Abrams Research

Abrams Research Digital and Social Media agency based in New York, NY. Abrams Research is a digital and social media strategy firm, specializing in research, analysis and the development of web based digital marketing and communications campaigns.
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SOCIAL MEDIA STUDY: 72% of Online Adults are Social Networking Users
08/06/2013
Social Saturation: 72% Of Online American Adults Now Use Social Networking Sites

SOCIAL MEDIA STUDY: 72% of Online Adults are Social Networking Users

As of this May, nearly three out of every four online Americans used social networking sites according to new research from Pew Internet. This number jumped 7.5% from late 2012 when two-thirds (67%) of adults used social sites. So, how far have we come? Well, back in 2005 just 8% of adults used soci...

Pinterest Adds Price Alerts To Turn Aspirational Pins Into Purchases | TechCrunch
08/01/2013
Pinterest Adds Price Alerts To Turn Aspirational Pins Into Purchases | TechCrunch

Pinterest Adds Price Alerts To Turn Aspirational Pins Into Purchases | TechCrunch

Pinterest, which has long since served as a place where users collect items they want to buy as well as a leading referral source to e-commerce websites, is today taking another step toward encouraging users to not just aspire, but actually purchase with the debut of price alerts. The company expl..

STUDY: Hashtags for brands on Facebook hasn’t led to much engagement
07/24/2013
STUDY: Hashtags for brands on Facebook hasn’t led to much engagement

STUDY: Hashtags for brands on Facebook hasn’t led to much engagement

In June, Facebook made hashtags live on the site, borrowing a page from Twitter's playbook. However, analytics firm Simply Measured noted that adoption has been slow for brands, finding that 20 percent of posts from the Interbrand 100 (a list…

CONTENT MARKETING: "Content produced with passion and voice will find an audience"
07/23/2013
Publish With Passion: Let Your Content Find An Audience

CONTENT MARKETING: "Content produced with passion and voice will find an audience"

There’s a great expression sometimes used in business: “A camel is a horse designed by committee.” I don’t have anything against camels, of course, but I do agree with the underlying sentiment: well-intentioned content and advertising campaigns can go awry when the companies executing them have lost...

"When people are that engaged, checking their Facebook 14 times a day, if advertisers can deliver the right message to t...
07/18/2013
Facebook mobile users jumped around 20 percent in U.S., UK in June

"When people are that engaged, checking their Facebook 14 times a day, if advertisers can deliver the right message to the right audience you can really see some business impact"

LONDON (Reuters) - The number of users accessing Facebook via their mobile phones in June jumped around 20 percent in the United States and Britain, the social network said, touting its appeal for brands

"Supplementing TV with social enables brands to track awareness and affinity, identify any changes in interaction, and t...
07/18/2013
It\'s Not Either/or: TV and Social Advertising Complement Each Other

"Supplementing TV with social enables brands to track awareness and affinity, identify any changes in interaction, and then react appropriately."

Instead of choosing one or the other, make them work together to create a more complete picture of your audience at scale, and get campaign metrics that actually matter.

Report: Mobile advertising revenues leaped a massive 82.8% in 2012
07/10/2013
IAB Global Mobile Advertising Revenue Report

Report: Mobile advertising revenues leaped a massive 82.8% in 2012

IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence, and IHS revealed their global figures for mobile advertising revenue leaped a massive 82.8% to $8.9 billion (€6.9 billion) in 2012 from $5.3 billion (€3.8 billion) in 2011 – highlighting a strong positive growth story taking p...

"It may be Millennials and digital natives who are saddled with a reputation for seeking instant gratification, yet it s...
07/08/2013
Is Short the New Marketing Must?

"It may be Millennials and digital natives who are saddled with a reputation for seeking instant gratification, yet it seems that all of us are increasingly drawn to visuals and short videos that can be consumed in seconds flat."

As you plan your campaigns, think of social media services and sites in terms of the behavior they\'re likely to provoke, and match your content accordingly.

“Chatting about something is nowhere near as powerful as searching for it, or giving a company your email address after ...
07/08/2013
Why Twitter Embraced Retargeting

“Chatting about something is nowhere near as powerful as searching for it, or giving a company your email address after you search. Retargeting based on real search intent and not social media frothy Likes or tweets is guaranteed to get a bigger response.”

Retargeting based on real search intent, as opposed to tweets or Facebook Likes, is an advertiser's

"At the heart of it all is an understanding that the majority of social sharing comes from images within the campaign cr...
07/02/2013
Social Advertising: Worth a Thousand Words

"At the heart of it all is an understanding that the majority of social sharing comes from images within the campaign creative. It's pretty clear that the importance of the visual in online creative has never been greater - and perhaps a picture may now be worth 1,300 words or so."

Just as digital display advertising reshaped the ad sector with its unprecedented focus on targeting and data, the growth of social advertising is forcing brands to rethink and redefine their approach yet again.

"Now because people are reading articles and sharing updates, the [news] feed's become very liquid...Into that liquidity...
07/02/2013
LinkedIn Ramps Up Content In Pursuit of Ad Dollars

"Now because people are reading articles and sharing updates, the [news] feed's become very liquid...Into that liquidity, an advertiser has an opportunity to suggest a story that might be interesting."

LinkedIn is looking to new content-marketing ads to stoke its ad business, which accounted for 23% of its revenue last quarter.

"Effective marketing to the ultra-connected consumer today requires a mobile-first strategy that should address the chal...
07/01/2013
Fresh ways to better engage mobile shoppers - iMediaConnection.com

"Effective marketing to the ultra-connected consumer today requires a mobile-first strategy that should address the challenges that are fundamentally disrupting the consumer shopping experience. Is your marketing plan putting an omni-channel, ultra-connected consumer first?"

The rapid adoption of smartphones and tablets has created an ultra-connected mobile consumer, which has permanently disrupted the shopping experience. With smartphone penetration now more than 50 percent and tablet penetration at 25 percent (thanks to the iPad), it's no surprise that internet traffi...

"The B-to-B brand is a source of tremendous value to both customers and companies. Organizations need to be more deliber...
06/27/2013
Why B-To-B Branding Matters More Than You Think

"The B-to-B brand is a source of tremendous value to both customers and companies. Organizations need to be more deliberate about developing the strategies and tactics that safeguard this asset"

By Agnes Claye, Blair Crawford, Sascha Lehman, Thomas Meyer On March 8, KKR made a $3.74 billion bid for Gardner Denver. In case you haven’t heard of Gardner Denver before, they are the go-to guys when it comes to all kinds of pumps, compressors, blowers, loading arms, and fuel systems. As [...]

"Mobile offers, for the first time, the ability to truly apply, learn from, and reapply big data findings - based on act...
06/26/2013
Better Mobile Insights: Transcending Demographics and Raising the Standard of Audience Targeting

"Mobile offers, for the first time, the ability to truly apply, learn from, and reapply big data findings - based on actual behaviors, not just presumed characteristics and do it in real time"

The mobile channel affords us the ability to learn what resonates with consumers, allowing us to immediately convert these insights into dynamically modified targeting and custom-tailored messaging.

"Achieving growth and reaching new markets have become more intertwined with the digital experiences that a company offe...
06/25/2013
A crucial new role in digital marketing - iMediaConnection.com

"Achieving growth and reaching new markets have become more intertwined with the digital experiences that a company offers."

Marketing departments across various industries are depending on digital technology for managing content, reaching market segments, and conducting market research with the help of analytics. As the use and dependence continues to grow, it's likely that new skill sets will be created as well as the n...

Is Google+ on pace to overtake Facebook in sharing?
06/20/2013
Study: Google+ Will Overtake Facebook's Social Sharing By 2016

Is Google+ on pace to overtake Facebook in sharing?

Google+ is turning 2 years old this month and has seen both solid growth and criticism during these first years. However, all that talk of Google+ ghost town talk could soon be moot according to a recent SearchMetrics study. Not only is Google+ projected to being thriving, but it is also projected t...

"The mobile advertising infrastructure — campaign management options; audience targeting and development capabilities; r...
06/18/2013
Forget About Mobile Cannibalization: Its Rise Bodes Well For All

"The mobile advertising infrastructure — campaign management options; audience targeting and development capabilities; real-time optimization functionality — are all so much further along than the industry at large believes."

The media business has grown to a certain level of maturity. The ecosystem affords brands, marketers and agencies a vast tableau of options, along with tools to plan, operate and optimize across channels, platforms and screens. Yet, as an integrated digital marketer, I’m always surprised how much we...

"The big winners in mobile marketing will not be those who take the safe route. The big winners in mobile will be those ...
06/12/2013
2 Must-Win Battles for CMOs

"The big winners in mobile marketing will not be those who take the safe route. The big winners in mobile will be those who are skilled at creating a great user experience, leveraging the mountains of data that supports and directs it, and breaking down the corporate silos that stand in the way."

The big winners in mobile will be those who are skilled at creating a great user experience, leveraging the mountains of data that supports and directs it, and breaking down the corporate silos that stand in the way.

In-Stream Payments to social media platforms are growing
06/11/2013
Chirpify Goes Beyond PayPal To Bring Direct, In-Stream Payments To Facebook, Twitter And...

In-Stream Payments to social media platforms are growing

Facebook and Twitter have become stellar venues for brands and small businesses alike to advertise their wares. However, while social-style gift-giving has seen some traction thanks to Facebook, social commerce has been slow to take flight. Chirpify launched in early 2012 to do something about thi..

"Savvy brands recognise that the six-second Vine video actually acts as the ad, in a very similar way as the 140-charact...
06/11/2013
Vine lets brands express their creativity says Unruly report | brand-e

"Savvy brands recognise that the six-second Vine video actually acts as the ad, in a very similar way as the 140-character tweet does"

Vine lets brands express their creativity so that social networks become expression engines says Unruly in its A Brand’s Guide to Twitter Vine Apps report

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