Droga5 We’re an award-winning creative agency with offices in London and New York, and part of Accenture Interactive.
Droga5, part of Accenture Interactive, is a creative agency with offices in London and New York. From integrated brand experiences to business design—and everything in between—Droga5’s work forges real, emotional connections with people and drives results through creativity. Droga5 was founded in 2006 and has been recognized as Agency of the Year more than twenty times since 2007. Droga5 clients include Amazon, BMW MINI, Chase, COVERGIRL, Essentia, Harley Davidson, Heineken, The Hershey Company, IHOP, Johnsonville, Kraft-Heinz, LVMH, Mattress Firm, Pernod Ricard, Prudential, Sprint, The New York Times, Thorne, Under Armour and United Rentals. Visit Droga5.com or @droga5 on all social platforms to get to know us better.
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“Data can help us behave with more humanity and, by doing so, fuel new types of creativity,” says Data Strategy Director...
08/03/2020
Could Chaos Truly Unite Data and Creativity?

“Data can help us behave with more humanity and, by doing so, fuel new types of creativity,” says Data Strategy Director Christina Suttora on the need for a truly human-obsessed approach to creativity.

The need for a truly human-obsessed approach

#ICYMI Founder & Creative Chairman David Droga and Droga5 London Chief Creative Officer David Kolbusz joined industry le...
07/14/2020
Zulu Alpha Kilo hosts 24-hour livestream fundraiser to save the Advertising & Design Club of Canada

#ICYMI Founder & Creative Chairman David Droga and Droga5 London Chief Creative Officer David Kolbusz joined industry leaders in a 24-hour telethon fundraiser to save the ADCC | The Advertising & Design Club of Canada. Check out highlights from the event in Ad Age.

Industry vets like Colleen DeCourcy, Judy John, David Droga and Alex Bogusky came together to discuss all things creativity and ultimately raised the necessary funds to save the ADCC.

We’re excited to welcome Red Wing Shoes to the Droga5 family as their newest creative partner and can’t wait to share wh...
07/13/2020

We’re excited to welcome Red Wing Shoes to the Droga5 family as their newest creative partner and can’t wait to share what we have in the works! https://buff.ly/3epjh8b

Head of Strategy Harry Román-Torres and other industry leaders share their takes with Ad Age on the diversity talent cri...
07/02/2020
The List 2020: Fixing the diverse talent crisis

Head of Strategy Harry Román-Torres and other industry leaders share their takes with Ad Age on the diversity talent crisis within the ad world.

In the wake of the coronavirus pandemic and the Black Lives Matter protests over racial injustice and systemic racism, The List 2020—Ad Age and Facebook’s collective of advertising, marketing and media leaders—unites to fight unconscious bias and fix the diverse talent crisis in the industry.

What can the industry do better to support Black communities? Account Manager & contributing writer for The Adcolor Conf...
06/30/2020

What can the industry do better to support Black communities? Account Manager & contributing writer for The Adcolor Conference and Awards Cole Habersham joins The Overthinkers podcast to discuss the #BlackLivesMatter message & the roles each of us need to play to move the industry forward. https://buff.ly/2CSDPsL

Creative Director Lauren Ferreira joins rising creative leaders to discuss the industry’s role in bringing much-needed c...
06/29/2020

Creative Director Lauren Ferreira joins rising creative leaders to discuss the industry’s role in bringing much-needed change to our communities, the business and the broader cultural landscape with Ad Age 👉 https://buff.ly/2ZcRD8M

06/24/2020
UnfinishedBusiness

It’s no secret that Black, Latinx and Asian American businesses have been hit hardest by the COVID crisis. So, in collaboration with Hennessy, we created #UnfinishedBusiness, a new program that’s providing funding and support to these businesses. Check it out, share and apply at https://buff.ly/31dQArS.

06/19/2020
Juneteenth

A day in June to celebrate Black lives while continuing to fight for racial equality. Until every day is a celebration of Black freedom. #Juneteenth

We're accelerating our ongoing work to ensure diversity is in every strand of our DNA. We vow to remove barriers to entry, barriers to advancement and barriers to belonging to ensure every voice in our organization is heard, respected and valued. Stay tuned for more.

For this year’s #PrideMonth, we have decided to build on our #TheFightGoesOn campaign to empower and activate our commun...
06/17/2020

For this year’s #PrideMonth, we have decided to build on our #TheFightGoesOn campaign to empower and activate our communities to fight for equality and visibility.

As we continue the emotional journey of processing the most recent atrocities of racism and violence in our country, this month and always, Droga5 is committed to strengthening our support of the LGBTQIA+ community, especially its Black and Brown members.

We abhor racism in all the forms it manifests in our society. Droga5 has and does benefit from Black culture, so we have...
06/02/2020

We abhor racism in all the forms it manifests in our society. Droga5 has and does benefit from Black culture, so we have an obligation to take action in our own walls and in our own industry. We stand in solidarity with our Black colleagues and commit to using our creativity to aid in the eradication of racism. It's not business as usual for us.

Join Founder & Creative Chairman David Droga for Inc’s. Real Talk Business Reboot live webinar tomorrow, 5/27 at 1:00pm ...
05/26/2020

Join Founder & Creative Chairman David Droga for Inc’s. Real Talk Business Reboot live webinar tomorrow, 5/27 at 1:00pm ET as he discusses the impact of the pandemic on brands and shares advice for communicating in unexpected ways during these unprecedented times. https://buff.ly/2X0wD5h

“I think the most important step we can take as an industry is to normalize these discussions about mental health and to...
05/20/2020
COVID-19, isolation and mental health: How we stay connected

“I think the most important step we can take as an industry is to normalize these discussions about mental health and to encourage each of us to check in on a friend.” - Executive Creative Director Kevin Brady discusses Ad Council's ongoing efforts to address mental health during isolation. https://buff.ly/2Tmycs0

With mental health issues rising in this pandemic, the Ad Council is teaming up with industry partners on two campaigns to keep people connected.

05/14/2020
“Whatever Gets You Talking" | Seize the Awkward | Ad Council

Keeping our physical distance IRL doesn’t mean we have to keep distance online too. When it comes to checking in on a friend’s mental health, you don’t have to be there to be there.

There are all sorts of ways to break the ice and get talking. So many that we made a song about it. Check out “Whatever Gets You Talking,” our newest work for Seize the Awkward and the Ad Council.

Shot by Kristian Mercado Figueroa of Nice Shoes featuring Akinyemi, Meghan Trainor, Addison Rae, Avery Cyrus, Bryce Xavier, Molly Burke, mxmtoon, James Henry, The McFarlands, and Zach Valentine and Pat Ramirez.

You don't need to be there, to be there for a friend. Stars including Addison Rae, Akinyemi, Avery Cyrus, Bryce Xavier, James Henry, The McFarlands, Meghan T...

SHOOTonline
05/12/2020

SHOOTonline

The Best Work You May Never See: Droga5, Reform Alliance Show Us Prisoners' Hopes, Fears As They Struggle For Survival During The Pandemic http://dlvr.it/RWRDKx

05/11/2020
When It's All Over

We all have plans for life after the pandemic, but for the 2.3 million lives behind bars at higher risk for Covid-19, those plans may never happen. A prison sentence shouldn't become a death sentence. #AnswerTheirCall

In partnership with REFORM & Meek Mill, we want to give a voice to the 2.3 million Americans under incarceration fearing...
05/06/2020

In partnership with REFORM & Meek Mill, we want to give a voice to the 2.3 million Americans under incarceration fearing the threat of Covid-19. Learn more about how you can #AnswerTheirCall here: https://buff.ly/3fpqUgL

We’re over the moon to have 19 nominees up for the People's Voice Award at The Webby Awards this year - but we need your...
05/05/2020

We’re over the moon to have 19 nominees up for the People's Voice Award at The Webby Awards this year - but we need your votes to win!

Be sure to vote for HBO, The New York Times, Angry Birds, Facebook, Chase, Philadelphia Cream Cheese, and Kahlúa by May 7th! ☑️ https://buff.ly/2yutLnV

Our Head of Strategy for New Business, Will Davie, shared his thoughts on recent trends and approaches to tourism advert...
05/05/2020
‘Safe’ Becomes Rural Tourism Pitch to a Distancing Public

Our Head of Strategy for New Business, Will Davie, shared his thoughts on recent trends and approaches to tourism advertising with The Wall Street Journal's CMO Today. Check it out here:

Travel marketing largely went quiet as people huddled at home to protect themselves from the novel coronavirus and slow its advance. But as hints of a reopening grow, some rural destinations are seeing their remote seclusion as a selling point in anxious times.

With some help from us and SMUGGLER, the company of Sing Street Broadway is putting on a made-from-home performance of s...
04/30/2020

With some help from us and SMUGGLER, the company of Sing Street Broadway is putting on a made-from-home performance of select songs and stories on their Facebook Live page tonight at 6:30pm EST. Read more about it via Fast Company https://buff.ly/2zLyt0X #SingStreetGrounded

04/27/2020
DSwirl_v02AREV

Our 2020 summer internship program is officially moving to the fall — that way our #D5Interns can get the full Droga5 experience, including amazing snacks & city views! If you haven’t already heard from us, we encourage applicants to apply again next year at https://buff.ly/3eTk8iV

We're pumped to announce that Maserati has appointed us their global creative agency of record! We've already hit the gr...
04/22/2020
Maserati appoints Droga5 as global creative agency of record

We're pumped to announce that Maserati has appointed us their global creative agency of record! We've already hit the ground running and cannot wait to share what we create together 👊

The decision expands the luxury automaker's relationship with Accenture Interactive.

With creativity at the heart of everything we do, we’re truly humbled and honored to be named Ad Age's Agency of the Dec...
04/20/2020
Droga5 is Ad Age Agency of the Decade

With creativity at the heart of everything we do, we’re truly humbled and honored to be named Ad Age's Agency of the Decade. To our incredible clients, partners & employees who continue to support our relentless desire to innovate in new ways, we can’t thank you enough. #AdAgeAList

The shop helped to redefine the industry as we know it over the last 10 years.

“With so much data at our fingertips, the opportunity to truly listen to people and personalize their experience across ...
04/15/2020

“With so much data at our fingertips, the opportunity to truly listen to people and personalize their experience across all touch points through the lens of the brand is the biggest opportunity for the industry.”

As one of Adweek's newly-minted Media All-Stars, Head Of Communications Strategy Dean Challis discusses how the next big frontier for media will be bringing strategic thinking and creativity to personalization. https://buff.ly/2XyMHfA

At Droga5, we're using real-time responsive thinking to help brands navigate COVID-19. Learn more on our website: https:...
04/13/2020

At Droga5, we're using real-time responsive thinking to help brands navigate COVID-19. Learn more on our website: https://buff.ly/2XA377t

Honored that our work, Procession, an augmented reality of a not-so-distant planet, was selected for Tribeca Immersive 2...
04/10/2020

Honored that our work, Procession, an augmented reality of a not-so-distant planet, was selected for Tribeca Immersive 2020. Created by Dustin Yellin, Squint/Opera, and Q Department, we’re very excited to let #Tribeca2020 attendees step into our immersive climate-changed landscape soon.

04/08/2020
info.canneslions.com

“To create memories, we need to take audiences to places they haven’t been before” Global CCO Neil Heymann discusses the power of storytelling at scale in the latest report for Cannes Lions International Festival of Creativity #CreativityMovesUsForward:

We’re honored to see "The Truth Is Worth It" come in at #2 on The Drum's World Creative Ranking. Thank you to our partne...
04/02/2020

We’re honored to see "The Truth Is Worth It" come in at #2 on The Drum's World Creative Ranking. Thank you to our partners for the opportunity to spotlight the bravery, perseverance & determination that it takes to be a journalist at The New York Times 🙏

What a better way to bring people together than music? Senior Music Supervisor Mike Ladman shares the inspiration behind...
04/01/2020
One Track Mind: Mike Ladman | shots

What a better way to bring people together than music? Senior Music Supervisor Mike Ladman shares the inspiration behind his curated playlist for The Elements Music's Isolation Radio Station. https://buff.ly/2UVfEz8

Droga5 New York's Senior Music Supervisor, Mike Ladman, kicks off our new feature in which industry figures create a special playlist for the Isolation Radio Station and answer some probing musical queries.

03/25/2020
DApplyYourselfv01

It’s game time! Make sure you cross every "t" and dot every "i" before you hit that Submit button 👊 Applications for #D5Interns close tomorrow at 5:00pm ET. #ApplyYourself https://buff.ly/2UyEjta

“Enjoy having the space to think,” Copywriter Gabe Santana & Art Director Germany Lancaster share tips for creative conc...
03/25/2020
6 Tips for Creative Concepting While in Quarantine

“Enjoy having the space to think,” Copywriter Gabe Santana & Art Director Germany Lancaster share tips for creative concepting when you’re away from your creative partner for Adweek.

Creatives rely on team chemistry to develop new concepts. How do you make that work when you can't work face to face?

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