AgencySacks

AgencySacks AgencySacks is a strategy and creative boutique helping premium and luxury businesses to elevate their brand image.

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Getting ready for a big pitch, bring in the big guns. 🐾🖤#furryfriend #cutestcoworker #elevated #ASNY #LifeatAS #AgencySa...
09/18/2019

Getting ready for a big pitch, bring in the big guns. 🐾🖤

#furryfriend #cutestcoworker #elevated #ASNY #LifeatAS #AgencySacks #LifeatAS #agencylife #officevibes

“Portraits of Peninsula” is a collection of photographs that form the basis of The Peninsula Hotels’ international adver...
09/11/2019

“Portraits of Peninsula” is a collection of photographs that form the basis of The Peninsula Hotels’ international advertising campaign by the renowned photographer Ms. Annie Leibovitz. Through the medium of photography, our aim was to bring to life to The Peninsula Hotels’ culture and style of hospitality where the personal connection between staff and guests is paramount.

After years of working with Architectural Digest shooter and friend, Scott Frances on behalf of our clients, we now have...
09/04/2019

After years of working with Architectural Digest shooter and friend, Scott Frances on behalf of our clients, we now have the privilege of having Scott turn his refined eye toward AgencySacks and our new offices. He did a fantastic job, wouldn't you agree?

From the archvies: It's difficult to capture the vibe, soul, and personality of a property in a single photograph. In ou...
08/28/2019

From the archvies: It's difficult to capture the vibe, soul, and personality of a property in a single photograph. In our "Originals" campaign for Rosewood, we commissioned fine artists to get to the essence.

Wherever you are in the world, enjoying a drink with someone has long been a sign of hospitality. So we asked the expert...
08/19/2019

Wherever you are in the world, enjoying a drink with someone has long been a sign of hospitality. So we asked the experts at Rosewood Hotels & Resorts around the world to create a drink to evoke that — their recipes can be found here, in "The Little Blue Book of Cocktails".

Photos from AgencySacks's post
08/16/2019

Photos from AgencySacks's post

Stark was perceived by a new generation of designers as, perhaps, a bit stuffy. We were charged with modernizing the bra...
08/12/2019

Stark was perceived by a new generation of designers as, perhaps, a bit stuffy. We were charged with modernizing the brandmark while preserving
its classic brand image. Additionally, Stark had recently expanded to include other lines of business. We defined a brand architecture and color coded the new divisions beneath the logo. As a link to its past, and to add some “artistry” to the mark, we re-envisioned the snowflake rendering that had always
been part of their branding. Swipe to see before and after logos.

The Ritz-Carlton Central Park gave us the opportunity to brand their newest gastro lounge. The idea behind the Contour n...
08/07/2019

The Ritz-Carlton Central Park gave us the opportunity to brand their newest gastro lounge. The idea behind the Contour name and logo came from the interior designer's Matisse-inspired lines that adorn the bar ceiling. The famous artist was also the inspiration of the logo's style for the logo - a wine glass and a tree for the gastro lounge's location on Central Park.

Our brand refresh for The Leading Hotels of the World included a new logo and a new logo and a monogram. After establish...
07/31/2019

Our brand refresh for The Leading Hotels of the World included a new logo and a new logo and a monogram. After establishing this new style for the first time back in 2010, we launched an advertising campaign that gave The Leading Hotels their timeless look you still see today.

07/24/2019

In an increasingly competitive market, HEI Hotels and Resorts needed a way to capture its unique value proposition while infusing modernity into the well-established brand. We helped articulate their singular brand promise, educate the professional audience about their original point of view, and develop a distinctive visual identity that we brought to life in a credentials presentation and homepage design.

As an 84-year-old brand representing over 400 of the world’s best independent luxury hotels, Leading’s vintage 1970’s lo...
07/19/2019

As an 84-year-old brand representing over 400 of the world’s best independent luxury hotels, Leading’s vintage 1970’s logo (swipe left) no longer represented the classic, service driven, extraordinary experiences that their member hotels offered. Our logo redesign – part of an overall rebranding effort – pushed back and looked forward at the same time. We knew from research that, for the affluent, heritage, provenance, and authenticity are just as important as modernity. We created a monogram, added Est. 1928, and created a custom font, which is classically designed but modern in its style.

'Alohilani Resort shares the same privileged location as the last Hawaiian monarch's beachside home Ke'alohilani, meanin...
07/17/2019

'Alohilani Resort shares the same privileged location as the last Hawaiian monarch's beachside home Ke'alohilani, meaning the royal brightness. The logo's icon is a sun or sundail inspired by the translation of the hotel's new name 'Alohilani, meaning "heavenly light."

We took a nautical design direction to reposition this Wall Street business hotel into a fashionable NYC waterfront oasi...
07/15/2019

We took a nautical design direction to reposition this Wall Street business hotel into a fashionable NYC waterfront oasis. The Wagner at the Battery's W icon is reflective of a sailors knot, but some people think it's a boat anchor. Which do one do you see?

It’s well known that we work with clients who want to reach an affluent audience. But we couldn’t refuse the invitation ...
07/10/2019

It’s well known that we work with clients who want to reach an affluent audience. But we couldn’t refuse the invitation when the Tata Group asked if we could help promote a newly-created water loaded with micronutrients meant to counteract malnourishment among a far-from-affluent audience. We created three different campaigns and bottle labels. Visit our AgencySacks.com to see them all.

BIG TIME NEW YORK. We delivered exciting collateral pieces, with poppy one-liners, bold colors, and dynamic type treatme...
07/04/2019

BIG TIME NEW YORK. We delivered exciting collateral pieces, with poppy one-liners, bold colors, and dynamic type treatments. We worked with photographer Scott Frances to capture the beautifully remodeled Affinia Gardens to make sure our work looked its best.

Room photos by @scottfrancesphoto
@affiniahotels #ASclientwork #AgencySacks #livelarge #brandidentitydesign #design #besthotels #newyork #nyc #newyorkcity #instatraveller #livetotravel #newyorkhotel

LIVE LARGE IN NYC. Affinia Hotels was looking for a refreshed brand identity that evoked the energy of New York City. We...
06/26/2019

LIVE LARGE IN NYC. Affinia Hotels was looking for a refreshed brand identity that evoked the energy of New York City. We accomplished this by pushing their best asset, apartment-sized suites, and created the "Live Large" campaign.

@affiniahotels #ASclientwork #AgencySacks #livelarge #brandidentitydesign #design #besthotels #newyork #nyc #newyorkcity #instatraveller #livetotravel #newyorknewyork #newyorkhotel

PASSIONATELY INSPIRE EVERY MOMENT. From umbrellas to laundry bags, we designed room trinkets to cater an artful experien...
06/20/2019

PASSIONATELY INSPIRE EVERY MOMENT. From umbrellas to laundry bags, we designed room trinkets to cater an artful experience at The James Hotel. Playful splashes of color and artistic brushes make for a memorable and relaxing stay - especially on a rainy day.

@jameshotels #ASclientwork #AgencySacks #luxuryhotels #luxury #hotel #besthotels #hotelsoftheworld #luxuryescapes #luxuryhotelsworld #luxurytraveller #traveldeeper #nyc #newyorkcity #newyork #newyorkhotel

BE YOUR OWN HERO. To stand out from the crowd you need to focus on with what makes you unique. With that said, we positi...
06/12/2019

BE YOUR OWN HERO. To stand out from the crowd you need to focus on with what makes you unique. With that said, we positioned The James Hotel as a brand focused on enlightenment, mindfulness, and wellness. Because The James Hotel is modern luxury with soul who provides guests a stimulating, sophisticated stay with a creative mind and a social spirit.

@jameshotels #ASclientwork #AgencySacks #newyorkhotel #adcampaign #design #ownyourjourney #dreamer #bealive #beyourownhero #liveyourdreams #goforyourdreams #ambitionquotes

AgencySacks was the creative and strategic force behind the creation of the Premium Outlets brand. We were part of growi...
05/22/2019

AgencySacks was the creative and strategic force behind the creation of the Premium Outlets brand. We were part of growing the business from 9 locations to over 70 over 20 years. Our creative not only changed the brand itself but the image of outlet shopping across the globe as a whole. Photography by Dean Isidro

@dean.isidro @premiumoutlets

BRING HOME A NEW HOME. Stark came to AgencySacks to help elevate their brand. We delivered a brand book full of new idea...
05/15/2019

BRING HOME A NEW HOME. Stark came to AgencySacks to help elevate their brand. We delivered a brand book full of new ideas, a new logo, and brand typefaces that helped to develop brand standards that are still used at Stark today.

@starkcarpet #starkcarpet #ASclientwork #AgencySacks

UPPER EAST SIDE STORIES. The Surrey challenged us with giving new life to images that had been in full rotation for seve...
05/08/2019

UPPER EAST SIDE STORIES. The Surrey challenged us with giving new life to images that had been in full rotation for several years. With the goal of defying typical hotel conventions while enhancing a bit of edge already inherent in the brand’s DNA, we used bold design, typography and irreverent copy to enliven the work with more storytelling and confidence. @TheSurreyHotel

As a catalyst for New York’s New Downtown Brookfield Place helped revitalize the area. But unlike Midtown shopping and d...
05/01/2019

As a catalyst for New York’s New Downtown Brookfield Place helped revitalize the area. But unlike Midtown shopping and dining which draws countless tourists, we determined Brookfield Place would thrive only if it truly became part of the local community. We designated Brookfield Place as “Our Place” in a lively campaign that encouraged neighbors to make it their go-to spot after work and on weekends.

In November 2008 the historic Taj Mahal Palace Hotel in Mumbai was devastated by a terrorist siege. Following an extensi...
04/25/2019

In November 2008 the historic Taj Mahal Palace Hotel in Mumbai was devastated by a terrorist siege. Following an extensive renovation, we were asked to reintroduce “The Taj” to the world. We created “Taj Forever,” a nod to its century-long past as well as to its proud and determined future. That single phrase, “Taj Forever,” became a rallying cry that inspired staff and gave guests certainty and conviction once again. Photography by Daniela Federici.

Charms have become more than just jewelry. They serve as keepsakes to chronicle defining moments and reflect personal st...
04/17/2019

Charms have become more than just jewelry. They serve as keepsakes to chronicle defining moments and reflect personal style, the very focus for our Monica Rich Kosann campaign.⁣

Our 'Stories' campaign for Sea Island captured all different aspects of life at the resort. Telling the Sea Island story...
04/04/2019

Our 'Stories' campaign for Sea Island captured all different aspects of life at the resort. Telling the Sea Island story that families have cherished for generations. For 80 years, Sea Island has played host with a most distinctive style and heartfelt hospitality. A bagpiper plays in the finest "Scotland meets Georgia" tradition. 😉
Photography by @melanieacevedophoto

The Knickerbocker Hotel is a grand Beaux-Arts style masterpiece first opened in 1906. Our charge following an extensive ...
03/22/2019

The Knickerbocker Hotel is a grand Beaux-Arts style masterpiece first opened in 1906. Our charge following an extensive renovation was nothing short of brand re-invention. Befitting the home of the martini, our “Classic New York with a twist” brand positioning defined the approach that set The Knick on a new path.

03/19/2019

Wüsthof showing off their knives at the 2019 International Home + Housewares Show in Chicago. We are thrilled to have been able to collaborate with so many talented people to make this booth design possible. Wüsthof took home the IHA Global Innovation Award (gia) for Best Booth Design in the Large Booth, Dine + Décor category!
Booth 📷 by: SmugMug
Blood Orange 📷: @jonathonkambourisstudio

"You came to escape, to lose yourself, and you have..." In marketing to the affluent, we’re still big believers in copy ...
03/13/2019

"You came to escape, to lose yourself, and you have..." In marketing to the affluent, we’re still big believers in copy and know that our consumers appreciate a story well-told. Belmond gave us license to articulate a traveler's soulful philosophy in our CAPTURES campaign, photographed by Alistair Taylor-Young.

03/07/2019

In late 2016 a group of architects, builders, designers, sustainability experts, and strategy professionals gathered on a Monterey property and developed a cultural vision. Conceptualizing a revolutionary community that acts appropriately towards nature that will guide us to reconnect with ourselves, with our families and true friends, and with a larger sense of what life is really all about.

We partnered with the visionary Michael Shvo back in 2007 collaborating on the Gramercy Starck Condominium. We invited p...
03/01/2019

We partnered with the visionary Michael Shvo back in 2007 collaborating on the Gramercy Starck Condominium. We invited purchasers to live in the world of acclaimed designer Philippe Starck.

02/25/2019

Pioneers in Multi-Factor investing, Gerstein Fisher financial advisors oversee billions in managed assets. Looking to update their brand identity and attract new investors, we drew inspiration from Swiss design, a style that conveys powerful symbolism, cleanliness, and objectivity.

02/12/2019

FAMOUSLY ICONIC. FAMOUSLY FONTAINEBLEAU. The Fontainebleau Hotel is a Miami classic and home to celebrities since its opening in 1954. To resonate with today’s guests, we refreshed the iconic hotel’s brand image with a new photo shoot highlighting lifestyle, cuisine, and nightlife while showcasing its signature architectural features. ⠀

Photographer: @andersovergaardphotography⠀
@fontainebleau⠀
#fontainebleau #miamibeach #highfashion #luxuryhotel #hoteliers #luxury #hotelandresorts #resortliving #ASclientwork #AgencySacks #advertisingagency #adcampaign

Guess what? Our newsletter just launched. If you’re not on our ELEVATED mailing list, go to AgencySacks.com to join and ...
02/07/2019

Guess what? Our newsletter just launched. If you’re not on our ELEVATED mailing list, go to AgencySacks.com to join and receive monthly updates and insights from the team at #Agencysacks.

#elevated #newsletter

Rebranding isn't just about designing a new business card, it's about elevating brand image. The creation and maintenanc...
01/31/2019

Rebranding isn't just about designing a new business card, it's about elevating brand image. The creation and maintenance of a logo is only the first step in building the foundation for a strong brand identity.

@douglaselliman #ASclientwork #AgencySacks #brandidentitydesign #branding

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345 Seventh Avenue
New York, NY
10001

Opening Hours

Monday 09:30 - 17:30
Tuesday 09:30 - 17:30
Wednesday 09:30 - 17:30
Thursday 09:30 - 17:30
Friday 09:30 - 17:30

Telephone

(212) 826-4004

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