We are a team of strategists driven by creative potential and designers inspired by human insights. We focus on insight, innovation, design & advertising.
A Message from Julia Beardwood: I started this company in December 2004 because I thought there was a better way to work with clients to build their businesses. A way that’s all about getting the right strategic and creative people involved at the right time to get outstanding results. A way that leverages the power of an emotional connection as a constant thread through brand communications. A true partnership with clients who want their brands to stand out. Self-interestedly, I also wanted to create a better place to work. An action-oriented place that focuses on developing the best possible work for clients without bureaucracy or internal divisions. A place where people have grand aspirations and boundless energy for what we can achieve. A fun place to work! Having started out as a bunch of freelancers meeting in Starbucks, I am proud to have been joined by a talented team of strategists and designers in a lovely loft space in Soho. We continue to partner with a large group of freelance specialists — over 30 of them last year - who have worked in leading corporations, ad agencies and design firms, but have chosen the freedom of working outside them. Our logo symbolizes an owl as a sign of the "uncommon wisdom" we aim to bring to our clients. We consider ourselves very lucky to have already had the chance to work with leading companies such as Coca-Cola, Limited Brands, Sperry Top-Sider and Colgate-Palmolive, as well as entrepreneurs CBGB and Carol’s Daughter, and non-profits like the American Museum of Natural History. Our work has been featured in stories by Vogue, O magazine, Women's Wear Daily, Trendhunter and Print magazine's Design Annual "Best of New York City." Our growth over the past nine years and diversity of challenges that clients bring us suggest we’re doing something right. That said, we’re always looking out for interesting opportunities, so if you’d like to talk, please get in touch.
Thank you to The Dieline for featuring our Wise Apple Cider!
Similarly to how Honour Essentials turns busted coffee beans into personal care products, Wise Apple turns ugly apples into hard cider. This glass bottle features an hour wearing a monocle with the brand new directly below. To promote its dedication to sustainability, the cork is engraved
Have you spotted these newly redesigned pouches at the store?
Here's a peek into how we helped Happy Family unify and become more visible at shelf!
In 2006, Shazi Visram founded the Happy Family group with the launch of Happy Baby, a company focused on providing parents with healthy, organic baby food for their children.
Our Sarah Williams on the power of diverse perspectives. http://ow.ly/R39C300973U
Our industry is at risk. Not just from management consultancies and procurement departments and in-house creative departments and...
Our Managing Partner, Ryan Lynch, offers 3 strategies on how to keep your brand relevant in an ever-changing landscape.
Beardwood & Co. managing partner offers three strategies for success. From Campaign US
Inventor and entrepreneur, Joy Mangano, is known for creating ingenious products that simply everyday challenges. As HSN's most successful star, Joy Mangano is beloved by millions of fans who have come to depend on her innovative products that make a real difference in their lives.
We worked closely with Joy, HSN, 2CV, and BrandtBrands to develop a positioning strategy and brand identity that captured Joy's passion for innovation. Our work was cut out for us... bring that "joy" to the world.
The new logo elevates "Joy" to the forefront, emphasizing the smart and stylish nature of the brand. The flourished ligature between the J and O is a nod to the hand of the inventor and Joy's creative inspiration. Purple is the backdrop, supported by rich jewel tones that infuse elegance and warmth into household items that other brands treat coldly. http://ow.ly/WNRFI
Earlier this week, Joy Mangano returned to shopping channel HSN and sold roughly 250,000 redesigned Miracle Mops in just a few hours. That kind of...
A new blog post is up! #thehoot #starwars #theforceawakens #disney #lucasfilm #branding #brands http://ow.ly/Vha5P
Star Wars: The Brands Awaken by derek • November 24 Does it seem like you've as many R2-D2s as Christmas trees in the build up to this holiday...
Thank you to The Dieline for this piece about our Pumpkin Spiced Ale! http://ow.ly/V4m1R
Just in time for Thanksgiving, the team at Beardwood&Co has brewed up a small batch of Pumpkin Spiced Ale. Designers in the studio created unique...
Stressed out by your commute? NYC buses used to be promoted as a "relaxing" alternative to driving in the city. Do you agree today? Check out this and other vintage NYC transit ad and PSAs. #TBT #MTA http://ow.ly/STV8t
Tips for briefing agencies from our Creative Partner, Sarah Williams in AdAge!
Agencies and clients need to work together to develop a visual creative brief, writes Sarah Williams. Here are some tips.
new beardwood blog post alert! courtney on design inspiration and music videos.
Audiovisual Bliss by courtney • July 30 One of my favorite forms of creative inspiration are music videos. Not only are they a great way to be introduced to a new musician, but the amount of love and creativity that goes into special effects or graphics in order to align to the audio can be magic. I…
Congratulations to our friends at Edgewell Personal Care on the launch of their company on the New York Stock Exchange!
Take a look at their new Beardwood-designed identity and website at http://edgewell.com.
Edgewell Personal Care Homepage
very cool - if not slightly unsettling - look at our brains and brands in this infographic.
happy father's day, dads! here's to your "modern makeover"!
Stock photography is everywhere, and a lot of it reinforces traditional gender roles. But Getty Images partnered with Sheryl Sandberg's LeanIn.org last year to change that by creating a collection of 2,500 images showing women in more empowering ways.
check out the hoot! our latest blog post about Andrew's recent adventures - our team prefers to take #theroadlesstravelled !
#curiosity #bravery #outsideisfree #cyclingadventure
Andrew’s Adirondack Bike-Packing Trip by andrew • June 12 I had never been to the Adirondacks. I guess that's as good of reason as any to go on a 9 day vacation there. I always get bored 3 days into a vacation so I needed something to fill my time. I love cycling and I love camping. I decided I woul…
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