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Advanced mobile targeting for DSPs and the first 1-to-1 exact user matching across platforms. eDealya enables marketers to respond to social intent with an in-context, on-time, and relevant advertisement in a channel-agnostic ecosystem.
As customers spend an increasing amount of time on their smartphones and tablets, advertisers shift more dollars into mobile advertising in hopes of finding their desired audience. However, with the ever-growing supply, advertisers find it extremely difficult to target their desired audience. eDealya is a mobile data company focused on leveraging social signals to segment audiences. Launched in late April 2013, our mobile product has been adopted by over 3,000 publishers & profiled over 35M devices.
Mission: eDealya was founded in 2010 by two former Amdocs employees whose passion is bringing clarity to online media. eDealya allows marketers to spend their advertising budgets wisely bidding only for qualified audience that matches their marketing need. Mobile advertisers rely on the“spray and pray”method based on the lack of audience segmentation and targeting data. As a fragmented industry, mobile advertising relies on various players to provide optimization based on specific niches, but all result in below average ROI for marketers and missed KPIs. eDealya partners with Publishers to gather device level data and monetize mobile channels. Leveraging a proprietary algorithm, eDealya builds comprehensive consumer profiles for each individual device to target for its clients’ mobile campaigns. We developed eDealya’s technology to understand intentions through human behavior – employing natural language processing, network analysis, and social signals such as “Likes.” By analyzing unstructured and structured data, our algorithms continually update our results to determine consumer attributes and intentions. We are forward thinkers, technology nerds, and social junkies who developed eDealya’s core technology, and its suite of products, to support agencies, their brands, and most importantly, the end consumer.
eDealya's cover photo
eDealya Brand Engagement Platform is featured on the Israeli Ministry of Foreign Affairs!
An Israeli startup offers ‘engagement triggers’ to individualize marketers’ relationships with fans and followers.
ESPN Rethinks Aversion to Third-Party Sales.
The top-flight publisher is quietly trying its hand at programmatic ad buying.
Would you feel comfortable being retargeted based on expressed intent?
Facebook is moving beyond the simple "X liked Coke" to the meaning of that like -- and using more nuanced clues based on what Facebookers have posted and shared on the site to built that characteri...
Does your marketing strategy accomodate for multi-screen consumers? If not... Good luck!
“The Sell-Sider” is a column written by the sell-side of the digital media community.
Do you pay for cable TV? If not, do you miss being able to comment in real-time...
Viewers are spending more time taking in media than ever before, according to Nielsen, but they aren't necessarily using their cable TV to do so. People are accessing their entertainment programming via the Internet and on mobile devices, at home and on the go. The Nielsen report shows viewers are c...
New website! What do you think?
Understand Your Community. Engage & Target.
eDealya's cover photo
When people 'like' your page - what is it really worth?
ExactTarget, an email marketing and interactive marketing provider, recently published a report titled, “The Meaning of Like.”
6 tips on turning Facebook fans into leads into customers.
Within the last year, marketers have raced to grow their legions of Facebook fans. In fact, it has become a badge of honor, so to speak, among brands to reach the million-person-Facebook fan count.
Pintrest is THE social network these days. But is it really the next big hit?
Will Pinterest be Silicon Valley’s next big hit?
B2B marketers can use Facebook as well - because at the end of the day, it is people who make decisions.
Can Facebook really generate leads for B2B companies? For many that try to attract and engage fans through the networking site, there is something fundamentally awkward about the attempt.
Excellent video, worth your time.
In this episode, Yamaha shares what is by far the most expansive view of disruptive technology’s impact on business infrastructure and culture on the show to date. What you’ll see is a genuine discussion with Jeff Hawley and Rick Williams of Yamaha explore how an already successful business is explo…
The amount you spend on marketing is proportional to the cost of getting a new user. If you aren't sure exactly how much that is, here's a short survey to help you out.
The question in the title of this post is one that I get quite often. It elicits the ultimate consultant answer of course because, well, it depends.
The new revenue stream for the social network giant. How effective do you think these mobile ads are going to be?
Apparently, when Facebook filed its plans to go public, analysts saw nothing but red flags that the social network had ...
It's always a good idea to split test your content for users. Whether it's a Facebook ad, or an eDealya targeted message, try out two, then improve on the one that works.
Whenever you begin a new promotion on Facebook, create two posts and compare their performance. Keep the one that does better.
Shops in Facebook aren't doing too well. People just don't really buy through Facebook. But can this be turned around? Some seem to think it can.
A lot of attention is being given to the failure of so-called "F-Commerce." Several brands, including JCPenney, Gap and Nordstrom, have launched and already shuttered Facebook stores after seeing disappointing sales on the Facebook platform.
If you've just started out Tweeting, or if you're looking to expand your company's reach into TwitterLand, here are 7 tips that will help you reach out to new followers.
Sometimes we want advice for the right now of life. We want stuff we can do today and immediately see results from, not have to wait three weeks to see if it’s taking effect. With that in mind, below are ten things you can do on Twitter today to make a difference and help grow your audience and
We all know that social media is a huge part of any marketing campaign or big event today (remember the SuperBowl?). Here's how the Grammy Awards used social media to reach an even bigger audience than usual.
And following all this buzz, people who are fans of a specific TV show (and follow them in Twitter) then continue the conversation with their friends, and talk about what's happening in their life.
Now just imagine the potential that eDealya can unlock :)
Social TV and social media helped propel the 54th Annual Grammy Awards to huge broadcast ratings and increased online chatter.
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