Blue Label Labs

Blue Label Labs Blue Label Labs is an award-winning product strategy, design and development agency based in NYC.
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Blue Label Labs is a 36-person mobile, tablet, watch, TV, IoT and AR/VR app design, development and marketing agency based in New York City and Seattle. Over the last 6 years, we have partnered with entrepreneurs, enterprises and digital/full-service agencies to build over 150 iOS and Android-based apps. We can help with everything from initial app design and development through app marketing/PR and post-launch maintenance. Check-out our www.bluelabellabs.com to see some of their previously built live apps. Feel free to contact us at [email protected] to discuss how we can help!

Mission: Experience keeps us curious. Through collaboration with our clients, together with our clients we build ideas that ignite the world.

The matter of how you secure user access into your apps all ties back to authentication. Long gone are the days when a s...
07/14/2020
Mobile Authentication in 2020 - Blue Label Labs

The matter of how you secure user access into your apps all ties back to authentication. Long gone are the days when a simple email/password or a Facebook login button was presumed to be all you needed. In this post, we look at the trends around mobile app authentication today and some popular solutions on the market and explain the importance of the various mechanisms used in this process.

Mobile authentication in 2020 is topical as ever. Here, we explore current trends for mobile app authentication and login solutions on the market.

VR gaming is something that has slowly moved into the mainstream over the past several years, thanks to platforms like O...
07/13/2020
Bringing VR Training Front & Center - Blue Label Labs

VR gaming is something that has slowly moved into the mainstream over the past several years, thanks to platforms like Oculus, PlayStation VR, and HTC Vive, just to name a few. Interestingly, many companies have taken this technology a step further by tailoring offerings to business, specifically in the realm of skill and employee training. Here we take a look at some VR training programs and discuss some of the inherent benefits VR provides when it comes to training.
#vr #virtualreality #employeetraining

We tend to think of Virtual Reality (VR) as a solution only for gaming but the reality is, this technology offers a viable platform for training.

By using AI in retail customer service roles, whether at brick-and-mortar locations or on eCommerce platforms, businesse...
07/07/2020
Cost Savings in Implementing AI and Chatbots for Customer Service Roles - Blue Label Labs

By using AI in retail customer service roles, whether at brick-and-mortar locations or on eCommerce platforms, businesses gain multiple advantages. Let's look at some of the current capabilities for this technology to understand how these solutions save business time and money. #ai #chatbots

AI chatbots in retail offer businesses a modern customer service solution that can substantially lower when stacked against human counterparts.

Financing is one way to open the doors for potential buyers when you sell items or services on the higher end of the pri...
07/06/2020
Best Platforms to Offer In-App Financing for eCommerce - Blue Label Labs

Financing is one way to open the doors for potential buyers when you sell items or services on the higher end of the price spectrum. Read on to learn about integrations that enable your e-commerce business to offer financing without the hassle of adding gangster debt collectors to your staff 🤣

Offering in-app financing for customers increases conversion as this leverages your window shoppers’ buying power into something legitimate.

A side effect of the COVID crisis is a greater push towards automation across the economy as we seek to reduce transmiss...
07/02/2020
Moving Forward with Automation, Thanks to COVID-19 - Blue Label Labs

A side effect of the COVID crisis is a greater push towards automation across the economy as we seek to reduce transmission risk by eliminating human-to-human contact. From contactless payments facilitated by our partner MagicMoney, to the adoption of digital wallets in laundromats with our work with Laundrylux on LaundryPay, the COVID pandemic has seen a rush of investment into the development of automated, human-less experiences. In this post, we take a look at some of the industries and companies which are making the push to get automation in place right now.
#ai #automation

As we move into the future, we’ll be seeing much more automation in various industries – thanks to COVID-19, some companies are getting started right now.

At Blue Label, we've built over 200 products over the past 9 years, which means we've become quiet adept at triaging and...
06/30/2020
Don't Confuse a Bug's Priority with its Severity - Blue Label Labs

At Blue Label, we've built over 200 products over the past 9 years, which means we've become quiet adept at triaging and resolving bugs. Bugs happen and will continue to happen no matter how hard you try to avoid them. Rather than trying to prevent them, knowing how to properly triage incoming bugs so you fix the most important ones first is a critical skill to any software development team. Here we share some tips on how we use priority vs severity in our internal bug triage process at Blue Label.

Bugs are a natural part of the app development process, when triaging a flood of bugs its important to understand priority versus severity.

Thinking about launching a mobile e-commerce or marketplace? We've put together this short guide to help provide an intr...
06/29/2020
Mobile Marketplace Apps: A Beginners Guide To Starting Your Build - Blue Label Labs

Thinking about launching a mobile e-commerce or marketplace? We've put together this short guide to help provide an introductory overview of the things you need to be thinking about when starting this type of business.

Growth in the mobile shopping sector is skyrocketing. Take advantage of this trend and build a mobile marketplace app. Here’s how to get started.

From user interviews to focus groups, we employ many tools in our user research process. Our goal through this process i...
06/25/2020
Mobile App User Research: How To Get Into A User’s Mind - Blue Label Labs

From user interviews to focus groups, we employ many tools in our user research process. Our goal through this process is to derive actionable insights to drive a data driven UX process. Here are some tips on how we approach user research and some tips on how to crack open the skulls of your future users and build a product that will resonate with them.

Mobile app user research is essential to figure out what users are looking for in an app and then developing a strategy to meet their expectations.

We're excited to announce the launch of bopdrop for iOS, a music discovery startup we've been working with for the past ...
06/23/2020
Launching bopdrop: How We Got 2,000 Downloads on Our First Day - Blue Label Labs

We're excited to announce the launch of bopdrop for iOS, a music discovery startup we've been working with for the past year. The Blue Label team working together with the bopdrop team, developed and executed a launch strategy that saw bopdrop launch to over 2,000 organic downloads on its first day, with no marketing spend, a truly impressive feat. In this post we take a look at bopdrop and some of the tactics we used to help it launch to eager and waiting audience.

The music app, Bopdrop, went from idea to a successful launch, gaining 2000 users on its first day through word of mouth marketing.

Don't want end users tinkering with settings and apps they have no business using? Consider deploying an app as a kiosk ...
06/22/2020
The Case for Building a Kiosk App - Blue Label Labs

Don't want end users tinkering with settings and apps they have no business using? Consider deploying an app as a kiosk app to prevent users from meddling with your systems.

Don’t want your end users getting into things they’re not supposed to? Consider building a kiosk app.

Amidst the current pandemic here are a few trackers and tools we use to track the Coronavirus outbreak.
06/18/2020
Disease Control Apps that Help us Feel Safe - Blue Label Labs

Amidst the current pandemic here are a few trackers and tools we use to track the Coronavirus outbreak.

In the midst of the recent Coronavirus outbreak (COVID-19), these disease control apps help us both stay informed and feel a little safer.

There are a number of apps and services that have rocketed in popularity as a result of the COVID pandemic, one of the m...
06/16/2020
Houseparty App: From MVP to Household Name - Blue Label Labs

There are a number of apps and services that have rocketed in popularity as a result of the COVID pandemic, one of the most notable being the Houseparty app. Houseparty is not new, it was previously known as Meerkat (remember that?!), and has been around since 2015. However, since March this app has gone from being a modest success to a near household name. In today's post, we look at the history of the Houseparty app and some of the key turning points for the app that led it to become the success it is today.
#apps #houseparty #startups

The Houseparty app has risen to fame thanks to a lot of retooling over the last several years and not to mention, COVID-19 has played a role too.

HIPAA compliant messaging plugins give medical providers the tools they need to communicate effectively and securely thr...
06/15/2020
Best HIPAA Compliant Messaging Plugins for Medical and Healthcare Apps - Blue Label Labs

HIPAA compliant messaging plugins give medical providers the tools they need to communicate effectively and securely through mobile and web apps. Here are some of our go-to plugins when it comes to integrating HIPAA compliant messaging into healthcare apps.

Adding HIPAA compliant messaging to medical software increases productivity by safely allowing staff and patients to communicate.

One of the most common features we build these days is based around video chat. Rather than build from scratch all of th...
06/09/2020
Twilio or Zoom: Which is Best for Building Communication Features in Your App? - Blue Label Labs

One of the most common features we build these days is based around video chat. Rather than build from scratch all of the plumbing necessary to make real time video streaming possible, we like to use off-the-shelf components and third party SDKs to enable these features. While these services do come at a cost, it's a much wiser investment to leverage a 3rd party than it is to believe you can build a competing capability from scratch.

Recently, a common inquiry we have heard is what to make of Zoom's developer API and how it compares to other video platforms like Twilio? In this piece we take a look at both from a developer capabilities standpoint and give some practical advice on when to choose one over the other.

Communication platforms like Zoom and Twilio function as integrations that enable users to collaborate and businesses to better interface with end-users.

While many of the most obvious uses for AI/ML techniques we've discussed have been health care related, there is a lot o...
06/08/2020
Getting Started with AWS Machine Learning Models for eCommerce - Blue Label Labs

While many of the most obvious uses for AI/ML techniques we've discussed have been health care related, there is a lot of opportunity to develop AI/ML powered functionality in e-commerce solutions using cloud platforms such as AWS and Azure. In this article we explore the AI/ML capabilities provided by AWS and how they can be put to use within traditional e-commerce shops.

For digital businesses, it’s important to understand the value of machine learning models for eCommerce as this technology can take sales to the next level.

The fertility market has several products to help couples conceive – powerful calendar features in mobile apps have prov...
06/04/2020
The Best Fertility Apps for 2020 - Blue Label Labs

The fertility market has several products to help couples conceive – powerful calendar features in mobile apps have proven to be valuable tools for many families. Read on to learn more about the best fertility apps on the market today.

The best fertility apps for 2020 contain several features including intelligent calendars designed to help families bring a child into the world.

At Blue Label Labs, we're big believers in the power of the React Native framework for mobile development with the major...
06/02/2020
5 Must-Ask React Native Interview Questions - Blue Label Labs

At Blue Label Labs, we're big believers in the power of the React Native framework for mobile development with the majority of our current app development projects using it. For those of you looking to hire a React Native developer, we polled our developers for some good interview questions for an initial phone screen and here is what they came back with.

React Native is a powerful app development framework. Make sure candidates are the right fit for your project with these React Native interview questions.

The COVID pandemic will have many long term impacts to our society, one interesting aspect is the effect it will have on...
06/02/2020
How COVID-19 is Affecting Data and AI Algorithms - Blue Label Labs

The COVID pandemic will have many long term impacts to our society, one interesting aspect is the effect it will have on the ML/AI models at the heart of our connected world. In this post, we take a look at how the skewed datasets of the spring of 2020 might have broader long term consequences for many of the apps and services we use.

Thanks to the COVID-19 pandemic, AI algorithms have been thrown for a loop. Here, we look at some of the projected outcomes if these systems go unchecked.

05/29/2020
Bopdrop Inc

Congrats on the amazing launch!

So...how does it work?

By teaming with an incredible Blue Label Labs team, bopdrop has created a social music platform with a seamless Spotify integration.

Finding and sharing music has never been easier.

With schools across the country closed, many parents are coming face to face with the sad state of educational software ...
05/28/2020
Hey, you! Kids are users too! - Blue Label Labs

With schools across the country closed, many parents are coming face to face with the sad state of educational software as they tutor their children from home. Ironically, the software meant to help our children learn online often present a UX which completely alienates their primary user base: the kids!

In today's article, Tanya Junell, Blue Label Labs' Director of Product Management, takes a deep dive into the current state of ed-tech products, such as Google Classroom, and outlines some of the poor UX practices that make these products difficult to use as well as some ideas on how emerging technology and practices can improve these experiences for children.
https://buff.ly/2yEmJwU
#edtech #edchat #k12 #elearning

The team at Blue Label Labs predicts the "Top 5 Improvements" coming to Ed-Tech in a post-Covid19 world.

Product Management is a core competency of any digital product agency. Our PMs are the nexus of our projects and they us...
05/26/2020
Downtime Projects: Product Management Skills to Improve - Blue Label Labs

Product Management is a core competency of any digital product agency. Our PMs are the nexus of our projects and they use a variety of tools, processes and skills to ensure our teams are delivering our best work. For other PMs in the industry who have some idle time during our current crisis, here are some ways to sharpen your skills during this downtime.

Most of us all have more time on our hands than usual – if you’re a PM, this is a good time to brush up on your product management skills.

Blue Label Labs is committed to keeping ourselves and clients as safe as possible. As an entirely remote digital product...
05/25/2020
7 Dashboards to Track the COVID-19 Epidemic - Blue Label Labs

Blue Label Labs is committed to keeping ourselves and clients as safe as possible. As an entirely remote digital product agency, we haven't had to take any drastic steps but we realize not everyone is so lucky. We're all just hoping for end – or at least a sharp decrease in the trend – to come soon. Read on and take a look at these apps that are tracking the COVID-19 spread; hopefully, we'll be seeing a sharp decrease in the very near future.

The COVID-19 pandemic has kept most of us indoors for the last month - check out these apps to get the latest coronavirus update.

New to working from home? Check out some of these tips written by Blue Label's very own Tanya Junell.
05/21/2020
WFH Survival Guide, 2020

New to working from home? Check out some of these tips written by Blue Label's very own Tanya Junell.

For bosses, employees & their families.

The Airbnb platform has created a viable source of recurring income for not only their hosts but for the company as well...
05/19/2020
Airbnb: A Dive into a Popular Two-Sided Marketplace - Blue Label Labs

The Airbnb platform has created a viable source of recurring income for not only their hosts but for the company as well. Learn how the platform works as well as how this on-demand two-sided marketplace became a multi-billion dollar entity.

Entrepreneurs look at on-demand two-sided marketplaces as great investments – here, we dive into Airbnb to better understand this business model.

We know that not every business model needs a mobile app, even when there is funding to get the job done. Read on to lea...
05/18/2020
Do You Really Need an App for That? - Blue Label Labs

We know that not every business model needs a mobile app, even when there is funding to get the job done. Read on to learn questions you should ask before jumping into a mobile app development project.

Sometimes mobile app development isn’t needed at all - ask these questions before making the plunge into such an endeavor.

Your users' feelings on their experience with the app are what ultimately constitute the UX. Makes sure that you're coll...
05/14/2020
Why User Feedback is Important for Your App - Blue Label Labs

Your users' feelings on their experience with the app are what ultimately constitute the UX. Makes sure that you're collecting feedback and keeping your app up to date to ensure users stay happy.

Your user feedback is crucial information that tells your company what you’re doing well and where you need to improve.

Healthcare apps benefit greatly from solid APIs that can pull information from helpful resources like national repositor...
05/14/2020
APIs to Consider When Building Healthcare Apps - Blue Label Labs

Healthcare apps benefit greatly from solid APIs that can pull information from helpful resources like national repositories on disease or even medication. Read on to learn more about some of these data providers that every healthcare technology creator should consider when building a new medical app.

The best APIs on the market for medical enable developers to supercharge their systems by security sharing health information between various endpoints.

We incredibly humbled and appreciative that Blue Label Labs has again made the 2019 Inc. 5000 list.Receiving this recogn...
05/11/2020

We incredibly humbled and appreciative that Blue Label Labs has again made the 2019 Inc. 5000 list.

Receiving this recognition reminds us that the passion we have in helping business bring to life new digital products and transform existing ones is translating to success for both our clients and ourselves. We pour ourselves into each project and treat it like it’s our own, because it is.

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175 Varick St
New York, NY
10014

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Monday 10:00 - 18:00
Tuesday 10:00 - 18:00
Wednesday 10:00 - 18:00
Thursday 10:00 - 18:00
Friday 10:00 - 18:00

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The Blue Label Labs Story

Blue Label Labs is a 64-person digital product development agency headquartered in NYC, with offices in Seattle and San Francisco. Over at the past six years, we have designed, developed and marketed over 250 digital products.

We are one of the largest and most experienced product creation agencies in the world.

Our client ranges from startups and entrepreneurs to small businesses and large enterprises. We guide our clients through the process and make sure to treat every engagement as the creation of a business, not just the product.

Blue Label Labs services include design, customer testing, development, marketing/PR and post-launch maintenance.

Check-out our www.bluelabellabs.com to learn more about our team and work.

Feel free to contact us at [email protected] to discuss how we can help!

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