Global Advertising Strategies

Global Advertising Strategies Helping brands expand in the US thru innovation & cultural fluency www.global-ny.com A 9.8 Group Company http://98group.com/ Global Advertising Strategies is a leader is cultivating and executing market entry campaigns that help brands successfully expand into emerging economies worldwide, or establish their presence in the U.S.

Global Advertising Strategies is a 9.8 Group Company http://98group.com/ Sister companies include: http://global-ny.com/ http://www.bluelinerny.com/ http://wemultiply.com/ http://logixlms.com/

"Combating the Zika virus falls out of the normative boundaries of global responsibility. It is not about more affluent ...
09/26/2016
9.8 Group

"Combating the Zika virus falls out of the normative boundaries of global responsibility. It is not about more affluent countries providing aid to developing nations. The threat to global health is real, and is a joint responsibility of the leading nations and each individual government in the affected region to step up to the plate."

"Making easy to use, rapid, reliable, and cost-effective testing tools widely available across the affected region will help slow the spread and is a key preventative measure for this global epidemic."

New paper from our sister company Calumet Advisors. Get it here: http://bit.ly/2aGhyfK
07/27/2016
Calumet Advisors

New paper from our sister company Calumet Advisors. Get it here: http://bit.ly/2aGhyfK

Calumet Advisors, a strategic consulting group dedicated to smoking alternatives and the vaping segment, announced today the publication of a new white paper that explores market entry challenges and opportunities for e-cigarette business in Latin America. The white paper is intended for companies and entrepreneurs interested in exploring the market potential in that region.

Get it now via MarketResearch.com: http://bit.ly/2aGhyfK

07/07/2016
Calumet Advisors

New White Paper from our sister company Calumet Advisors. Get it here: http://bit.ly/29BSYzD

Calumet Advisors, a strategic consulting group dedicated to smoking alternatives and the vaping segment, announced today the publication of a new white paper that explores patents and inventions that have either contributed significantly to the evolution of vaping technology as we know it today, or hold promise for significant impact in the future. The white paper is intended for financial analysts, investors, entrepreneurs and innovators interested in the vaping industry. Get it here: http://bit.ly/29BSYzD

For the sixth year in a row the 9.8 Group participated in the The International Innovation Forum rASiA.com that was held...
06/27/2016

For the sixth year in a row the 9.8 Group participated in the The International Innovation Forum rASiA.com that was held on June 20,2016 in Moscow, Russia. The main theme of the event this year was "The transformation of the global economy". Two halls of Digital October became the place of meetings with visionaries, world-class experts, developers and key investors, the unique place to held professional discussions for more than 70 Russian and international experts such as Dirk Ahlborn, CEO Hyperloop Transportation Technologies; Gerard Inzerillo, CEO of Forbes travel guide; Clark Parsons, Managing Director of the Internet Economy Foundation, gaming legend Craig Allen, and many more.

For the sixth year in a row the 9.8 Group participated in the The International Innovation Forum rASiA.com that was held on June 20,2016 in Moscow, Russia. The main theme of the event this year was "The transformation of the global economy". Two halls of Digital October became the place of meetings with visionaries, world-class experts, developers and key investors, the unique place to held professional discussions for more than 70 Russian and international experts such as Dirk Ahlborn, CEO Hyperloop Transportation Technologies; Gerard Inzerillo, CEO of Forbes travel guide; Clark Parsons, Managing Director of the Internet Economy Foundation, gaming legend Craig Allen, and many more.

06/01/2016
Wemultiply

Great news from our sister company

We're pleased to announce the appointment of Donald M. Schreiber as the Managing Director of Wemultiply!

"It's an honor to become a part of the team and build upon its unique approach, taking the company to a whole new level. Additionally, as Family Offices continue to seek viable yet impactful business opportunities, the burgeoning and rapidly growing field of health technology is poised to exceed their expectations for many years to come. I look forward to serving as the bridge to that part of the investor community."

05/25/2016
Will Equity Crowdfunding Overtake Angel and VC? | 9.8 Group

"Equity crowdfunding platforms can scale in a way that VC’s can’t, by appealing to a much broader audience with a smaller ‘bite size’. They are more able to rapidly test and evaluate a larger volume of deals, in a larger laboratory – and thus intelligently deploy the larger volumes of capital that the market seeks to put in play." (kudos to our friends at Wemultiply)

In 2010, AngelList began to use the internet to disrupt the traditional early stage funding model, allowing individual angel investors to engage directly with early stage companies, access their ideas and plans, perform diligence, and individually fund, or pool capital in support of early stage deal...

Must read
03/24/2016
Wemultiply

Must read

Announcing our latest whitepaper! - "The Mob Rushes In: Disruptive Funding Models for Early Stage Businesses"

This whitepaper highlights some of the key events that have driven changes in funding models throughout the past century — with a focus on the rise of the modern #crowdfunding model and some of the recent regulatory changes that are influencing the market; the implications of these regulations and market forces; and, our thoughts about the changes that are yet to come.

From our friends at Calumet Advisors
03/22/2016
Calumet Advisors

From our friends at Calumet Advisors

What the thaw in #CubaUS relations means for the vape industry

Fascinating observations from our sister company Calumet Advisors
12/08/2015
Calumet Advisors

Fascinating observations from our sister company Calumet Advisors

What the new RAI-BAT vapor technology-sharing framework means for medium-sized businesses

How does a company know when it's ready to add another business to their portfolio? Jesse Williamson, director at the 9....
10/12/2015
Is It a Good Time to Buy Another Business?

How does a company know when it's ready to add another business to their portfolio? Jesse Williamson, director at the 9.8 Group, argues for the right balance between strategic need and business culture.

When the circumstances are right, the decision to buy another business can have benefits. Here are signs you're ready to add a new company to your business portfolio.

A really important op ad from one of our colleagues at Prime Access
09/21/2015
What teachers need to know about multicultural education

A really important op ad from one of our colleagues at Prime Access

**The Edvocate is pleased to publish guest posts as way to fuel important conversations surrounding P-20 education in America. The opinions contained within guest posts are those of the authors and do...

09/04/2015

To celebrate the rich cultural heritage of the country of Georgia, we are delighted to launch a promotional campaign for the spectacular Sukhishvili Georgian National Ballet, that returns to the U.S. - Lincoln Center in NYC and other cities - for its 70th Anniversary Jubilee, celebrating 70 years of triumph in 100 countries for 50 million people!
“DOWNRIGHT TERRIFIC” says the New York Times
“MAGNIFICENT” says the NY Post
Winner of “Best Show on Broadway Award”

#clientwork #culturalheritage #CountryOfGeorgia

An important oped from our sister company Prime Access's Andy Bagnall on marketing health and wellness to LGBTs in the a...
08/20/2015
Marketing Healthcare to LGBTs in the Age of Marriage Equality | DTC Perspectives

An important oped from our sister company Prime Access's Andy Bagnall on marketing health and wellness to LGBTs in the age of marriage equality.

As a gay man and a supporter of LGBT equality, 2015 has been a momentous year because of the Supreme Court’s decision to extend marriage equality to the entire nation. On the evening of the decision, my husband and I made our way to The Stonewall Inn in New York City – the birthplace of the modern g…

Check out this amazing PrideFest project. Developed and produced for Quest Diagnostics by our sister agency Prime Access
07/06/2015
Quest Diagnostics Pride shape the world

Check out this amazing PrideFest project. Developed and produced for Quest Diagnostics by our sister agency Prime Access

Quest Pride shape the world. We invite you to learn about the Quest Aura, commissioned to commemorate LGBTQ heroes.

The latest from 9.8 Group's blog
06/26/2015
2020 Vision

The latest from 9.8 Group's blog

Givi Topchishvili, the Founder and President of the 9.8 Group, recently spoke at the rAsia 2015 Conference. Following is an excerpt from an interview he gave in Moscow. Q: What global changes do you foresee in your business sector by 2020? Givi: For the past 20 years my company has been helping lar…

Congratulations to our holding company, the 9.8 Group, on its newest venture - Calumet Advisors. Read more in the link b...
06/24/2015
Calumet Advisors Formed as a Strategic Consulting Company for Electronic Cigarette and Vape Segment

Congratulations to our holding company, the 9.8 Group, on its newest venture - Calumet Advisors. Read more in the link below, and be sure to visit their page for more news and updates.

NEW YORK, June 22, 2015 /PRNewswire/ -- 9.8 Group, TNV Ventures and Wingle Group, today announced the formation of Calumet Advisors, a strategic consulting company dedicated to the fast-growing electronic cigarette and vape segment. The new company was formed in response to the increasing demand for…

We are still waiting for a blog post by the Founder and President of the 9.8 Group about his recent trips to China and H...
06/17/2015

We are still waiting for a blog post by the Founder and President of the 9.8 Group about his recent trips to China and Hong Kong. We are sure it will come once he is back from his current trip to Europe. In the meantime here are some moments from his meetings with old and new members of our Global family.

50 Shades of Genius: dissecting the new Rag & Bone ad. It’s different, it’s visual, it’s intense, it’s viral. To us it h...
02/10/2015

50 Shades of Genius: dissecting the new Rag & Bone ad. It’s different, it’s visual, it’s intense, it’s viral. To us it has another vital dimension. Read the post: http://bit.ly/1ATCU2I

From all of us at here at Global Advertising Strategies, we wish you Happy Holidays and a joyful New Year!
12/23/2014

From all of us at here at Global Advertising Strategies, we wish you Happy Holidays and a joyful New Year!

From all of us at here at Global Advertising Strategies, we wish you Happy Holidays and a joyful New Year!

Congratulations to our partner agency Brand Labs NY, Inc. on a successful launch of the NYC Department of Education's fi...
12/03/2014
StarTchr.nyc

Congratulations to our partner agency Brand Labs NY, Inc. on a successful launch of the NYC Department of Education's first ever social learning platform StarTchr.nyc - great job indeed!

#education #clientwork

StarTchr is an innovative platform for educators

For the 4th consecutive year, Global has launched the annual campaign for The Department of International Trade Promotio...
10/16/2014

For the 4th consecutive year, Global has launched the annual campaign for The Department of International Trade Promotion (DITP) of Thailand. The first initiative of the integrated Q4 campaign will be focused on the promotion of THAILAND TRUST MARK (TTM) - an international symbol of quality assurance for Thai products and their finest services.

The outdoor placements across the city highlight Thailand's various key export industries, such as #jewelry #fashion and #agriculture. #thailandtrustmark #ditp

Stay tuned for the high-impact culmination of the campaign in November, and keep an eye out for the Thailand Trust Mark! #economicdevelopment #capacitybuilding #globalmarkets Thai Trade Center, USA

Last month, Global was approached by a rather unorthodox client – a biotech startup in the newly minted cannabis industr...
10/16/2014
Global Develops Brand Identity For PotBotics

Last month, Global was approached by a rather unorthodox client – a biotech startup in the newly minted cannabis industry called Potbotics. Read about the intriguing branding engagement and its successful launch at the 2014 Cannabis Business Expo!

Last month, Global Advertising Strategies was approached by a rather unorthodox client - a biotech startup in the newly minted cannabis industry called PotBotics. The task was to develop a new visual identity for the San Francisco and New York based biotech start-up, one that communicates its missio…

Congratulations to The International Luxury Hospitality Association on the tremendous success of the #FastForward Confer...
10/15/2014
ILHA Fast Forward Conference a tremendous success

Congratulations to The International Luxury Hospitality Association on the tremendous success of the #FastForward Conference! Our Managing Director, Travel & Tourism Practice Anna Abelson shared her marketing insights on the "Preparing for New Leaders in Luxury Travel" panel and was quoted in the press release:

"While visitation and tourism receipts from emerging #BRIC economies continue growing, the industry has been paying close attention to trends and opportunities of these lucrative markets. Understanding of cultural nuances remains a key component for travel marketers in reaching and building loyalty with #BRIC #travelers, the most dynamically growing segments.”

Barak Hirschowitz, President, ILHA The International Luxury Hotel Association's inaugural Fast Forward 2020 conference featured an impressive line-up of

Thank you Ronn Torossian and 5W Public Relations for the great article.
10/09/2014
Stop Bias and Discrimination Against Russian-Americans

Thank you Ronn Torossian and 5W Public Relations for the great article.

Like just about all born-and-bred Americans who were public-school educated, I was taught that America was good and the former Soviet Union was bad.

Our Managing Director, Travel & Tourism practice Anna Abelson shared her insights on emerging travel economies from BRIC...
09/25/2014

Our Managing Director, Travel & Tourism practice Anna Abelson shared her insights on emerging travel economies from BRIC countries at the International Luxury Hotel Conference FastForward2020 in Washington D.C. #tourism #insights #trends #Russia #CIS #luxury #FastForward2020

Alibaba IPO across the street from our office! #ecommerce
09/19/2014

Alibaba IPO across the street from our office! #ecommerce

Our travel & tourism team is attending HSMAIGNY luncheon to get an update and insights from NYC & Company on the state o...
09/16/2014

Our travel & tourism team is attending HSMAIGNY luncheon to get an update and insights from NYC & Company on the state of the industry: New York City's Tourism and meetings #insights #tourism #international #inboundmarketing #data #trends #luxury #hotels

The tastes and buying habits that set business trends are increasingly those of Chinese, South Asians, Filipinos, Blacks...
09/15/2014

The tastes and buying habits that set business trends are increasingly those of Chinese, South Asians, Filipinos, Blacks and other ethnic groups. These waves have gathered into a demographic tsunami that is transforming how we think about and manage brands. Any marketers who fail to understand will be left behind. #multicultural

Read more: http://bit.ly/1m8CcYU

08/26/2014
Brand Labs NY, Inc.

Our sister company Brand Labs NY, Inc. is hiring new talent!

HIRING: Web Designer & Front End Developer
-------------------------------------------------------------------------------
MUST:
Formal design education and passion for innovation. At least 3 years relevant experience.

SKILLS:
Strong design & typography, UI/UX design, data visualization, responsive web design, HTML(5), CSS(3), JQuery, PHP

A PLUS:
Mobile development, experience with WordPress,

CONTACT:
Send portfolio link to [email protected]

Research shows regular vacations significantly decrease the risk of heart attacks in both men & women: #TravelEffect #Pr...
08/24/2014
Why You Need To Go On Vacation

Research shows regular vacations significantly decrease the risk of heart attacks in both men & women: #TravelEffect #PreventiveCare

Find out why some countries have more vacation days than others, and how taking a vacation has numerous health benefits.

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