We are in the content creation or copywriting phase of several projects at the moment and this comes up a lot.
"The length of the copy on that page should be as much as is needed to aid the user in completing their goals on the page – whether that is quickly identifying the answer to a question, providing an in-depth explanation of a subject, or simply conveying the specs of a product."
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How many words do you need to rank in first place? What is the optimum length of copy for SEO? Find out the truth behind word count and SEO.