revolutionizing advertising in 2020

Some good news to welcome us back from the holiday break: Stacy-Ann Ellis & Justin Clagette have been named two of Business Insider's Rising Stars. This is the 3rd time Droga5 folks have made this list – a testament to our continued excellence. Congrats, both!

In a year when the pandemic is upending all aspects of advertising, these up-and-comer are rising to clients' challenges.

Check out this in-depth conversation with D5 creatives, The New York Times and LBBonline - Little Black Book regarding h...
11/19/2020
How We Made: The Truth Is Worth It with The New York Times & Droga5 | LBBOnline

Check out this in-depth conversation with D5 creatives, The New York Times and LBBonline - Little Black Book regarding how we brought "The Truth is Worth It" to life.

Little Black Book, David Rubin, Amy Weisenbach, Tim Gordon, Laurie Howell and Toby Treyer-Evans talk to Paul Monan, in association with Tag, about the Immortal Awards 2019 winner

"lululemon is a brand that has created and redefined entire categories, and we are honored to partner with them as they ...
11/12/2020
Lululemon Chooses Droga5 NY as Agency of Record

"lululemon is a brand that has created and redefined entire categories, and we are honored to partner with them as they embark on this next chapter." – Tim Gordon, Co-CCO, Droga5 👊🏻👊🏻👊🏻

The athleisure retailer hired its first chief brand officer earlier this year.

You may have voted last week but we need your votes again...this time for SXSW! Click the link to vote for our #SXSW pan...
11/11/2020
Augmented Reality - Our Collective Time Machine

You may have voted last week but we need your votes again...this time for SXSW! Click the link to vote for our #SXSW panel picker idea to see it at next year's festival.

We're at the threshold of our next digital revolution, constructing a new layer of the World Wide Web. With tools and knowledge proliferating, we are pioneering the rapid development of our new reality. With any new tech comes profound opportunity and congruent ethical responsibility. Previous AR sc...

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