IridiumGroup

IridiumGroup IridiumGroup is a branding agency delivering strategic planning, messaging, brand development, and integrated creative solutions. www.iridiumgroup.com
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Operating as usual

That Human Capital (Creative) ThingMy career could be summarized as a comfortable, or at times, uncomfortable pairing of...
08/25/2016
That Human Capital (Creative) Thing

That Human Capital (Creative) Thing

My career could be summarized as a comfortable, or at times, uncomfortable pairing of art and commerce. I tried relentlessly to empower myself and arm any creative professional working on my team with information about the customer.

READ MORE: https://www.linkedin.com/pulse/human-capital-creative-thing-dwayne-flinchum?trk=prof-post

My career could be summarized as a comfortable, or at times, uncomfortable pairing of art and commerce. I tried relentlessly to empower myself and arm any creative professional working on my team with

Quick-Strike Conceptual Website DesignI continue to share case studies for clients and prospects that have asked for our...
05/09/2016

Quick-Strike Conceptual Website Design

I continue to share case studies for clients and prospects that have asked for our preliminary thinking. I’m actually a big fan of these 30-day initiatives, since they allow our team an opportunity to present our best ideas and since they afford the client a simple, easy level of engagement — and a presentation of “what if” creativity and strategic design. The example shown here is for Beazley, a company working in the business insurance industry. Read more: http://iridiumgroup.com/quick-strike-conceptual-website-design/

Video is the future.All of our recent web redesign projects have included big, bold brand statements made via video — an...
04/27/2016
IridiumGroup

Video is the future.

All of our recent web redesign projects have included big, bold brand statements made via video — and not the tired corporate video that has been the staple of communications departments or shareholder relations programs.

Read More: http://iridiumgroup.com/power-of-video/

The Making of an IdentityNone of us are a finished product. Most of the time, I’m still figuring out who I really am at ...
04/13/2016
IridiumGroup | The Making of an Identity

The Making of an Identity

None of us are a finished product. Most of the time, I’m still figuring out who I really am at the heart of the matter — what I stand for, what I’m best at, to what and to whom I am best suited, and what means the most to me. This business of self-knowing isn’t easy. It isn’t for the timid or faint of heart, which is why my job can be such a challenge.

I’m in the business of helping whole organizations understand these things. Brand identity is never a façade. Rather, the brand image of an organization strikes at the heart of everything that matters. On a collective scale, it looks deeply into the DNA or spirit of a group of people, their values, their beliefs, what matters most to them. For me, in my line of work, this often comes down to what feels right.

Read More: http://iridiumgroup.com/the-making-of-an-identity/

None of us are a finished product. Most of the time, I’m still figuring out who I really am at the heart of the matter — what I stand for, what I’m best at, to what and to whom I am best suited, and what means the most to me. This business of self-knowing isn’t …

THE MAKING OF AN IDENTITYNone of us are a finished product. Most of the time, I’m still figuring out who I really am at ...
04/13/2016

THE MAKING OF AN IDENTITY

None of us are a finished product. Most of the time, I’m still figuring out who I really am at the heart of the matter — what I stand for, what I’m best at, to what and to whom I am best suited, and what means the most to me. This business of self-knowing isn’t easy. It isn’t for the timid or faint of heart, which is why my job can be such a challenge.

I’m in the business of helping whole organizations understand these things. Brand identity is never a façade. Rather, the brand image of an organization strikes at the heart of everything that matters. On a collective scale, it looks deeply into the DNA or spirit of a group of people, their values, their beliefs, what matters most to them. For me, in my line of work, this often comes down to what feels right.

Read More: http://iridiumgroup.com/the-making-of-an-identity/

Branding whitepaper available from IridiumGroup! A composite of the series of posts offered over the last few weeks, thi...
09/28/2015

Branding whitepaper available from IridiumGroup! A composite of the series of posts offered over the last few weeks, this best-practices document shares general guidelines for marketers and communications professionals who are tasked with developing RFP's to send to their outsourced partners and prospects. Contact us through Facebook or send an email to [email protected] to receive a free copy.

3-D’s of Comprehensive Branding: Part III – Deployment.With the completion of Part I (Discovery) and Part II (Developmen...
09/16/2015

3-D’s of Comprehensive Branding: Part III – Deployment.
With the completion of Part I (Discovery) and Part II (Development) of this comprehensive branding process, the opportunities for the brand have been well researched, defined, explored and developed, and further vetted prior to any formal launch. It is in everyone’s interest that the decisions regarding the brand identity are ultimately defensible, strategically sound, and as well executed as possible. Read more: http://iridiumgroup.com/3-ds-of-comprehensive-branding-part-iii-deployment/

3-D’s of Comprehensive Branding Part II(b): DevelopmentThe Part II(b) work component follows through on further design a...
09/10/2015

3-D’s of Comprehensive Branding Part II(b): Development
The Part II(b) work component follows through on further design and creation of brand assets and builds on the strategic planning and messaging work completed in Part II(a). This design step is one that defined IridiumGroup since about 2000, when we embarked on a long series of branding projects, and marks our core competency in the comprehensive area of developing and managing global brands. Like all other phases of work in this branding Blog series, each description warrants the thoughtful custom approach that is informed by the main deliverable in Part I, the Brand Health Report. Read more:
http://iridiumgroup.com/resources/

09/10/2015
iridiumgroup.com

3-D’s of Comprehensive Branding Part II(b): Development.
The Part II(b) work component follows through on further design and creation of brand assets and builds on the strategic planning and messaging work completed in Part II(a). Like all other phases of work in this branding Blog series, each description warrants the thoughtful custom approach that is informed by the main deliverable in Part I, the Brand Health Report. Read more:
http://iridiumgroup.com/resources/

3-D’s of Comprehensive Branding: Part II(a) - Development. The research and analytical components of the Discovery provi...
09/01/2015
3-D’s of Comprehensive Branding: Part II(a) - Development

3-D’s of Comprehensive Branding: Part II(a) - Development.
The research and analytical components of the Discovery provide a solid foundation for the more proactive steps taken in Part II: Development. Each step of this phase of work is intended to enact the research and build the tangible assets of the brand. The process is informed and guided strategically by the thorough, if not exhaustive, Discovery phase. It includes development of an overarching value proposition of the organization — one which grows out of the enterprise strategic plan — as well as key messages focused on all defined sectors, audiences, needs, and desired outcomes. It also includes an audit of all communications and marketing assets to determine which are most effective and in some cases, which can be eliminated to open the door to new tactical products or events, or even cost reduction. As with most things, it begins with the creation of a roadmap. Read more:

https://www.linkedin.com/pulse/3-ds-comprehensive-branding-part-iia-development-dwayne-flinchum?published=u

The research and analytical components of the Discovery provide a solid foundation for the more proactive steps taken in Part II: Development. Each step of this phase of work is intended to enact the research and build the tangible assets of the brand. The process is informed and guided strategicall…

08/21/2015

3-D’s of Branding: Part I - Discovery

The work plan for any type of initiative depends on the desired outcome — the tactical deliverables — and that calls for a custom approach to the work. Website redesigns are unique to digital campaigns, which are planned differently from print products or other marketing and communications engagements.

One thing is consistent, however: The Discovery.

Read more: http://iridiumgroup.com/3-ds-of-comprehensive-branding-part-i-discovery/

3-D's of Branding: Making a Standard RFP
08/20/2015

3-D's of Branding: Making a Standard RFP

Standardized RFP’s: The 3-D’sWe receive lots of RFP’s. In fact, we’re on track this year to meet an enviable benchmark t...
08/10/2015

Standardized RFP’s: The 3-D’s

We receive lots of RFP’s. In fact, we’re on track this year to meet an enviable benchmark that would represent a new annual record for number of requests received. These requests come in all shapes and sizes, as one might expect, and reflect organizations of every ilk. There are no standards in the industry for preparing a uniform RFP; in fact, many requests come with only a one-page strategic brief, or not even that. Read more: http://iridiumgroup.com/standardized-rfps-the-3-ds/

Innovation Driving a Sea Change: Communications in Private Philanthropy
07/28/2015
Innovation Driving a Sea Change: Communications in Private Philanthropy

Innovation Driving a Sea Change: Communications in Private Philanthropy

Progress reports. Annual reports. Grantee communications. Media relations.The world of private, nonprofit branding is a unique area of strategic communications with its own distinct set of needs and marketing language. In fact, the word “marketing” is not always considered a relevant term in meeting…

IridiumGroup's cover photo
07/07/2015

IridiumGroup's cover photo

The Power of Event Marketing
06/08/2015
The Power of Event Marketing

The Power of Event Marketing

It’s difficult to conduct a marketing meeting these days without the discussion turning to integrated, 360-degree programs. Optimizing all products and tools deployed across multiple channels is clearly the delicate, complex balance that we seek, but in our offices lately, we’ve been noticing and di…

It’s difficult to conduct a marketing meeting these days without the discussion turning to integrated, 360-degree progra...
06/08/2015

It’s difficult to conduct a marketing meeting these days without the discussion turning to integrated, 360-degree programs. Optimizing all products and tools deployed across multiple channels is clearly the delicate, complex balance that we seek, but in our offices lately, we’ve been noticing and discussing the distinctive power of events.

With so much attention turned to digital — almost blindly so, it would appear at times — an annual conference presents us all with the opportunity that the Internet will never afford, no matter how many technological advances are made: The power of meeting face-to-face. It's perhaps the most important opportunity and lone outlier of all available touchpoints that can present the ability for customers to truly experience and connect to a brand.

IridiumGroup has designed, produced and installed dozens of exhibits and displays for our clients. We’ve created powerful animation to launch annual meetings for global organizations catering to members, institutional investors, shareholders, and trustees. We have designed branded conference visual identities and event marketing campaigns that are aimed at maximizing attendance and generating user engagement.

Shown here are design options for an exhibit for an International Math Conference held last year in Seoul, Korea, and sponsored by the Simons Foundation.

It’s difficult to conduct a marketing meeting these days without the discussion turning to integrated, 360-degree programs. Optimizing all products and tools deployed across multiple channels is clearly the delicate, complex balance that we seek, but in our offices lately, we’ve been noticing and discussing the distinctive power of events.

With so much attention turned to digital — almost blindly so, it would appear at times — an annual conference presents us all with the opportunity that the Internet will never afford, no matter how many technological advances are made: The power of meeting face-to-face. It's perhaps the most important opportunity and lone outlier of all available touchpoints that can present the ability for customers to truly experience and connect to a brand.

IridiumGroup has designed, produced and installed dozens of exhibits and displays for our clients. We’ve created powerful animation to launch annual meetings for global organizations catering to members, institutional investors, shareholders, and trustees. We have designed branded conference visual identities and event marketing campaigns that are aimed at maximizing attendance and generating user engagement.

Shown here are design options for an exhibit for an International Math Conference held last year in Seoul, Korea, and sponsored by the Simons Foundation.

New Winter Edition of Independent Thinking for Evercore Wealth Ma
02/25/2015

New Winter Edition of Independent Thinking for Evercore Wealth Ma

Successful Burford Capital website, new CMS, responsive design.
02/19/2015

Successful Burford Capital website, new CMS, responsive design.

Responsive design of the new Burford Capital website.
02/13/2015

Responsive design of the new Burford Capital website.

A new client website and thought leadership journal for a wealth management firm!
10/26/2014

A new client website and thought leadership journal for a wealth management firm!

Check out this exciting new blog post: Branding Americahttp://www.dwayneflinchum.com/2014/05/01/branding-america/
05/01/2014
Branding America

Check out this exciting new blog post: Branding America

http://www.dwayneflinchum.com/2014/05/01/branding-america/

What are the opportunities to correct global perceptions of the U.S.? Also, what can we build on, as we aim to package brands for products created in the U.S.? One can easily imagine a consortium of leading advertising, branding, and marketing companies playing a role to define and solve the problem…

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General information

IridiumGroup is a strategic creative agency that develops brand identities, visual systems, marketing and communications tools. Our team has delivered image-defining initiatives for large, global clients and small organizations alike. Not only do we develop visual identity systems; we also implement existing brands by applying established visual standards to all types of client needs. We are adept at developing websites and all kinds of interactive initiatives, animation, branded environments, and all forms of print literature.

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