InCharge Entertainment Marketing

InCharge Entertainment Marketing InCharge is a team of innovative, out-of-the box thinkers who are passionate about all things EXPERIENTIAL. InCharge Entertainment Marketing is a full service out-of-home experiential marketing shop that services brands and agencies who wish to foster lasting brand affinity and build meaningful one-on-one relationships with their ideal consumers.
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Founded in 2011, with a fresh approach and unique tactics for engaging influential consumers in their own element, InCharge quickly began working with some the biggest brands in entertainment, and in the country. InCharge understands today's brand needs to stay agile in the physical space. We love partnering with each client to develop innovative platforms and create truly integrated, brand building campaigns and activations that bring products to life, and bond them with consumers.

Mission: Three letters... R.O.I.

Operating as usual

Biz Bash giving props to the crazy, upside down world InCharge brought to life at SXSW for AMC's Preacher.
04/12/2016
AMC's 'Preacher' Installation

Biz Bash giving props to the crazy, upside down world InCharge brought to life at SXSW for AMC's Preacher.

For the world premiere of AMC's supernatural drama-comedy Preacher, which is based on the comic book of the same name, the network brought the show's promotional imagery to SXSW with an upside-down church. The installation, produced by InCharge Entertainment Marketing, was on display March 11 to 15…

Want to step into the world of Preacher? Here’s your chance: During Preacher‘s premiere at South by Southwest (SXSW), AM...
04/01/2016

Want to step into the world of Preacher? Here’s your chance: During Preacher‘s premiere at South by Southwest (SXSW), AMC launched a one-of-a-kind installation featuring an upside-down church straight out of the show’s teaser art. But even if you didn’t make it to Austin for SXSW, you can still check out the installation. Click the link in our bio to take a 360° virtual tour of the experience in your browser now. To experience it in 3D virtual reality with Google Cardboard, click the viewer link in the lower left corner of the tour.

Need more Preacher? Watch the trailer and check out these first-look character images on AMC.com

Preacher premieres Sunday, May 22 at 10/9c on AMC. To be the first to receive news and updates about the show, sign up for the newsletter.

10/02/2015
Jay Leno's Garage

3 million views and counting !

Jay Leno goes undercover as an UberBlack driver, and gives some passengers the ride of their lives.

ADWEEK
10/02/2015
Jay Leno's Viral Marketing Stunt for New CNBC Show

ADWEEK

Even though he stepped down as host of The Tonight Show more than a year ago, Jay Leno is not stepping away from television. A noted auto enthusiast, Leno has a new show debuting next week on CNBC, Jay Leno's Garage. In a viral marketing stunt, Leno posed as an UberBlack driver to unsuspecting passe…

We went live last night on Access Hollywood!   Check it out!  Too funny.   #accesshollywood #jaylenosgarage #uberblack #...
10/02/2015
A Disguised Jay Leno Becomes An Uber Driver

We went live last night on Access Hollywood! Check it out! Too funny.
#accesshollywood #jaylenosgarage #uberblack #lenocnbc #jayleno #maxus #kineticworldwide @[_t9gwxljeb:#activateincharge]

Jay Leno becomes an Uber driver in Los Angeles for a night to promote his new show 'Jay Leno's Garage' on CNBC.

InCharge presents: If you're in LA today, take a ride with Jay. #uberblack
09/15/2015

InCharge presents: If you're in LA today, take a ride with Jay. #uberblack

The future of experiential is strong
08/06/2015
Digital Doughnut & Innometrics Report

The future of experiential is strong

In a multi-channel world, that has seen the number of touchpoints with consumers explode, the new business imperative is to deliver meaningful customer experiences across each and every channel - from online, mobile, email and social to in-store, sales and support.

07/07/2014

WANTED ASAP: SALES COORDINATOR/ADMINISTRATOR in NYC OFFICE
Contact for details: [email protected]

($250 referral fee if you send us someone great)

InCharge Entertainment Marketing's cover photo
07/07/2014

InCharge Entertainment Marketing's cover photo

InCharge Entertainment Marketing's cover photo
05/12/2014

InCharge Entertainment Marketing's cover photo

05/11/2014
Lir

10 games on 10 channels! Come out to Lir for free NBC x BPL giveaways. #ChampionshipSunday

Lir will be opening at 9:30am for #ChampionshipSunday

YESSS!!! #ChampionshipSunday
05/11/2014

YESSS!!! #ChampionshipSunday

05/11/2014
George & Dragon Pub Seattle

Can #MCFC close out as champs or will #WHUFC be forever blowing bubbles? Find out at the George & Dragon. Too much drama!!! #ChampionshipSunday

Last Day of EPL! 😥
Who will be crowned Kings of England??
Liverpool v Newcastle 7am
Man City v West Ham 7am
Norwich v Arsenal 9:30am
Cardiff v Chelsea 9:30am

Sounders at New England 3pm
Get here early and get a spot on the deck... 🌞🌞🌞

05/10/2014
Nevada Smiths

WoooooHOOOOOO!!! #ChampionshipSunday

Sunday-May 11 CHAMPIONSHIP SUNDAY!!
NBC Sports BPL Soccer Bar takeover Today! Come join in the Festivities!!! Free Giveaways too!!

Free NBC giveaways all morning!  Come on over to one of America's best soccer pubs.  It's gonna get rowdy!!! #Championsh...
05/10/2014

Free NBC giveaways all morning! Come on over to one of America's best soccer pubs. It's gonna get rowdy!!! #ChampionshipSunday

Sunday May 11th

7am
Cardiff City v Chelsea
Fulham v Crystal Palace -
Hull City v Everton
Liverpool v Newcastle Utd
Manchester City v West Ham Utd
Norwich City v Arsenal
Southampton v Manchester United
Sunderland v Swansea City
Spurs v Aston Villa
WBA v Stoke City

10am
Athletico Madrid v Malaga
Elche v Barcelona

The Atlantic Bar & Grill
05/10/2014

The Atlantic Bar & Grill

Sunday, May 11 9am - Live at The Atlantic Bar & Grill
Watch the last game of the season in the Premier League ...
Tottenham Hotspur vs Aston Villa
Cardiff City vs Chelsea
Liverpool vs Newcastle Utd
Manchester City vs West Ham Utd
and more ...

Big things Sunday morning.  Where will you be?
05/09/2014

Big things Sunday morning. Where will you be?

SHARE these to tell your friends that you support your club, no matter what! #ChampionshipSunday

11/20/2013

InCharge Entertainment Marketing is now hiring ASAP! Seeking a talented administrative assistant and account administrator to work out of our office in NYC. Email us for more details, inquiries, and/or recommendations. [email protected]

The world's best recruiting advertisement.  And 100% true.   Well done @Maseena Zeigler!
10/17/2013

The world's best recruiting advertisement. And 100% true. Well done @Maseena Zeigler!

08/20/2013
FX Network @ Comic Con San Diego 2013

InCharge is humbled to have the greatest clients in the world. We are truly honored to be able to work with such forward thinking and creative brand partners who see green light innovative and extremely successful projects like this. What a ride! If you were at comic con 2013, there is literally ZERO percent chance you didn't see us, and love us. And we loved you right back!

Vimeo is the home for high-quality videos and the people who love them.

InCharge Entertainment Marketing teamed up with #FX Network #Uber and #samsung to provide an innovative, super high impa...
08/20/2013

InCharge Entertainment Marketing teamed up with #FX Network #Uber and #samsung to provide an innovative, super high impact, fast moving, and ultra convenient experience during San Diego Comic-Con International 2013. With custom pedicabs installations featuring the iconic characters from the hit shows #ArcherFX #TheLeagueFX and #SunnyFXX, FX was truly EVERYWHERE. FX partnering with UBER in completely innovative way providing a high tech integrated solution to the most common problem during Comic Con. While an army of the most beloved characters from favorite FX original programs. All around the Gas Lamp District people were saying hi to Mr. McGibblets from The League, Archer and the Green Man mascot invented by Charlie Kelly from It's Always Sunny in Philadelphia. There was not one single person who attended comic con and didn't our character pedicabs and LOVED them. InCharge brand ambassadors also distributed tens of thousands of palm cards about the UBER partnership, tote bags, and EMERGRNCY CELL PHONE CHARGERS. Samsung also integrated their tec-tile technology on-board the bikes allow riders to use NFC to beam straight to their Galaxy even more exclusive FX content.

InCharge Entertainment Marketing teamed up with #FX Network #Uber and #samsung to provide an innovative, super high impact, fast moving, and ultra convenient experience during San Diego Comic-Con International 2013. With custom pedicabs installations featuring the iconic characters from the hit shows #ArcherFX #TheLeagueFX and #SunnyFXX, FX was truly EVERYWHERE. FX partnering with UBER in completely innovative way providing a high tech integrated solution to the most common problem during Comic Con. While an army of the most beloved characters from favorite FX original programs. All around the Gas Lamp District people were saying hi to Mr. McGibblets from The League, Archer and the Green Man mascot invented by Charlie Kelly from It's Always Sunny in Philadelphia. There was not one single person who attended comic con and didn't our character pedicabs and LOVED them. InCharge brand ambassadors also distributed tens of thousands of palm cards about the UBER partnership, tote bags, and EMERGRNCY CELL PHONE CHARGERS. Samsung also integrated their tec-tile technology on-board the bikes allow riders to use NFC to beam straight to their Galaxy even more exclusive FX content.

07/17/2013

@ Comic-Con International If you are down hear give me a shout! It's about to get reallllll weird! InCharge Entertainment blowing it out of the water for FX Networks. Sneak preview pics to come. No one has seen or done anything like this before. #innovate

Citi partnered with Bottle Rock Napa in it's first year as its title sponsor.   Over 50,000 were in attendence with big ...
06/11/2013

Citi partnered with Bottle Rock Napa in it's first year as its title sponsor. Over 50,000 were in attendence with big names headlining such as Kings of Leon, Zac Brown Band, The Black Keys, and Further, Bottle Rock was the talk of music community and the hottest ticket in the country the weekend of May 12th. In addtion to owning a main stage where such acts performed as Edward Sharpe, Wall Flowers, Flaming Lips, Macklamore, Joan Jett, Primus, Ben Harper, Cake and many more, Citi also dominated the branding and signage of the fesitval. Citi Private Pass also provided their card holders with exclusive access to a VIP tent with amenities, food and beverages. And suprised and delighted its card holder attendees with exclusive meet and greets with big name artists before they performed.

Citi partnered with Bottle Rock Napa in it's first year as its title sponsor. Over 50,000 were in attendence with big names headlining such as Kings of Leon, Zac Brown Band, The Black Keys, and Further, Bottle Rock was the talk of music community and the hottest ticket in the country the weekend of May 12th. In addtion to owning a main stage where such acts performed as Edward Sharpe, Wall Flowers, Flaming Lips, Macklamore, Joan Jett, Primus, Ben Harper, Cake and many more, Citi also dominated the branding and signage of the fesitval. Citi Private Pass also provided their card holders with exclusive access to a VIP tent with amenities, food and beverages. And suprised and delighted its card holder attendees with exclusive meet and greets with big name artists before they performed.

Looking good!  NBC Sports Soccer
05/19/2013

Looking good! NBC Sports Soccer

NBC Promo at Madhatter

05/19/2013
Baker Street Pub

Woooo hooooo!!!!

Don't forget you need to be here tomorrow to enter into the raffle!

We will be raffling off 2 tickets to the Man City vs Chelsea game at Yankee Stadium at half time during the 11am games on Sunday!

NBC Sports will also be here giving away free soccer stuff so get here early!
We open at 10.30am!

05/19/2013
Union Jack's of Bethesda

Free jerseys and scarves courtesy of NBC Sports Soccer. Come and get it!

Join us as NBC Sports hosts the EPL!

YESSSSSSS!! NBC Sports Soccer
05/18/2013

YESSSSSSS!! NBC Sports Soccer

Come out Sunday for NBC Sports English Premiere League! Enjoy giveaways such as soccer jerseys and soccer fan scarfs!

05/18/2013
Baker Street Pub

Baker Street Pub

Don't forget you need to be here on Sunday to enter into the raffle!

We will be raffling off 2 tickets to the Man City vs Chelsea game at Yankee Stadium at half time during the 11am games on Sunday!
NBC Sports will also be here giving away free soccer stuff so get here early!
We open at 10.30am!

Address

154 Grand St
New York, NY
10013

General information

From festivals and conventions to product launches and premieres our high-impact "agility" marketing tactics, create unique branded experiences that inspire influential consumers and hit your objectives.

Opening Hours

Monday 08:00 - 18:00
Tuesday 08:00 - 18:00
Wednesday 08:00 - 18:00
Thursday 08:00 - 18:00
Friday 08:00 - 18:00

Telephone

001.646.389.8320

Alerts

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