Brand Acumen

Brand Acumen Brand Acumen is a change leading creative brand naming agency based in NYC. From the craftsmen that coined the iconic names XBOX™, Escalade™, and Viagra™, we bring you branding – redefined.
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Our brand choreographers and thought mixologists deploy cutting-edge methodologies that inspire. We are the authors of the universal brand manifesto. We are instigators. We are Brand Acumen.

Mission: At Brand Acumen, name creation is our form of artistic expression. Inspired by experimental literature and musical composition, we infuse a culture of innovation and creative inquiry into our process. We seek to redefine the fundamentals of using art and language as a guide to develop profound brand identities. From the craftsmen that coined the iconic brand names Xbox, Escalade and Viagra we bring you branding - redefined. Our brand choreographers and thought mixologists deploy cutting-edge methodologies that inspire. We are the authors of the universal brand manifesto. We are instigators.

Our Brand Name Creation Brand Acumen
12/29/2015

Our Brand Name Creation Brand Acumen

For Herman Miller.  Aeron.
12/28/2015

For Herman Miller. Aeron.

For Bulgari.
12/28/2015

For Bulgari.

Beer & Spirit Innovation Trends in 2016
12/28/2015

Beer & Spirit Innovation Trends in 2016

One Client.  Four Iconic Names Developed. $1,000,000,000,000 in sales. Brand Acumen.
12/28/2015

One Client. Four Iconic Names Developed. $1,000,000,000,000 in sales. Brand Acumen.

Vergency. Our latest corporate identity name and logo design. #BrandAcumen
12/28/2015

Vergency. Our latest corporate identity name and logo design. #BrandAcumen

Brand Acumen
12/28/2015

Brand Acumen

Brand Acumen's cover photo
12/28/2015

Brand Acumen's cover photo

Timeline Photos
12/28/2015

Timeline Photos

Timeline Photos
12/28/2015

Timeline Photos

Timeline Photos
12/28/2015

Timeline Photos

Timeline Photos
08/18/2015

Timeline Photos

Timeline Photos
06/29/2014

Timeline Photos

Timeline Photos
06/29/2014

Timeline Photos

03/03/2014

"To improve is to change; to be perfect is to change often."
- Winston Churchill

We are constantly evolving. #StayTuned

02/18/2014

We just hit 300 likes!!!!!! Thanks everyone!

01/27/2014

We're handing out imaginary prizes to the next 20 people who like our page! You don't want to miss it! #prizes #giveaways #whateveryoudlike

Poor Samsung... Such a great product up against an even greater branding powerhouse. All we can do is wish them the best...
01/27/2014
Samsung profit growth slows as new iPhones take away sales

Poor Samsung... Such a great product up against an even greater branding powerhouse. All we can do is wish them the best of luck!
http://www.dallasnews.com/business/technology/headlines/20140124-samsung-profit-growth-slows-as-new-iphones-take-away-sales.ece

Asia’s biggest technology company is facing a squeeze on profit margins as new iPhones and cheaper devices made by Lenovo Group Ltd. and Huawei Technologies Co. crimp growth of Samsung’s Galaxy devices.

01/15/2014

Reaching Your Full Creative Potential: Automatic or Free writing is based on a presumption that, while everybody has something to say and the ability to say it, the mental wellspring may be blocked by apathy, self-criticism, resentment, anxiety about deadlines, fear of failure or censure, or other forms of resistance. The accepted rules of free-writing enable a writer to build up enough momentum to blast past blocks into uninhibited flow. #creative #inspiration #gainingmomentum #howtogettothegoodstuff

#Selfies...can't live with them, can't live without them. The pope, the president, maybe even your grandmother -- everyo...
01/13/2014
Why You Just Can't Help But Selfie

#Selfies...can't live with them, can't live without them. The pope, the president, maybe even your grandmother -- everyone's taking one. Have you ever wondered why you can't resist the urge to turn the camera on yourself? The pros and cons of a society that loves "selfies" --> http://www.huffingtonpost.com/2013/12/16/science-of-the-selfie_n_4435308.html

We do it from the mundane comfort of our bedrooms and offices and to commemorate special occasions, like a beach vacation or the high school prom. It has its own spot in the dictionary, right next to "selfhood" and "selfish."

01/13/2014

"The only time success occurs before work is in the dictionary." via Cameron Cashmore #HappyMonday #motivation

This fun dialect test just touches on some of the finer nuances of naming. Mainly, how many ways will it be pronounced?
01/03/2014
How Y’all, Youse and You Guys Talk

This fun dialect test just touches on some of the finer nuances of naming. Mainly, how many ways will it be pronounced?

What does the way you speak say about where you’re from? Answer the questions to see your personal dialect map.

01/02/2014

We hope all of our followers had a happy and safe New Year!

Our goal is to have 300 "Likes" by the end of the year, help us make it happen! Anyone with a brand, and that is everyon...
12/16/2013

Our goal is to have 300 "Likes" by the end of the year, help us make it happen! Anyone with a brand, and that is everyone, should "Like" our page for branding insight. "You are your own brand".

Brand Acumen: Summed Up
11/11/2013

Brand Acumen: Summed Up

Strategic Naming Discovery Internship (Manhattan)Brand Strategy | NY, NY We are Brand Acumen, a global branding firm and...
10/28/2013
Havas Worldwide is one of the largest integrated marketing communications agencies.

Strategic Naming Discovery Internship (Manhattan)
Brand Strategy | NY, NY

We are Brand Acumen, a global branding firm and a part of Havas Worldwide. We have immediate openings for three interns in our Chelsea Market offices.

About us: Our vision is to make a difference - creating individuality for each brand through our competitive insight and deep industry experience. We understand the fundamentals and dynamics of the luxury industry in high value global markets which enables our clients to acquire and maintain that vital competitive edge as a luxury brand, building a value that is not easily eroded by its competitors.

As an intern: You will be responsible for understanding client situations, gathering and synthesizing information (e.g., industry, company, competition) and making preliminary recommendations to your case team and day-to-day clients. You will apply strategic, analytical and creative thinking to solve challenging brand issues for clients on a daily basis. You will learn the nuances and complexities of naming for global brands, particularly at the corporate level, and will understand how to navigate to a solution. You will contribute substantially to case delivery in terms of strategic thinking, content development and project management.
This is an opportunity to join a talented and passionate group in developing and building some of the world's leading brands. The team-oriented environment allows for exposure to senior partners across the business and the scope to be involved in key decision-making.

Key attributes of a Strategic Naming Interns include:
• Outstanding communications, writing and interpersonal skills
• A passion for problem solving, creative expression and improving the way companies relate to customers
• An analytical and rigorous approach to finding solutions and a flexibility in applying them
• A willingness to push your thinking, attack issues from multiple angles and stretch yourself to provide outstanding brand ideas to clients
• An appetite for learning and wrestling with challenging topics across a diverse range of clients/ industries
• Demonstrated ability to work across multiple clients at the same time
• Expertise in linguistics, creative writing or a foreign language a plus

AVAILABLE IMMEDIATELY

Email resumes to: [email protected]

Havas: http://www.havasworldwide.com/
Our CEO, Bill Smith: http://www.linkedin.com/in/billjsmith

Us: http://brandacumenstudios.com/

Havas Worldwide, formerly known as Euro RSCG Worldwide, is one of the largest integrated marketing communications agencies.

Address

19 Leonard St
New York, NY
10013

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