The Market Council

The Market Council A marketing, public relations and design agency - showcasing our expert advice + the latest industry news in marketing, PR and design. The Market Council is a collaboration of communication specialists and designers.
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We embrace a 360-degree marketing strategy, which is consumer-centric. We are lifestyle-marketing pros that are interested in all things that make you look and feel good. We specialize in the travel, beauty, health, fashion and wellness industries.

Mission: We build brands, educate consumers, and drive sales. We also design to delight and inspire your customers. We help create and manage your total brand experience using traditional and new media with goals to provide you with high-value visibility to increase your sales and market share. We have over 30 years of collective experience in marketing, PR and design. We will work with you and your team to relay the functional, emotional and social benefits that your brand delivers to its customers. We provide unparalleled hands-on service.

Before you begin your media outreach - review this list of FAQ's
09/09/2016
Top Blogger, Vlogger & Media Influencer FAQ's

Before you begin your media outreach - review this list of FAQ's

These questions are taken from a lecture in The PR Playbook, How to Win Over The Media & Influencers Like a Pro. Anyone who has built a business, brand, a product or service and is looking for media

Madeline Johnson - I Will Help You Create a Five Star Customer Experience & I Will Give You...
06/21/2016
Madeline Johnson - I Will Help You Create a Five Star Customer Experience & I Will Give You...

Madeline Johnson - I Will Help You Create a Five Star Customer Experience & I Will Give You...

A social media marketing maven, I have been featured on NBC’s Today Show as a leading marketing expert, I have represented prestigious and well-known brands including Aveda hair care and cosmetics; The Spas at Fairmont Raffles Hotels; YonKa Paris skincare, Rene Furterer Paris; Paul Labrecque Salon &...

04/18/2016
How to Pitch the Media

So many 500 Startups pitch self-serving stories to the media. It takes more thought to create stories that get shared. https://www.youtube.com/watch?v=JxM17qP9mFg

The two things that will grow your new business are word-of-mouth marketing and press coverage. (and that includes vloggers and bloggers not just traditional...

04/01/2016
Start up Mistakes: Not Testing Critical Marketing Assumptions

There are over 6.7 billion people on the planet and about 99.99% of them don't want to give you their money. - a quote from "Ignore Everybody".

Critical Assumptions are facts that must be true in the real world for your offering (your product or service) to be successful. Every business has critical assumptions that will define if it can survive or not. The more accurately you can identify and test these assumptions, the less risk you'll be facing.

Yes you are very excited about building your new business and growing your new "brand", your new start up, but be very careful and test your critical assumptions. https://www.youtube.com/watch?v=OG0-Fly9yhw

There are over 6.7 billion people on the planet and about 99.99% of them don't want to give you their money. - a quote from "Ignore Everybody". Critical Assu...

The Art of Sampling
06/13/2014
The Art of Sampling

The Art of Sampling

               Companies often feel weary and even resistant to shell out free products and services in fear of inventory loss, associated costs and the negative connotation that sampling...

Who do you trust?
09/24/2012
Truth be Told – PR 101

Who do you trust?

It was Groucho Marx who said “The secret of life is honesty and fair dealing. If you can fake that, you’ve got it made.” What a wise ass. Successful business transactions and gre...

7 thing PR will do to help your company succeed
09/20/2012
PR -Raising Awareness and Engaging Customers

7 thing PR will do to help your company succeed

What are the branding benefits of hiring a PR agency? As designated torch bearers (brand ambassadors) PR helps - 1. develop memorable and relevant key messages that resonate with your audience 2. i...

How to get ready for a great press launch.
09/18/2012
Ready to Launch Your Brand

How to get ready for a great press launch.

At least weekly, we will get a call or email from a client asking the same question – what should we work on first? Our website or hiring you to get us press? What do think customers are go...

How to blow up your brand with a bit of earned media coverage -
09/17/2012
Popular with the Press

How to blow up your brand with a bit of earned media coverage -

It starts something like this. You see your competition getting all of press in top tier media – from The New York Times to Vanity Fair Magazine and you ask – how did they become so pop...

How to take your biz to the next level of mobile commerce
08/28/2012
Mobile Strategy for Luxury Beauty Brands

How to take your biz to the next level of mobile commerce

Stepping up your mobile strategy will allow you to reach your consumers during what marketers call the “path to purchase“ or what is considered your customers’ “voyage to v...

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New York, NY
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