RDA International

RDA International The best advertising agency you've never heard of. We are RDA. We find creative solutions to marketing problems. New Business: contact [at] rdai [dot] com
Jobs: [email protected]
(2)

Operating as usual

“Don’t use the over-familiar and paternalistic ‘Father Christmas.’ If only because it anagrams to ‘the rich Mr. Fat-Ass....
12/10/2013
Santa brand book

“Don’t use the over-familiar and paternalistic ‘Father Christmas.’ If only because it anagrams to ‘the rich Mr. Fat-Ass.’” Just one golden nugget of wisdom found within the pages of Santa’s brand guidelines.

Santa brand book - 2013 refresh. Brand guidelines for the world's biggest brand, to make sure the Marketing Elves stay on message.

05/04/2013

500 likes? 500 likes.

Don't forget to like our friends at Imagination Playground! Transforming kids through play, a pretty amazing idea.
05/01/2013
Imagination Playground

Don't forget to like our friends at Imagination Playground! Transforming kids through play, a pretty amazing idea.

Imagination Playground is an innovative playground system that transforms children's lives through play. http://imaginationplayground.com

Some of the work we did - and do - for Element Hotels (part of Starwood Hotels); from traditional advertising to digital...
04/29/2013

Some of the work we did - and do - for Element Hotels (part of Starwood Hotels); from traditional advertising to digital and social applications to in-hotel and in-room collateral, etc. We carefully crafted - and applied - the Element Brand Vision across every single consumer touch point to provide a unified, cohesive and playful guest experience.

Some of the work we did - and do - for Element Hotels (part of Starwood Hotels); from traditional advertising to digital and social applications to in-hotel and in-room collateral, etc. We carefully crafted - and applied - the Element Brand Vision across every single consumer touch point to provide a unified, cohesive and playful guest experience.

"Creative without strategy is called 'art'. Creative with strategy is called 'advertising'" - Jeff Richards
04/16/2013

"Creative without strategy is called 'art'. Creative with strategy is called 'advertising'" - Jeff Richards

Ad campaign for Marshall's legendary amplifiers.
04/11/2013

Ad campaign for Marshall's legendary amplifiers.

Ad campaign for Marshall's legendary amplifiers.

Video game marketing case study: the launch of Civilization Anonymous for Sid Meier’s Civilization
04/09/2013
Case Study - 2K Games' Civilization - Social Media

Video game marketing case study: the launch of Civilization Anonymous for Sid Meier’s Civilization

SlideShare is the world’s largest community for sharing presentations. Discover great content and connect with like-minded individuals.

Our white paper on hospitality marketing & consumer trends is available for free on SlideShare. Check it out and tell us...
04/07/2013
White Paper - Hospitality Customers Trends, Behaviors, Purchase Inf...

Our white paper on hospitality marketing & consumer trends is available for free on SlideShare. Check it out and tell us what you think!

Looking into major trends in the hospitality industry. What is the road to consumer decisions? What influences your guests to book a hotel? Where do they get th

In our era of technology-first, even New York City's legendary issues with mice proliferating in the streets have become...
04/04/2013

In our era of technology-first, even New York City's legendary issues with mice proliferating in the streets have become digital problems. Revolting.

Some of the work we did - and do - for Aloft Hotels (part of Starwood Hotels); from traditional advertising to digital a...
04/02/2013

Some of the work we did - and do - for Aloft Hotels (part of Starwood Hotels); from traditional advertising to digital and social applications to in-hotel and in-room collateral, etc. We carefully crafted - and applied - the Aloft Brand Vision across every single consumer touch point to provide a unified, cohesive and playful guest experience.

Some of the work we did - and do - for Aloft Hotels (part of Starwood Hotels); from traditional advertising to digital and social applications to in-hotel and in-room collateral, etc. We carefully crafted - and applied - the Aloft Brand Vision across every single consumer touch point to provide a unified, cohesive and playful guest experience.

Have you checked our online case studies on SlideShare yet? Some of the branding & advertising campaigns that we're the ...
04/02/2013
RDA International on Slideshare

Have you checked our online case studies on SlideShare yet? Some of the branding & advertising campaigns that we're the proudest of.

The best advertising agency you've never heard of. We create campaigns with consistent messaging across all channels. Our involvement extends from branding, strategy and concepting to creative and production to media planning and buying. We offer full social media and word-of-mouth marketing s...

From RDA International's vault: an advertising campaign we did for industry-defining consumer electronic DENON.
04/01/2013

From RDA International's vault: an advertising campaign we did for industry-defining consumer electronic DENON.

From RDA International's vault: an advertising campaign we did for industry-defining consumer electronic DENON.

03/27/2013
You can't spell "Carrie Diaries" without "RDA".

Let's see what's on TV... Hmmm, The Carrie Diaries? Why not. Plus it's a key episode since Carrie is finally getting to see Interview Magazine's offic... wait a minute! It looks just like ours!?

Water cooler canversation.
03/26/2013

Water cooler canversation.

From our creative vault: branding campaign for W Hotels Worldwide.
03/26/2013

From our creative vault: branding campaign for W Hotels Worldwide.

From our creative vault: branding campaign for W Hotels Worldwide.

Gallery of screenshots taken from the iOS "Tune-Up" mobile application for THX. Simple, functional, effective + some Pre...
03/26/2013

Gallery of screenshots taken from the iOS "Tune-Up" mobile application for THX. Simple, functional, effective + some Press Coverage garnered by the app.

Gallery of screenshots taken from the iOS "Tune-Up" mobile application for THX. Simple, functional, effective + some Press Coverage garnered by the app.

03/22/2013

New season, new location. We're bidding farewell to our old offices next week and moving on up to Madison Square Park. Goodbye SoHo, hello Shake Shack lunches!

Collective pizza lunch. We blurred everybody's faces to make sure their outrageously indulgent private diet was kept sec...
02/19/2013

Collective pizza lunch. We blurred everybody's faces to make sure their outrageously indulgent private diet was kept secret. Gluttons galore!

Do something good today: go 'like' our friends at @imaginationplayground Fantastic concept that uses block-based playgro...
02/12/2013
Imagination Playground

Do something good today: go 'like' our friends at @imaginationplayground Fantastic concept that uses block-based playground system to unleash kids' creativity and encourages teamwork, initiative, improvisation and much more.

Imagination Playground is an innovative playground system that transforms children's lives through play. http://imaginationplayground.com

Can you guess which TV show was recently shot in our offices?
02/12/2013

Can you guess which TV show was recently shot in our offices?

Facebook asked us: "What's on your mind, RDA International?" and we responded: "digesting".
02/08/2013

Facebook asked us: "What's on your mind, RDA International?" and we responded: "digesting".

In case you haven't downloaded it yet (what's wrong with you?), get your hands on the Eye of Dante mobile application fo...
02/08/2013
DmC – The Eye of Dante

In case you haven't downloaded it yet (what's wrong with you?), get your hands on the Eye of Dante mobile application for DmC Devil May Cry and start scanning your life away. Gamification + Augmented reality = tell us what you think.

Get DmC – The Eye of Dante on the App Store. See screenshots and ratings, and read customer reviews.

Interested in knowing everything about the hospitality consumer's behaviors, influencers, etc.? We have a white paper fo...
02/06/2013
White Paper - Hospitality Customers Trends, Behaviors, Purchase Inf...

Interested in knowing everything about the hospitality consumer's behaviors, influencers, etc.? We have a white paper for that! You're welcome indeed.

Looking into major trends in the hospitality industry. What is the road to consumer decisions? What influences your guests to book a hotel? Where do they get th

Gallery of screenshots taken from the iOS "Tune-Up" mobile application for THX. Simple, functional, effective + some Pre...
02/06/2013

Gallery of screenshots taken from the iOS "Tune-Up" mobile application for THX. Simple, functional, effective + some Press Coverage garnered by the app.

Gallery of screenshots taken from the iOS "Tune-Up" mobile application for THX. Simple, functional, effective + some Press Coverage garnered by the app.

RDA International's cover photo
02/05/2013

RDA International's cover photo

We're proud to have worked with THX on their first iOS app: "THX Tune-up". This app allows you to properly adjust your T...
02/05/2013
THX tune-up™

We're proud to have worked with THX on their first iOS app: "THX Tune-up". This app allows you to properly adjust your TV, projector and speakers so you can get the most out of your entertainment system. It received really enthusiastic articles from Mashable The Verge Gizmodo Lifehacker MacRumors among others, which made us giddy with joy. Give it a try!

Get THX tune-up™ on the App Store. See screenshots and ratings, and read customer reviews.

To test the strength of our employee's resolutions for 2013, we started an initiative called "No Diet Mondays". It's fai...
02/05/2013

To test the strength of our employee's resolutions for 2013, we started an initiative called "No Diet Mondays". It's fairly simple and you can do it too:
- 5 heavenly warm croissants from Pret-A-Manger
- 5 deliciously crusty warm almond croissants
- A plate or any culinary container of large dimensions
- A piece of paper
- A pen or marker (a pencil can work too).
Wait around 15 minutes and most of the croissants will have disappeared. Collective sugar-high makes for better Mondays.

11/29/2012
Raptor News - Home

Is the media overstating the 'unemployment' problem? Does a politician's appearance influence your vote? Are organic products really worth the extra cost? Tell us what you think.

Breaking News, Latest News and Current News from RaptorNews.com. Breaking news and latest Current News: U.S., Europe, and World. RaptorNews.com provides comprehensive news coverage in Entertainment, Health, Culture, Economy, and Politics.

Last week, our offices were invaded by blazing lights and flashing cameras. Try to guess for which TV show that is. If y...
10/08/2012

Last week, our offices were invaded by blazing lights and flashing cameras. Try to guess for which TV show that is. If you guess right, we'll delete your comment.

Last week, our offices were invaded by blazing lights and flashing cameras. Try to guess for which TV show that is. If you guess right, we'll delete your comment.

Casually testing an augmented reality application in the streets. Cropped from the picture: 3 people staring at us with ...
07/17/2012

Casually testing an augmented reality application in the streets. Cropped from the picture: 3 people staring at us with puzzled looks on their faces.

At RDA, we are proud to be a positive influence on our city (as evidenced by our work with the Empire State Building or ...
07/16/2012

At RDA, we are proud to be a positive influence on our city (as evidenced by our work with the Empire State Building or Hudson Square). Our contagious energy also led local businessmen to think outside of the box. In this case, the donut box.

05/16/2012

The hot & cold hyperbolic weather claimed its first victim: our director of technology, who now sounds very much like the Godfather with asthma, especially when talking about "offers we cannot refuse". Shivers around the office.

05/01/2012
Interactive Art Director

We're hiring! Looking for a talented Interactive Art Director to join our ranks. Inquire below.

We are looking for a smartand passionate individual who has experience working with well-known andemerging brands in the digital world. You will work across multiple accountsand industries: entertainment, youth marketing, consumer electronics,hospitality, fashion & beauty, etc. and report to the...

Easter egg: have you tried the Konami code on our website? (don't forget to type Enter at the end). Also a good reason t...
04/22/2012
RDA International, Inc.

Easter egg: have you tried the Konami code on our website? (don't forget to type Enter at the end). Also a good reason to check out some of our work, of course.

We are RDA, a full-service, independent advertising andinteractive agency based in New York that has embraced integrated marketing since 1976.

To make sure our employees arrive on time at work, we hired Google Maps cars to regularly spy on nearby parking lots and...
03/08/2012

To make sure our employees arrive on time at work, we hired Google Maps cars to regularly spy on nearby parking lots and subway stations. On this image, you can see one of our employees who - judging by the way shadows are being cast - left the office way too early. We decided to click on "report a problem" but haven't heard back from Google yet.

Address

110 E 25th St
New York, NY
10010

Closest subway lines: - take the 6 train to 23rd or 28th street or take the N or R trains to 23rd or 28th street. - walk a bit, it's good for your calves.

Telephone

(631) 553-5300

Products

Some of our clients over the years:
- THX
- Sony Broadcast & Professional
- MTV Games (Rock Band)
- Capcom (DmC, Resident Evil Revelations)
- Starwood (Aloft Hotels, Element Hotels, W Hotels, etc.)
- COTY Prestige

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