Everything lawyers need to succeed online, all in one place. ApricotLaw offers Internet marketing, lawyer SEO, website design, video creation, and content writing services for attorneys and law firms of all sizes.
Law firms need to gain the technical advantage. These days SEO has become a blanket term for all Internet related marketing tasks, but we look at lawyer SEO as the technical work we do in your website that allows proper indexing with the search engines. Intense keyword research, quality content writing with correct keyword density and proximity, optimized meta tags and descriptions, title tags and H tags, internal linking, …and a handful of other technical components go into building every page of your website. The next phase of law firm marketing is "link building". Each quality link is a vote for your law firm in the eyes of the web. The best way to raise your rankings, beat out your competitors, and receive the best leads is through continual link acquisition. You get 100% white-hat, manually approved, and permanent organic link development and fully transparent monthly reporting. The preferred methods for getting quality backlinks are article syndication, press release distribution, and guest blogging. We’ll get your approval on every bit of content before we share it with the web.
Mission: To provide highly specialized Internet marketing for law firms with complete transparency, zero conflict of interest, and 100% client satisfaction and retention.
Operating as usual
Anyone else following the Facebook/Australia standoff? It's heating up! 😳
https://searchengineland.com/facebook-unfriends-australia-and-maryland-passes-ad-tax-mondays-daily-brief-346302
We asked how you felt about Core Web Vitals, and we got varied feedback. Mostly you think it's the new web standard for UX.
Do you agree with this forecast?
https://www.forbes.com/sites/forbestechcouncil/2021/02/18/what-to-expect-from-seo-technology-in-the-2020s/?sh=7e76b207ba19
As SEO becomes more complex, you have to keep up with all the trends and ever-evolving metrics to maintain your ranking positions.
The takeaway—even though proper SEO may seem expensive at first, it ends up being more cost-effective than other marketing strategies. Oh, and content is still king😉
https://www.entrepreneur.com/article/364602
Black-hat tactics won't further your SEO goals. These six steps promote sustained success the proper way.
Our hearts go out to our friends in Texas who've been affected by the recent storm and power outages. Thinking of y'all.❤️
https://www.statesman.com/story/weather/2021/02/15/texas-power-updates-latest-service-outages-and-restorations/6758686002/
The latest on power outages and service restorations across Texas
An interesting Presidents' Day read!
https://searchengineland.com/breaking-down-president-bidens-data-driven-social-media-strategy-346129
Biden social media director Sarah Galvez explains how Measure Studio and Monday.com gave her team the tools they needed to drive a winning strategy.
😂😂😂
https://youtu.be/WiL4kzLAd_8
When Judge Roy Ferguson opened up a virtual proceedings of the 394th Judicial District Court in Texas on Zoom on Tuesday he probably didn't expect to see a c...
Short answer—yes, it does. Here's how:
https://www.apricotlawfirmseo.com/lawyer-seo/does-page-load-time-affect-seo/
Does Page Load Time Affect SEO? - We are one of the few companies that can share ranking proof in all the most competitive legal markets.
You see it on the right side of the search results almost every time you Google a business, and how it looks often influences your next move. What are we talking about? Google My Business, of course!
https://www.apricotlaw.com/gmb-tips-for-law-firm-seo/
GMB Tips for Law Firm SEO - We are one of the few companies that can share ranking proof in all the most competitive legal markets.
If a potential client has a bad user experience on your website, it's unlikely that they'll visit it again. At ApricotLaw, we know that accessible, beautiful websites not only promote your brand, but also boost conversion.
https://www.apricotlaw.com/how-can-website-design-help-my-law-firm/
How Can Website Design Help My Law Firm? - We are one of the few companies that can share ranking proof in all the most competitive legal markets.
We know what's in the secret sauce.
https://www.forbes.com/sites/theyec/2021/02/09/google-ranking-factors-whats-the-secret-sauce/?sh=5ba1faa227b6
What your site's going to be — a rock-solid diamond or ephemeral, fading graphite — is all up to you.
Have you heard of data SEO? This rising field uses scientific principles, statistics, and machine learning to analyze digital data for the purpose of decision-making. WILD!
https://searchengineland.com/how-data-science-can-change-the-way-you-look-at-seo-345868
Learn how data science can evaluate, predict, automate, or even influence different tasks or phenomena in SEO
SEO is all about growing the quantity and quality of the traffic you receive to your website. Our specialists can help you build your brand by optimizing your website for search engines and clients.
Ready to take the next step? Contact us.
https://www.apricotlaw.com/how-can-seo-help-build-my-brand/
How Can SEO Help Build My Brand? - We are one of the few companies that can share ranking proof in all the most competitive legal markets.
This is something we've known for a while—if you give Google consistent NAP (name, address, phone number) information across the web, they're more likely to reward you.
https://www.forbes.com/sites/forbesagencycouncil/2021/02/04/the-importance-of-name-address-and-phone-number-consistency-for-local-seo/?sh=6323d25d2c0d
NAP inconsistencies can adversely affect your local SEO because search engines won’t be confident about the information you are providing.
For decades, law firms have relied on billboards, commercials, and simple word-of-mouth recommendations. But this is a different world than our parents lived in. For your law firm to survive, it needs an online marketing strategy.
https://www.apricotlaw.com/online-marketing-for-lawyers/
Online Marketing for Lawyers - We are one of the few companies that can share ranking proof in all the most competitive legal markets.
For anyone who's been following the situation in Australia, this is a great read! It's all about precedent. 👀
https://searchengineland.com/australias-showdown-with-google-has-profound-implications-for-domestic-businesses-and-other-digital-platforms-345818
The proposed legislation could create an untenable position for search engines in Australia, and Google’s threat to shut down search could affect traffic and domestic businesses across sectors.
#SEO tip of the week!
When we talk about on-page SEO, we're talking about SEO elements that you can control on your site. These elements can make a HUGE difference in ranking. Learn more:
https://www.apricotlawfirmseo.com/lawyer-seo/what-is-on-page-seo/
What Is On-Page SEO? - We are one of the few companies that can share ranking proof in all the most competitive legal markets.
If you want to increase your search rankings in Google, you can't get just ANY backlinks—you need quality backlinks. We can create a winning linking strategy that's unique to your firm's needs. Learn more:
https://www.apricotlawfirmseo.com/link-building-for-law-firms/how-to-get-backlinks-for-your-law-firm-website/
How to Get Backlinks for Your Law Firm Website - We are one of the few companies that can share ranking proof in all the most competitive legal markets.
Worth a watch! Here are some of the SEO strategies and tactics that really paid off in 2020:
https://searchengineland.com/seo-strategies-from-the-search-engine-land-seo-initiative-award-winners-345553
This year’s Search Engine Land Award winners for Best SEO Initiative sat down with Search Engine Land’s own George Nguyen to talk SEO tactics and strategies.
#SEO tip of the week: use your social media to craft the narrative.
In this day and age, staying ignorant about how Google sees your website is a losing strategy. Here's how we can help optimize your content for Google:
https://www.apricotlaw.com/how-to-optimize-your-content-for-google/
How to Optimize Your Content for Google - We are one of the few companies that can share ranking proof in all the most competitive legal markets.
There are a lot of things your law firm website needs to contain in order to convert leads. One of them is a call to action. Here's why it's important:
https://www.apricotlawfirmseo.com/finding-the-right-call-to-action-for-your-law-firm-website/
Finding the Right Call to Action for Your Law Firm Website - We are one of the few companies that can share ranking proof in all the most competitive legal
If you're seeing an increase in the number of crawls reported for your site, it doesn't necessarily mean additional crawling—it's just "improved reporting," according to Google.
https://searchengineland.com/google-crawl-stats-report-now-showing-more-crawls-345452
Google said this is just a reporting change and the change you see in crawling is not reflective of any change in search results.
If you're a new law firm, you need to get the word out there and start building your client base. But what strategies should you employ? Here's what we suggest:
https://www.apricotlawfirmseo.com/digital-marketing-for-new-law-firms-what-are-the-options/
Digital Marketing for New Law Firms: What Are the Options? - We are one of the few companies that can share ranking proof in all the most competitive legal
#SEO tip of the week!
You can have billboards all over town, but if you don't invest in digital marketing, you will STILL miss out on clients. Because when people need a lawyer, they go where they go for everything else—the internet.
https://www.apricotlaw.com/lawyer-seo/law-firm-digital-marketing/
Law Firm Digital Marketing - We are one of the few companies that can share ranking proof in all the most competitive legal markets.
Does your website have poor usability, outdated SEO, thin content or bad backlinks? You gotta fix that. Let one of our SEO experts take a look today.
https://www.apricotlaw.com/lawyer-seo/law-firm-seo-checklist/
Law Firm Website SEO Checklist - We are one of the few companies that can share ranking proof in all the most competitive legal markets.
#SEO tip of the week: keep it conversational.
#SEO tip of the week: keep it conversational.
Yes—some directory listings can provide incredible SEO benefits for law firms. But NOT ALL directory listings. Knowing the difference is crucial.
https://www.apricotlawfirmseo.com/link-building-for-law-firms/do-legal-directory-listings-provide-seo-benefits-for-law-firms/
Do Legal Directory Listings Provide SEO Benefits for Law Firms? - We are one of the few companies that can share ranking proof in all the most competitive
SEO is a powerful tool, but it's a longterm game. That's why we suggest supplementing it with something that can boost your traffic now, like pay-per-click advertising.
https://www.apricotlaw.com/lawyer-ppc/
Lawyer PPC - We are one of the few companies that can share ranking proof in all the most competitive legal markets.
Are you prepared for how SEO could change in 2021?
https://www.business2community.com/digital-marketing/7-seo-digital-marketing-trends-for-2021-02373575
Search Engine Optimization (SEO) is one of the most crucial elements of an organization, providing it with the necessary visibility…
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CEO and co-founder Tom Desmond demonstrates how ApricotLaw consistently improves clients' rankings, putting them in top spots for their best key words. Check it out!
Tom Desmond of ApricotLaw shows us how Divorce Lawyers can outrank those major online directories. It really is possible!
For Criminal Defense law firms - Tom Desmond shows us how to beat Avvo, Justia and Findlaw on the Google SERP for DUI/DWI searches!
ApricotLaw Co-Founder Tom Desmond dissects the search results for the heavily used search term "phoenix dui lawyer" and discusses how to get to the top of the Google organic results. #Phoenix #LawFirmSEO
Nick Kringas talks about how little SEO has changed in the past 7 years, and how the key fundamentals still very much apply to today's SEO. #SEOSecrets #TuesdayTips
Managing editor Willie Neil talks about the sales funnel and how it applies to an attorney's web traffic. #TuesdayTips #BehindTheScenes
Srikraftz Photography- Sri Radhakrishna Bhat
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