Cognitive Match

Cognitive Match Get more return from your existing online spend - by making your advertising and site content relevant to your customers. Dynamic Creative Optimization increases response and conversion by delivering relevance.
(1)

www.twitter.com/cognitivematch www.youtube.com/cognitivematch

Mission: To bring an end to irrelevant online advertising

Operating as usual

Cognitive Match's cover photo
05/28/2014

Cognitive Match's cover photo

Wise words from our CEO on the future of CPM and SaaS
02/19/2014
Hello, Enterprise. Goodbye, CPM.

Wise words from our CEO on the future of CPM and SaaS

Hello, Enterprise. Goodbye, CPM.February 19th, 2014 - 12:04 amBy AdExchanger"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s column is written byAlex Kelleher, founder and CEO at Cognitive Match.Advertising techno...

Our very own @alexkelleher on the #HavasMedia panel at Ad Week NY.
09/26/2013

Our very own @alexkelleher on the #HavasMedia panel at Ad Week NY.

09/13/2013

Better business results through dynamic creative. Get more customers, improve conversions http://bit.ly/1aqDZii

09/11/2013

3x Improvement in Conversion Rates?! Yep! Find out how House of Kaizen and Cognitive Match use data and creative to power effective, high ROI campaigns for Advertisers. http://bit.ly/1aqDZii

09/09/2013
Cognitive Match

COGNITIVE MATCH AND HOUSE OF KAIZEN CELEBRATE A SUCCESSFUL YEAR OF PARTNERSHIP WITH A NEW MARKET LEADING OFFERING FOR TRAVEL RETARGETING AND DYNAMIC CREATIVE #HouseOfKaizen

Cognitive Match

07/10/2013
Havas Media Group Selects Cognitive Match to Power Data-Driven Creative Optimization - Havas...

Excited to announce our new partnership with Havas Media to power all data-driven creative optimization campaigns. #HavasMedia

NEW YORK/PARIS, 9th July 2013 – Havas Media Group and Cognitive Match have partnered to deliver true data driven creative optimization. This enables Havas agencies to closely integrate their ad serving capabilities, data platform (Artemis) and Demand Side Platform (AffiPerf). Advertiser clients of...

06/17/2013

The goal is to transform data into information, and information into insight

06/03/2013

Retargeting is a powerful channel, in terms of being...very surgical and providing an advertisement within a context that is relevant. Then there are all the other things you can do in terms of capturing [intent]. You can target people who have searched for you without necessarily having landed on your site. You can target people if they only have a physical address. There is a lot that can be done beyond serving a display ad.

05/28/2013

Data isn’t the anti-creative. It provides the opportunity for creative to go after the right people with the right message and not be blunt or forced to dumb the message down. Erin Hunter (Facebook's global head of CPG marketing)

05/22/2013

Ask yourself how big data is changing little conversations, the ones that really matter, with your customers ...The real marketing goal for much of the big data revolution involves being able to find and efficiently address ever narrower audience niches with more highly relevant and personalized messaging.

05/06/2013

The draw of search retargeting is the ability to leverage the effectiveness of search with the global reach of display. The operative words here are, “the effectiveness of search”. What makes “search” effective to begin with?

04/29/2013

Welcome to the Retargeting Era. How Much Retargeting is Too Much?

04/25/2013

Layer in as much data as possible to strengthen your audience profile and increase the efficiency and performance of your customer engagement efforts.

Cognitive Match's cover photo
04/15/2013

Cognitive Match's cover photo

04/15/2013

Content is King, Insight is King, Reach is King. Dont settle for one when you can have it all.

03/12/2013

Vote for our panel featuring industry experts discussing the transformation of Brand to Consumer relationships through Data and Creative http://bit.ly/14So7Ah #MakeTheStage at Internet Week New York

01/30/2013

At Mobile Marketing Forum in SF! Introduce yourself or say hi if you're around. Great day 1 agenda so far, lots of great discussion on data, creative & customer experience with brands in mobile. @mmaf2013.

01/25/2013
Top mobile technologies to watch out for in 2013 - Mobile Marketer - Strategy

A key to mobile success- flexible messaging platform that facilitates comm to customers across platforms. We can help! http://bit.ly/WJNWzn

It is evident that mobile has captured the attention of many top brands, and technologies such as QR codes and augmented reality have helped pave the way. Now, marketers are looking for the next big trend that will drive customer interactions and, ultimately, sales.

Creative leads share forecasts for '13. Ours? Data and creative will fuse in powerful ways to drive results for brands. ...
01/07/2013
Creative Forecast: How Marketing Will Change In 2013

Creative leads share forecasts for '13. Ours? Data and creative will fuse in powerful ways to drive results for brands. http://bit.ly/Zx3lZ3

Anyone working in or observing the marketing world (and reading Co.Create) can predict a few of the bigger themes and issues that will be of increased relevance in the coming year. The continued growth of mobile, the explosion of data, the evolution of content marketing--all factors that will shape ...

Awesome case study from Cognitive Match referencing user response to political ads! Study conducted by Lisa Villano, Cli...
10/24/2012
Heat Map Study Shows Politics Influences Ad Focus | ClickZ

Awesome case study from Cognitive Match referencing user response to political ads! Study conducted by Lisa Villano, Client Specialist, in the iMATCH lab in NYC!

Cognitive Match released a study of political ads showing sharp differences in the way younger left- and right-leaning voters looked at the content.

10/24/2012
Heat Map Study Shows Politics Influences Ad Focus | ClickZ

Awesome case study from Cognitive Match referencing user response to political ads! Study conducted by Lisa Villano, Client Specialist, in the iMATCH lab in NYC!

Cognitive Match released a study of political ads showing sharp differences in the way younger left- and right-leaning voters looked at the content.

Kelsey
10/23/2012

Kelsey

Alex speaking on a panel during Alex & Orian's visit to Tel Aviv!

10/23/2012
Alex Kelleher | DLD Tel Aviv

@dldconference Cognitive Match's CEO Alex Kelleher leading panel discussion http://dldtelaviv.com/speaker/alex-kelleher

Alex Kelleher is a serial internet entrepreneur. Having graduated Oxford University with a degree in Experimental Psychology, he founded Vivid Edge, a web development agency which he sold in 2000 to Framfab. His second company, optimization and analytics software provider Touch Clarity, was sold to...

Cognitive Match @CognitiveMatchhttp://www.iab.net/mixx/speakers#ssandberg … almost time for the Charlie Rose segment Mar...
10/02/2012
Speakers

Cognitive Match @CognitiveMatch

http://www.iab.net/mixx/speakers#ssandberg … almost time for the Charlie Rose segment Marc Andreessen and Sheryl Sandberg

The IAB MIXX Conference & Expo, the official interactive event of Advertising Week 2012, is the preeminent event for marketing and agency professionals - and the publishers and technology firms who help drive their efforts.

Address

185 Madison Avenue
New York, NY
10016

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00
Saturday 09:00 - 17:00
Sunday 09:00 - 17:00

Telephone

(212) 946-8566

Alerts

Be the first to know and let us send you an email when Cognitive Match posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Cognitive Match:

Nearby advertising & marketing companies


Other Advertising Agencies in New York

Show All