American Marketing Association New York

American Marketing Association New York The American Marketing Association New York (AMA New York) AMA New York is an organization of marketing professionals from a broad range of industries who seek the knowledge to become more effective marketers.
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Behind everything AMA New York does is a focus on giving marketers easier access to recognized thought leaders, best practices, trends and resources. AMA New York produces a variety of events throughout the year that feature marketing experts and provide valuable networking opportunities.

Behind everything AMA New York does is a focus on giving marketers easier access to recognized thought leaders, best practices, trends and resources. AMA New York produces a variety of events throughout the year that feature marketing experts and provide valuable networking opportunities.

Mission: The American Marketing Association is a professional association for marketers and academics who value the discipline of marketing. The AMA is committed to delivering valued relationships and peerless thought leadership, elevating the science of marketing and igniting growth and prosperity in economies around the world.

Operating as usual

Back by popular demand! We're kicking off our second series featuring conversations with female leaders in marketing. Gr...
01/11/2021

Back by popular demand! We're kicking off our second series featuring conversations with female leaders in marketing. Grab your spot for the first event: https://bit.ly/397OWun

Our first special guest is Margaret Molloy, Global Chief Marketing Officer at Siegel+Gale, the preeminent strategic branding consultancy.

Join us on Thursday, January 21 at 12 pm ET as Young Mi Park, adjunct lecturer at Columbia University, interviews Margaret about her impressive career journey and how she's navigated challenges and developed her own leadership style. After the interview, don’t miss the opportunity to participate in an “Ask Me Anything” live session where you can score career inspiration to take that next step. A big thank you to our premier partner, Greenbook, for making this event happen!

#AMANewYork #WomeninMarketing2 #chiefmarketingofficer

01/07/2021
FInal_AMA_New_Year_Message.mp4

As New Yorkers, we have a special brand of perseverance, cured from the finest cuts of grit and purpose. You know what mission this fuels? Find out in this special New Year's message from our AMA New York President and fearless leader, Karen McFarlane. #AMANewYork #marketing

Navigating a stressful work environment can be tough, especially during a global pandemic. Join us on January 14 at 12 p...
01/06/2021

Navigating a stressful work environment can be tough, especially during a global pandemic. Join us on January 14 at 12 pm EST to learn coping strategies. RSVP Now To Manage Conflicts Better: https://bit.ly/3nf0ukj

We will have Jacqueline Strayer, a communication and marketing thought leader, help us tackle those complicated work situations.

Big thanks to our Event Partner WICT New York and PremierPartner #Greenbook! See everyone then!

#WomenatWorkAMA #AMANewYork #workconflicts

Email marketing is still considered one of the strongest marketing channels especially when there is an effective email ...
01/04/2021

Email marketing is still considered one of the strongest marketing channels especially when there is an effective email strategy. Need a boost for your business? Join us this THURSDAY at 12 pm ET for a live webinar. Register today: http://bit.ly/38wcBnO

We are excited to hear from Karen Talavera, email expert and founder of Synchronicity Marketing, on how to create an effective email strategy. You'll leave with actionable insights to help you hit the ground running in 2021. All participants will receive Synchronicity Marketing’s complimentary “Blueprint for Email Marketing Success” ebook, a step-by-step planning guide. Thank you to our premier partner, Greenbook, for making this event happen.

#AMANewYork #EmailMarketingWorkshop

"Attention all digital marketing and email marketing professionals! Join us on Thursday, January 7 at 12 pm ET for a liv...
12/28/2020

"Attention all digital marketing and email marketing professionals! Join us on Thursday, January 7 at 12 pm ET for a live webinar on effective email strategy that your business can't afford to miss! Register now: http://bit.ly/38wcBnO

We are excited to partner with Karen Talavera, email expert and founder of Synchronicity Marketing, as she shares both the mindset and roadmap for creating an email marketing channel strategy and reveals the specific campaigns that are a must for success. With this 2020 boom in e-commerce, your 2021 digital strategy is even more critical. You don’t want to miss these tips! Thank you to our premier partner, Greenbook, for making this event possible. #AMANewYork #EmailMarketingWorkshop
"

As marketing leaders, you want to grow and help your business make an impact. In AMA New York's inaugural, free, on-dema...
12/21/2020

As marketing leaders, you want to grow and help your business make an impact. In AMA New York's inaugural, free, on-demand video content series, The Future of the CMO: Beyond Changing Roles, each episode reveals how industry leaders are finding meaningful strategies. Hear from Jim Walsh, SVP, Growth Marketing, Cisco; Geoff Colon, Head of Brand Studio, Microsoft; Nancy Pearson, CMO, Eka Software and Joanna Seddon, CEO, Presciant Brand Strategy. Register here: https://bit.ly/3m6fctF GreenBook Microsoft Cisco

5 Tips for Growth from AMA New York’s Virtual Networking Event
12/21/2020
5 Tips for Growth from AMA New York’s Virtual Networking Event

5 Tips for Growth from AMA New York’s Virtual Networking Event

During these challenges times, when social distancing continues to be the norm, virtual networking can provide invaluable benefits: A sense of community during a period of isolation.

Women Leading By Example: 3 Strategies to Build Acumen As A Marketing Leader
12/11/2020
Women Leading By Example: 3 Strategies to Build Acumen As A Marketing Leader

Women Leading By Example: 3 Strategies to Build Acumen As A Marketing Leader

AMA New York’s “Take Your Seat at the Table” virtual series has consisted of prominent marketing leaders in intimate conversations hosted by Young Mi Park, adjunct lecturer at Columbia University and Rutgers Business School.

12/07/2020

Hooray! We’ve made it through the end of a challenging year. And that deserves a BIG cheers. Let’s celebrate virtually at our upcoming holiday party filled with fun, trivia, and networking. Grab your spot: https://bit.ly/33cLpZr

On December 10 at 7 PM ET, join AMA New York, along with sister chapters in Atlanta, LA, San Francisco, and Puget Sound, for a fun, interactive trivia game and networking with other marketing professionals across the country. A big thank you to our event partner, LP- Event Host, and our premier partner, Greenbook, for making this event happen. Make our signature cocktail/mocktail or bring your drink of choice as we reflect on the year, build connections through small group discussions, and have some fun!

#AMANewYork #AMAHolidayHour

Do you love trivia? We do! To get you ready for our upcoming trivia night, test your marketing knowledge and answer the ...
12/01/2020

Do you love trivia? We do! To get you ready for our upcoming trivia night, test your marketing knowledge and answer the featured question! Share your answer(s) in the comments!

On December 10 at 7 PM ET, join AMA New York, along with sister chapters in Atlanta, LA, and Puget Sound, for a fun evening filled with interactive, 2000s pop culture trivia and some networking! Don’t miss this opportunity to build connections, reflect on the year, and have some well-deserved fun – sprinkled with some holiday cheer. Grab your spot here: https://bit.ly/33cLpZr

A big thank you to our event partner, LP- Event Host, and our premier partner, Greenbook, for making this event happen.

#AMANewYork #AMAHolidayHour

Do you want some inspiration on how to thrive and surive during these tough times? Join us December 3 at 12pm EST for ou...
11/30/2020

Do you want some inspiration on how to thrive and surive during these tough times?

Join us December 3 at 12pm EST for our #HypeStratagies discussion. Reserve your spot today at https://bit.ly/3kwgD3O. We will be joined with @MichaelScheinOfficial #CEO of @microfame-medi. Big thanks to our #PremierPartner @Greenbook! See everyone then! #AMANewYork

Author and @6senseinc #CMO @latane.conant's book #NoForms #NoSpam #NoColdCalls is a rallying cry for a new generation of...
11/29/2020

Author and @6senseinc #CMO @latane.conant's book #NoForms #NoSpam #NoColdCalls is a rallying cry for a new generation of sales and marketing leaders. Brought to you by @AMAAustin, @AMATriangle, @amasanantonio and @AMANewYork. Register here: https://bit.ly/32UaA35

How To Build A Successful Holiday Social Advertising Strategy
11/27/2020
How To Build A Successful Holiday Social Advertising Strategy

How To Build A Successful Holiday Social Advertising Strategy

The importance of a timely, relevant holiday marketing campaign cannot be overstated. 2020 has already proven that the resilience of any company is dependent upon its digital presence, and critical for holiday season success will be a robust social advertising strategy.

11/25/2020

What were the marketing trends or buzzwords of this unprecedented year? Share in the comments below or tell us virtually at our holiday party during small group conversations! Grab your spot: https://bit.ly/33cLpZr

On December 10 at 7 PM ET, join AMA New York, along with sister chapters in Atlanta, LA, and Puget Sound, for a fun, interactive trivia game and networking with other marketing professionals across the country. A big thank you to our event partner, LP- Event Host, and our premier partner, Greenbook, for making this event happen. Let’s all celebrate together as we build connections, reflect on the year, and have some fun!

P.S. Don’t forget to check out the recap video from last year’s holiday party!

#AMANewYork #AMAHolidayHour

Are you interested in volunteering with AMA New York and contributing your time and talent? Check out our current openin...
11/24/2020

Are you interested in volunteering with AMA New York and contributing your time and talent? Check out our current openings to see if there’s a fit and fill out the form: https://bit.ly/3kGA7n2.

Our volunteers are the driving force behind everything we do! This month’s #AMANewYorkAchiever is Lauren Mastbaum! As an active volunteer for the Networking Programs, Lauren plays a crucial role in proofreading and copyediting our promotional event content. Highly detail-oriented and proactive, Lauren is our go-to source for all things grammar and editing-related.

Learn more about Lauren below. Lauren, thank you so much for everything you do and for always contributing your enthusiasm, talent and creativity!

#AMANewYork #Volunteer

Ever wondered how some people are able to thrive and survive during difficult circumstances? Join us on December 3 at 12...
11/23/2020

Ever wondered how some people are able to thrive and survive during difficult circumstances?

Join us on December 3 at 12pm EST. Reserve your spot today at https://bit.ly/3kwgD3O. We will be joined with @MichaelScheinOfficial #CEO of @microfame-medi as we discuss different #HypeStratagies to help you survive an #EconomicCrisis. #AMANewYork

11/19/2020

The madconNYC 2020 digital event agenda is live! Take a look at all of the sessions that will be offered December 1-3. Whether you want to learn about in-game advertising, future marketing trends, or what’s working in content now, madconNYC has you covered.
http://madconnyc2020.com/AMANYRegister

Your Personal Brand Needs A Hand
11/17/2020
Your Personal Brand Needs A Hand

Your Personal Brand Needs A Hand

Chances are, one of the many pivots you’ve had to make this year is updating your personal brand.

10 Blogging Myths to Ignore
11/16/2020
10 Blogging Myths to Ignore

10 Blogging Myths to Ignore

If your company has a blog, does it deliver? Susan Varty of HeadStart Copywriting busts some common blogging myths so you can focus on what makes your blog great.

Learn how to leverage influencer content to drive brand awareness and sales at scale. Join us November 19, 12:00 p.m. ET...
11/16/2020

Learn how to leverage influencer content to drive brand awareness and sales at scale. Join us November 19, 12:00 p.m. ET when @alizafreud, Founder and CEO of SheSpeaks shares key insights. A big thank you to our event partner GreenBook for their support of this event. Register here: https://bit.ly/35ls3Sc #AMANewYork SheSpeaks.com GreenBook

Influencer Marketing: Develop a Strategic Approach for your Brand
11/13/2020
Influencer Marketing: Develop a Strategic Approach for your Brand

Influencer Marketing: Develop a Strategic Approach for your Brand

More and more companies today incorporate influencer marketing into their marketing efforts. According to Influencer Marketing Hub, influencer marketing spend is projected to hit $9.7 billion this year, an increase of close to 50% over 2019.

11/11/2020

"We’ve all heard of virtual and augmented reality, but how can brands leverage these tools today? We got you covered.

TOMORROW - join us for a live webinar on VR/AR at 12 PM EST, and grab your virtual seat now. https://bit.ly/2HL58YC

Gordon Meyer, Chapter President of VR/AR Association NY, will explore the latest trends and technological advancements and applications of these tools. And with so many companies suddenly thrust into virtual environments, the desire to explore and expand the future of virtual experiences has never been more top-of-mind. A big thank you to our event partners, Greenbook and VR/AR Association NY, for making this happen.

#AMANewYork #VRARinMarketing"

Are you interested in volunteering with AMA New York and contributing your time and talent? Check out our current openin...
11/10/2020

Are you interested in volunteering with AMA New York and contributing your time and talent? Check out our current openings to see if there’s a fit and fill out the form: https://bit.ly/3kGA7n2

Our volunteers are the driving force behind everything we do! This month’s #AMANewYorkAchiever is Sheryl Warren! As an active volunteer for the Networking Programs, Sheryl plays a crucial role in managing and executing our networking events and skills-based workshops. Highly detail-oriented, organized and proactive, Sheryl keeps track of project deadlines and timelines.

Learn more about Sheryl below. Sheryl, thank you so much for everything you do and for always contributing your leadership, energy and talent!

#AMANewYork #Volunteer

WOMEN LEADING THE WAY: INTERVIEW WITH AMY PROTEXTER
11/10/2020
WOMEN LEADING THE WAY: INTERVIEW WITH AMY PROTEXTER

WOMEN LEADING THE WAY: INTERVIEW WITH AMY PROTEXTER

"Women Leading the Way Series” is part of the AMA New York’s initiative to support women in marketing. Sponsored in part by Cisco, this series profiles women who are changing the game of marketing in the workplace.

Do you know someone who is an innovator/influencer, change agent or DEI champion at their company? We are looking for no...
11/09/2020

Do you know someone who is an innovator/influencer, change agent or DEI champion at their company?

We are looking for nominations for our NEW editorial series, Women Leading the Way. To build out this program, we need your help! Submit your nomination here: https://bit.ly/3n6DqVj

Introducing our first spotlight...Amy Protexter, @InsightEnterprisesInc Senior VP, North America Marketing. To learn about Amy’s bold and unexpected approach to her work and gain insightful career advice, read here: https://bit.ly/3k4BFGm

A big thank you to our premier partner, @cisco, for helping us bring this editorial series to life to highlight women leading the way who are marketing trailblazers and game-changers.

#AMANewYork #WomenLeadingTheWay

Influencer marketing plays several roles in the marketing funnel. Join @AlizaFreud CEO and Founder of SheSpeaks for this...
11/09/2020

Influencer marketing plays several roles in the marketing funnel. Join @AlizaFreud CEO and Founder of SheSpeaks for this insightful webinar on November 19, 12:00 p.m. EST. Learn how influencers can be a one-stop shop for your business goals. A huge thank you to our event partner GreenBook for their support of this event. Register here: https://bit.ly/35ls3Sc #AMANewYork @shespeaksup @GreenBook

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251 W. 30th Street
New York, NY
10001

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+1 212-849-2752

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LinkedIn career expert Catherine Fisher offers her advice.
Good Evening! With the importance of social distancing with COVID-19 it can feel a little challenging feeling connected to others and your mental strength being tested. I want to offer up a virtual happy hour to you (or a coffee if you prefer) starting tomorrow from 1:30-3pm EST. It’s so important to stay connected at times like this. We can discuss work—resume review, job opportunities, best practices, etc. or talk about family, friends, activities to do at home or whatever is on your mind! Please send me an email me at [email protected]. Looking forward to connecting with you all; we will get through this!!! #aerotek #socialinclusion #virtualhappyhours #businesssolutions #family #friends #support
Great day spent with New York's greatest marketing minds.
Please see my interview
Hoping to see some #MHoF18 enthusiasts at tonight's #AMANewYork event!
Hi AMA NYC! Just moved to the city due to my husband's job, and am currently looking for a new position. I was a member of AMA Houston and specialize in digital strategy, but have a versatile background due to my early years in the Publishing industry. Looking forward to meeting everyone at the next event, but wanted to say hi in the meantime and drop a link to my online portfolio: banksworldview.com/. Hope everyone is enjoying the snow day (it's my first one)!
Tired of the same old afterwork mixer? Join us for an unforgettable multi-sensory journey, a networking event like no other. Learn all the ins and outs of engagement marketing at Bravo Media, a creative and multi-platform production agency, on November 16 from 7-9PM. Tickets are limited! Get yours TODAY at
CMO Marketing Leadership: Activating Your Digital Marketing Strategy Learn new ways to activate your digital marketing strategy from our panel of thought leaders; Olivia Fischetti, Director of Digital Strategy for EmblemHealth, Beth Leonard, Chief Marketing and Communications Officer for EmblemHealth, and Reena Jana, Creative Lead, Business Inclusion for Google. Reserve your seat. Tickets sold until November 6!