AdQuire formerly Permission Data
We've been delivering positive results for hundreds of brand advertisers since 2002. With honesty and integrity and deliver quality and performance.
Not All Leads are Created Equal. Our principled stance on providing 100% opt-in advertising, and our diligence in ensuring that all customer data is valid and contactable, is what makes AdQuire the industry leader. AdQuire's Keys to Successful Opt-in Marketing: 100% True consumer interest in hearing from the brand 100% consumer permission to be communicated with 100% Accurate consumer contact information We're connecting brands with consumers in order to drive sales by helping brands… Grow their opt-in email and direct mail marketing lists Create channels for distributing samples and circulating coupons Drive social media opt-ins (Facebook "likes")
AdQuire formerly Permission Data
Permission Data is excited to announce the acquisition of the Lead Generation Division of True North Loyalty!
Big news for PD! And more big news on the horizon. Stay tuned...
Permission Data Announces Acquisition of Lead Generation Division of True North Loyalty. Prominent multi-channel performance-based solutions provider is excited to announce the acquisition of the lead generation division of a nationally-recognized subscription products service provider. - PR12740997
Permission Data Permission Data has moved! 10 years at 451 Park Ave South…wow! It was a good spot, but it was time to move on and upgrade! Still settling in, but loving our new digs on 38th and 5th. Big thanks to Leanne Heeg at #Brokrbook (www.brokrbook.com) for her expert guidance in finding and securing the new digs. If you’re looking for office space in NYC, she’s the best! And big props to #Knotel (Knotel.com) for killer office space, service and amenities. We’re loving our new spot! If you are in town – drop by and visit us!
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The Naked Brand Film
Big brands are realizing that looking great isn't enough. It's time to actually be great.
How to use email to drive mobile app downloads - iMediaConnection.com
Email may seem boring and old when compared to the latest social marketing widget but make no mistake: Email is a sleeping giant, capable of moving mountains. The almost universal acceptance of email technology is precisely what makes email marketing so powerful. It is projected that there will be 3...
October 09, 2013
The Dollars and Cents of Email Deliverability
High-volume email operations can offer tremendous ROI. But email only works if it actually reaches the customer's inbox. Although most businesses achieve an 85% deliverability rate, the 15% of messages that fail to reach recipients represent a real loss of opportunity and revenue. This holds true whether your focus is email marketing, engagement, or customer service. The five best practices outlined below will help to ensure the best possible inbox rates and ROI your business deserves.
Build and maintain a good reputation with ISPs
Maintaining good relations with ISPs through a strong sending reputation is one of the most important concepts in deliverability. Every IP address and domain has a reputation based on factors such as history of hard bounces and spam complaints. Domains and IP addresses with a good reputation have a better delivery rate, so building and maintaining a good reputation should be central to the mission of your email operations.
Consider the following:
Avoid sending risky content, especially on new IP addresses with unproven reputation
Segment and mail your active subscribers to build a positive track record
Monitor the inbox rates of your IPs to indentify emerging problems
Watch out for deferral messages from your ISP, which can indicate impending blacklisting of your email
Deploy email authentication standards including DMARC (Domain-based Message Authentication, Reporting and Conformance), SPF (Sender Policy Framework), and DKIM (Domain Key Identified Mail)
Follow provisions of CAN-SPAM, a law in the U.S. that sets the standard in regulating commercial mail
Email is more personal than TV, radio, and most other marketing channels. Consequently, it's important to request permission to send emails to consumers.
There are two main forms of permission:
Single opt-In: The user enters an email address in a Web form and checks a box agreeing to receive marketing emails, alerts, and other messages from the business.
Double opt-In: The recipient must actively respond to a confirmation email sent after the form is filled out, either through a click in the email or by responding to the message itself.
Develop a strategy around frequency
Through the sign-up process or a preference center, ask customers how often they want to receive emails from your company. While respecting their wishes, also be aware of frequency strategies for different types of emails:
Start slowly and monitor unsubscribe rates: Marketing emails typically look for action (e.g., click, purchase, register, etc). Higher frequency can increase these conversions, but after a point customers might feel harassed or start tuning out messages.
Remember quality is more important than quantity: Engagement emails such as newsletters should be sent at regular intervals so customers know when to expect them. Again, be cautious as sending them too often can cause burnout.
Let customers decide: For account alerts, activity notifications, and other customer service messages, let customers set their own preferences for messaging schedules.
Focus on relevance
The more relevant your emails, the more likely they'll be welcomed by consumers. Consider the following best practices:
Target the right audience: Use past purchases, traffic logs, on-site search, and other data to learn what your customers are most interested in and tailor content offers accordingly.
Don't be too broad: While some messages may be relevant for an entire list, most won't be. Avoid the temptation to blanket the world with a single email in the name of efficiency. Sending multiple waves of targeted messages will be much more effective and better for your reputation.
Send promotions: Don't just tell customers about your latest products. Make it worth their while by offering a significant discount or package deal.
Use a good subject line: Many customers won't see more than the first few words, especially on mobile. Put the most relevant and targeted terms up-front, making the value to the customer immediately clear.
Incorporate branding strategy
Branding is one of the most important elements of email marketing. Every aspect of a company's message (e.g., visual identity, voice, value proposition, etc.) should be consistent and compelling.
A common pitfall is using different systems or third-party providers for automated emails, and then failing to maintain a consistent look and feel across all email operations. This can create a confusing brand experience. By managing all messages through a single system, businesses will build a stronger connection with customers and make each email they receive feel part of a coherent, valuable relationship.
As part of your branding strategy, use your brand name in the “from” field that shows up in the recipient's inbox. Some marketers use an individual's name in the belief that it will seem more personal, but this can also make it seem like spam. If you do decide to use a name, use one that customers will expect to see and stick with it across all emails to build recognition and trust.
The potential value of ROI and email messaging is too important to leave to chance. Applying each of the best practices outlined above will help you achieve the highest possible inbox rates and help every message you send translate into a real bottom-line impact.
Kate Nowrouzi is director of product policy at Message Systems
12 East 49th Street
New York, NY
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