Always nice to see the graphics for a client in an actual store, in this case right up my street at 2nd Avenue.
Worksight is a graphic design studio in New York City specializing in brochures, logos, publications, invitations, and websites. http://www.worksight.com
Worksight™ is a Manhattan-based NYC graphic design studio (Est. 1988). We help professionals (startups, corporations, and non-profits) develop a visual presence. Our expertise includes logo design, brochure design, report and newsletter design, catalog design, book design, invitation design, poster design, and advertisement design as well as website and social media design.
Mission: Creating work that matters.
Payment Options: Cash
Always nice to see the graphics for a client in an actual store, in this case right up my street at 2nd Avenue.
This is the cover of a 16-page report for UNDP, which is a UN organization that provides goals for countries to create peace and democracy. The use of the dove was a requirement to sit alongside another set dove logos ;-).
I found these invitations while searching through old work to send to Iara Pierro De Camargo, who is writing an article about my graduate design school—Cranbrook Academy of Art. The two were designed for the art museum in 1987 in the then-popular retro style à la the late, great Tibor Kalman. I remember taking flak from the metalsmithing chair Gary Griffin during a school-wide set of individual critiques, and rightly so. They have a racial and gender bias that I only understood after he pointed it out.
Thanks Dave Hopkins for the interview and the chance to talk about stories from the print world of graphic design. Dave has also set up a Spotify link of the same interview: https://open.spotify.com/episode/6i5Fxstv9BlEGDdZYZ3Bvl
Today's guest is Scott Santoro. He is design Principal at his studio called Worksight, adjunct professor at Pratt Institute, and author of the book "Guide to...
Part of a series of posters, postcards, and buckslips (approximately the size of a dollar bill) for this non-profit credit union on the Lower East Side (below Houston Street). The goal was to use interpretive typography and composition in a fun, upbeat and legible way.
VO / Art Union based in Beijing portfolio review program for design students. Looks a bit deadly.
Two t-shirt designs for Mount Sinai: Left: Tunnel to Towers, an annual event in memory of firefighter Stephen Gerard Siller who during 911 drove his truck to the entrance of the Brooklyn Battery Tunnel, which had already been closed for security purposes. Determined to carry out his duty, he strapped 60 lbs. of gear to his back, and raced on foot through the tunnel to the Twin Towers, where he gave up his life in the World Trade Center collapse; and right: One Love One Heart, the Mount Sinai group name as part of the American Heart Association's Heart Walk, a fund-raising event to save lives from this country's No. 1 and No. 5 killers—heart disease and stroke.
Pratt Institute ComD Santoro
Madeline Schwarz was a guest lecturer in Professional Practice class today. She spent an hour with students in both my class and fellow colleague Tom LaPadua’s class in a workshop public speaking making it actually fun and effective to do. Thanks Madeline!
Speak with Impact: The Introvert’s Guide to Public Speaking
This practical and playful and hands-on workshop teaches you how to clearly explain your ideas, engage your audience and speak like an authority.
About Madeline Schwarz:
Madeline is a career coach and communication expert. She helps creative professionals make communication more fun and compelling so they can lead their projects, lead their teams, and make change in the world.
She combines a project manager's sense of process with a creative's sense of play in order to provide tools and processes that help you articulate your vision in ways your teammates and clients understand.
Madeline teaches a small group class called Speak with Impact Lab and coaches professionals privately and in small, carefully curated groups.
She has facilitated workshops for Fortune 500 companies, branding agencies, financial service companies, nonprofits, colleges, and professional networking groups.
When she’s not working, you can find her playing with Legos with her 5-year-old and community organizing around local school issues.
Thank you Dave Hopkins for the podcast interview!
Arts · 2019
Zenith Productions hired Worksight to design a poster for Neil LaBute’s “The Way We Get By.” The premise: Attractive singles Doug and Beth meet at a drunken wedding reception and end up having sex at the apartment Beth shares with her control freak roommate. Unable to sleep Doug wakes Beth in the middle of the night and the two share awkward conversation before she attempts to rekindle their intimacy. But when her advances are no longer reciprocated Beth demands to know why. Her probing elicits a very surprising response from Doug. Fast-moving, sexy and surprisingly poignant, “The Way We Get By” is a comedy about lust, life and love.
NYC’s Privately Owned Public Space (POPS) logo competition: Worksight used a modular pattern to create the P letterform that references stone patterns found in both indoor and outdoor spaces. The mark works in color as well as black and white, and is distinctive enough to eventually lose the POPS letterforms inside.
To see all 607 submissions, go to: http://popslogo.nyc
CBD is one of the principal compounds found in hemp that can have many health benefits such as reducing pain and inflammation, relieving anxiety and stress, and improving overall well being. Worksight worked with Aurelian to develop the naming, logo, and label series for this new and popular product. In fact, Aurelian is a premium CBD in terms of regulated, potent, and purity.
It’s always good for designers to keep logo explorations in their archive, especially ones that represent abstract ideas. This mark, for example, was designed over a decade ago as part of a search for a real estate company’s visual identity—the metaphor being “an open window of possibilities.” It wasn’t chosen, but I remembered that I had it, and included it in the batch for this education service...and the client chose it!
Worksight designed the logo for Sorghum Base, an organization working to unlock the genetic code and sharing the data for this whole grain in order for it to grow in inhospitable environments. Sorghum is a super grain like rice or quinoa and is a nutrient-rich, plant-based protein source that is naturally gluten-free, high in antioxidants, and helps you stay fuller longer serving as a source of dietary fiber that promotes digestive health.
Happy students receiving a t-shirt designed by Worksight as part of the German American Partnership Program.
Worksight just completed a 20-page report for the Huntington’s Disease Society of America. The disease is inherited, one that causes the progressive breakdown (degeneration) of nerve cells in the brain. Huntington’s disease has a broad impact on a person's functional abilities and usually results in movement, thinking (cognitive) and psychiatric disorders.
Every month, LogoLounge features a member to take our “Center Stage.” For September, we decided to shake things up by featuring not only a designer to watch but also one of our most active LogoLounge Leap educators, Scott W. Santoro, who teaches design at the Pratt Institute in New York. Check out the following “Professor Spotlight” interview: https://www.logolounge.com/articles/professor-spotlight-scott-w-santoro
Worksight was hired to design the visual identity, collateral material, website, and social media for a new commercial district in the West Bronx called BJTBronx, which is based on the district’s three main avenues (Burnside, Jerome, and Tremont). This video shows the unveiling of the street banners (30 of them) that will be spread through the district. http://www.BJTBronx.org
In preparation for the World Cup games Worksight designed a poster to be hung around East Village establishments to bring fans to The Summit Bar, with proceeds going to #cookforsyria, a global fundraising initiative.
American Institute of Design (AIGA) recipient, Victor Moscoso, accepting an AIGA Medal in recognition of his exceptional achievements in the field of design. Victor studied with Josef Albers at Yale’s graduate design program and moved to San Francisco where he used his understanding of vibrating colors to invent psychedelic posters.
Worksight designed this ad as part of a campaign for Trent Reznor’s (NIN Inch Nails) first album “Pretty Hate Machine” per music publisher TVT Records in the wayback time machine of 1989. Trent sent a variety of photos, most of which were of him covered in plaster, but this one shot, just before the deluge, worked best for the ad. Sorry Trent.
Worksight’s redesign for a magazine published by the Department of Transportation.
Logotype for platform, a scaffolding and construction elevator services company. #construction
Pratt Institute | News | Spotlight on the 2018 Winter Games: What Does It Take to Design a Memorable Olympic Emblem?
The 2018 Winter Olympic Games began on February 9 in PyeongChang, South Korea. Along with photographs of the gold, silver, and bronze Olympics medals and coverage of the athletes who will receive them, one image being seen repeatedly throughout the two-week event is the new Olympics emblem that was....
I had the chance to add to a story about the Korean Olympics logo design. It seems to have many connections to the Korean culture and writing system.
Every two years, as millions of viewers worldwide tune into the Olympics, there is one image that they see over and again: the Olympics emblem designed especially for those Games. How can a single image encapsulate so huge an event?
This is a theoretical project created by design great, Pierre Bernard, that I assigned to my Pratt Institute graphic design I students. Shown here are solutions by Grace Martin, Sam Finkelman, and Hyerin Choi. The problem is to pick one word from a list I set and create a love and a hate poster based on that word.
Pratt graphic design student, Hyerin Choi, produced this poster in my class conveying the ongoing frustration the water crisis in Flint, Michigan has on its residents. Hyerin’s use of scale, color, and texture show the expressive power of graphic design.
Sad to hear the news of the passing of a great graphic designer, Ivan Chermayeff.
One of the first to convey corporate identity by means of abstraction, Mr. Chermayeff created logos for Showtime, the Smithsonian, Pan Am and more.
Something designed on the fly for a fun client Worksight just picked up who sends a weekly eblast out listing tickets for sports events and Broadway shows.
My design textbook is being translated into Arabic...who knew.
President’s brochure cover (and interior) for the Pace School of Education.
A recently approved logo for Lotus, a health care facility in Harlem that combines Western medicine with Eastern alternative therapies.
Worksight - Graphic Design NYC
Scott W. Santoro, Principal of Worksight, discusses his work and the concept behind the Pearson textbook he authored and designed, “Guide to Graphic Design.”
Paul Rand — not Rand Paul
One of the most influential American graphic designers was Paul Rand (1914–1996). His writing, teaching, and work have inspired generations of
347 East 5th Street
New York, NY
Worksight is a graphic design studio in New York City (Manhattan). We find the right words and images—for furniture, textile and technology companies, libraries, book publishers, and cultural institutions—and arrange them with graphic vision to create meaningful communications in the form of visual promotions.
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