FIRST Global Brand Experience Agency

FIRST Global Brand Experience Agency We are FIRST, a leading global brand experience agency with hubs in New York, London, Singapore, Dublin, and Los Angeles. We tell stories that connect people to the world’s top brands.

FIRST provides world-class Strategy, Creative & Design, Venue Sourcing, Event Technology, Planning, Production, and Data & Analytics solutions to a wide range of brands, through FIRST Events, FIRST Experiential and FIRST Solutions. Our virtual offerings include Livestreams, Webcasts, Podcasts. Online Meetings & Conferences Video on Demand, and Virtual Communities. The company has more than 400 employees based out of hubs in New York, Los Angeles, London, Dublin and Singapore. FIRST clients include Fortune 500 brands across financial services, aerospace, consumer electronics, technology, medical and healthcare, automotive, media and the non-profit sector. We build and evolves brands through experiences, multimedia, and digital technology solutions. For the past 25 years we have helped our clients achieve their goals by deeply connecting to their businesses, understanding their audiences and challenges, and pushing their brand to new heights. For more information, please visit: www.firstagency.com.

Operating as usual

A lot changed in 2020, and brands are looking to increase audience engagement with #digital, #virtual and #hybrid experi...
04/15/2021

A lot changed in 2020, and brands are looking to increase audience engagement with #digital, #virtual and #hybrid experiences. We’re excited to share with you the first in our FIRST inSIGHT series, where our #Strategy and #Data & #Insights teams combine our own data-driven learnings and experience with wider market research to identify key challenges, behavioral insights, and valuable best practices.

Download your copy here: https://info.firstagency.com/FIRST_inSIGHT.html

#Data #Insights #AudienceEngagement #Brands

A lot changed in 2020, and brands are looking to increase audience engagement with #digital, #virtual and #hybrid experiences. We’re excited to share with you the first in our FIRST inSIGHT series, where our #Strategy and #Data & #Insights teams combine our own data-driven learnings and experience with wider market research to identify key challenges, behavioral insights, and valuable best practices.

Download your copy here: https://info.firstagency.com/FIRST_inSIGHT.html

#Data #Insights #AudienceEngagement #Brands

Our very own Jeff Kalpak, President, Americas, will be speaking at the upcoming #virtual #BusinessOfEvents #Conference o...
03/24/2021

Our very own Jeff Kalpak, President, Americas, will be speaking at the upcoming #virtual #BusinessOfEvents #Conference on April 1st.

For more info about the conference, its speakers and how to tune in, visit the link below!

https://firstagency.com/first-feed/first-president-jeff-kalpak-to-join-business-of-events-conference/

#INSIGHTS #BRANDEXPERIENCES #FIRSTtalks

Our very own Jeff Kalpak, President, Americas, will be speaking at the upcoming #virtual #BusinessOfEvents #Conference on April 1st.

For more info about the conference, its speakers and how to tune in, visit the link below!

https://firstagency.com/first-feed/first-president-jeff-kalpak-to-join-business-of-events-conference/

#INSIGHTS #BRANDEXPERIENCES #FIRSTtalks

See how FIRST brought @univision’s traditionally in-person annual #Upfront to life #virtually for an audience of over 3,...
03/11/2021
Univision Virtual Upfront - FIRST Global Brand Experience Agency

See how FIRST brought @univision’s traditionally in-person annual #Upfront to life #virtually for an audience of over 3,200 simultaneous viewers!

https://firstagency.com/case-studies/univision-virtual-upfront2020/

#DIGITALTECHNOLOGY #BRANDEXPERIENCES

In a year full of uncertainty, the objective was to bring Univision’s traditionally in-person annual Upfront to life virtually. Univision posed the challenge of cutting through the noise of the many brands vying for digital space in what is, even pre- COVID-19, a very crowded arena, to introduce t...

As a female-led business, we at FIRST continue to celebrate and support our women and #ChooseToChallenge ‘business as us...
03/08/2021

As a female-led business, we at FIRST continue to celebrate and support our women and #ChooseToChallenge ‘business as usual’ when it comes to gender bias and inequality.

#internationalwomensday 🖤

As a female-led business, we at FIRST continue to celebrate and support our women and #ChooseToChallenge ‘business as usual’ when it comes to gender bias and inequality.

#internationalwomensday 🖤

Our new website has just launched – we are LIVE! 🚀 Come and check out our new look, updated offering, and the cool exper...
02/24/2021

Our new website has just launched – we are LIVE! 🚀

Come and check out our new look, updated offering, and the cool experiences we’ve been a part of, at www.firstagency.com.

Our new website has just launched – we are LIVE! 🚀

Come and check out our new look, updated offering, and the cool experiences we’ve been a part of, at www.firstagency.com.

Loading… We have some very exciting #updates coming soon! Make sure to turn on post notifications to be the FIRST to see...
02/19/2021

Loading…

We have some very exciting #updates coming soon! Make sure to turn on post notifications to be the FIRST to see!

Loading…

We have some very exciting #updates coming soon! Make sure to turn on post notifications to be the FIRST to see!

The consumption of #content has seen dramatic changes in recent years and the need for futureproofed #creativestrategy i...
02/18/2021

The consumption of #content has seen dramatic changes in recent years and the need for futureproofed #creativestrategy is greater than ever.

Is your brand living up to consumer expectations and wowing your key stakeholders?

We’ve taken a look at some of the best #creative and #strategic applications of #brandmessaging that are getting audiences excited.

Read more via the link below!

https://firstagency.com/2021/02/are-your-brand-experiences-doing-your-content-justice/

The consumption of #content has seen dramatic changes in recent years and the need for futureproofed #creativestrategy is greater than ever.

Is your brand living up to consumer expectations and wowing your key stakeholders?

We’ve taken a look at some of the best #creative and #strategic applications of #brandmessaging that are getting audiences excited.

Read more via the link below!

https://firstagency.com/2021/02/are-your-brand-experiences-doing-your-content-justice/

What brand experiences get your audience excited?We’ve spotlighted our top 5 examples of #strategic, #creative execution...
02/12/2021

What brand experiences get your audience excited?

We’ve spotlighted our top 5 examples of #strategic, #creative executions from the past year as we look ahead to continued innovation in #brandexperiences. Check them out below!

If you’d like to receive our exclusive #insights and creativity-filled Inspiration Station in full, get in touch!

#audienceengagement #virtualevents

https://firstagency.com/2021/02/the-top-5-creative-things-were-seeing-2020roundup/

What brand experiences get your audience excited?

We’ve spotlighted our top 5 examples of #strategic, #creative executions from the past year as we look ahead to continued innovation in #brandexperiences. Check them out below!

If you’d like to receive our exclusive #insights and creativity-filled Inspiration Station in full, get in touch!

#audienceengagement #virtualevents

https://firstagency.com/2021/02/the-top-5-creative-things-were-seeing-2020roundup/

From all of us at FIRST, we wish you a happy and prosperous Lunar New Year! #ChineseNewYear #YearoftheOx 🎊🧧✨
02/11/2021

From all of us at FIRST, we wish you a happy and prosperous Lunar New Year! #ChineseNewYear #YearoftheOx 🎊🧧✨

From all of us at FIRST, we wish you a happy and prosperous Lunar New Year! #ChineseNewYear #YearoftheOx 🎊🧧✨

Today we’re excited to announce the #news that Katie Weston has been promoted to Head of Solutions, a new role created t...
02/02/2021

Today we’re excited to announce the #news that Katie Weston has been promoted to Head of Solutions, a new role created to oversee the reorganization of FIRST Solutions, our proprietary strategic meetings management model which embeds specialist talent into organizations to provide Content, Creative, Digital Technology, Management & Delivery, and Data & Insights. Follow the link below for more info!

https://firstagency.com/2021/02/first-appoints-katie-weston-to-oversee-global-embedded-team-offering/

Today we’re excited to announce the #news that Katie Weston has been promoted to Head of Solutions, a new role created to oversee the reorganization of FIRST Solutions, our proprietary strategic meetings management model which embeds specialist talent into organizations to provide Content, Creative, Digital Technology, Management & Delivery, and Data & Insights. Follow the link below for more info!

https://firstagency.com/2021/02/first-appoints-katie-weston-to-oversee-global-embedded-team-offering/

02/01/2021
Lift Every Voice - The Band Method

As we welcome in US #BlackHistoryMonth today, we’re continuing to reflect, support, learn, and grow; on a personal, local and global level we’re constantly working ~ together ~ towards a better future.

First and foremost, this month we’re celebrating #BlackVoices, starting with our awesome friends, The Band Method!

Watch the full clip here and show them some love!

#USBlackHistoryMonth #AmplifyBlackVoices #EventProfs

We’re excited to be a part of the 2020 BizBash Event Style Awards for Univision Communications Inc. Upfront! We need you...
12/21/2020

We’re excited to be a part of the 2020 BizBash Event Style Awards for Univision Communications Inc. Upfront! We need your help to win Best #Virtual Conference!

Cast your vote at the link below!
https://bizbash.meetingplayevents.com/login/?msg=501

#VirtualConference #VirtualEvents #Upfronts #EventIndustryNews

In the era of remote work, the evolution of virtual production, activities, and even Halloween celebrations has taken th...
11/12/2020

In the era of remote work, the evolution of virtual production, activities, and even Halloween celebrations has taken the events industry into the digital universe. 👩‍💻⁣

We’ve highlighted the top 5 innovative approaches to virtual living we saw in October. ⁣

Take a look at the link below!
https://firstagency.com/2020/11/the-top-5-creative-things-were-seeing-october2020/

#DigitalEvents #Virtual #VirtualEvents #DigitalExperiences #EventsIndustry #EventTech #Inspiration

We are so pleased to announce that not one, but two of our fantastic people, Erika Osborn and Jack Lee, have been recogn...
11/09/2020

We are so pleased to announce that not one, but two of our fantastic people, Erika Osborn and Jack Lee, have been recognised as winners in Conference News’ 30 Under Thirty class of 2020! 🌟

This #award is much deserved, highlighting them amongst those ‘who have shown outstanding #talent and drive within the industry’. 👏

Find out more about our winners and the award here:
https://firstagency.com/2020/11/conference-news-30-under-thirty-winners-announced/

#ConferenceNews #30UnderThirty #EventProfs

That’s a wrap! 🎬 #Sibos 2020, the world’s premier financial services event, has come to a close. We’re delighted to have...
10/13/2020

That’s a wrap! 🎬 #Sibos 2020, the world’s premier financial services event, has come to a close. We’re delighted to have supported SWIFT on the transition from a live event to #digital, bringing the #financial community together online.

#Innovation #Fintech #Conference #VirtualEvent #EventProfs

Watch the highlights of a brilliant first day at #Sibos 2020.#Sibos2020 #Conference #EventProfs #Networking
10/06/2020
Sibos TV: Monday highlights - Oct 2020

Watch the highlights of a brilliant first day at #Sibos 2020.

#Sibos2020 #Conference #EventProfs #Networking

Jonny Nelson of Sibos TV presents the highlights from Day 1 and previews an exciting second day, as Sibos 2020 kicks off in style with a record-breaking number of registered delegates. The event opened with a keynote speech from industry legend Jamie Dimon, Chairman and CEO of JPMorgan Chase & Co.,....

Northwell Health Foundation recently tapped FIRST to transform their Summer Hamptons Evening fundraiser into a virtual e...
09/10/2020

Northwell Health Foundation recently tapped FIRST to transform their Summer Hamptons Evening fundraiser into a virtual event, with the aim of creating an intimate concert to engage several key donors and provide each with a unique at-home experience. As a result, Northwell Health ultimately raised more than $680,000 to support the Katz Institute for Women’s Health.

To find out more about the event, and the star performer, head to: https://firstagency.com/case-studies/northwell-health-she/

#Livestream #Digital #Event #SHEatHome #Experiences #VirtualConcert

FIRST is proud to support the 'One Industry, One Voice' campaign in its mission of providing aid and awareness for the e...
09/01/2020

FIRST is proud to support the 'One Industry, One Voice' campaign in its mission of providing aid and awareness for the event industry. Learn more and join us in donating via the link below!

https://mustbeonit.com/oneindustryonevoice/

#OneIndustryOneVoice #WeCreateExperiences

Three days, three different locations and three different languages! 🌏💻FIRST recently supported client Netflix with the ...
08/20/2020

Three days, three different locations and three different languages! 🌏💻

FIRST recently supported client Netflix with the delivery of a digital event series hosted in Indonesia, the Philippines and Vietnam, providing event production and the digital hub to house the video streaming. See how FIRST collaborated with Netflix to develop an enhanced setting, with cohesive branding, elevated content and seamless translation here: https://bit.ly/31bzXNd.

#DigitalEvents #Netflix #Events #BrandMarketing #VirtualEvent #EngagementMarketing

Need help finding the right technical solution for your virtual event? Don’t miss the SITE North East Summer Breakout Ba...
08/17/2020

Need help finding the right technical solution for your virtual event? Don’t miss the SITE North East Summer Breakout Bash with “Finding the Right Technical Solution for your Virtual Event,” presented by Weijie Huang, FIRST Senior Event Technology Manager. 🌟

The #webinar will help provide an understanding of what current technologies are out there and how to choose the right solution for your event type. Learn more and register below!
https://firstagency.com/2020/06/upcoming-first-talks-and-global-webcast/

Emotional connection fosters loyalty and productivity, and it’s important that we trigger that engagement when deliverin...
07/31/2020

Emotional connection fosters loyalty and productivity, and it’s important that we trigger that engagement when delivering in the digital space, as well as the live.

FIRST Managing Director of APAC, Tamsyn Barker, recently joined GEVME’s Digital Event Series to discuss why attendee engagement is so important, how to level it up, and how it can be measured. 🤩

Check out the some of the insights shared here: https://firstagency.com/2020/07/levelling-up-your-online-attendee-engagement-and-how-to-measure-it/.

#Engagement #BrandCommunication #DigitalEvents #EventMarketing #BrandLoyalty #Storytelling #Experiences

FIRST Managing Director – APAC, Tamsyn Barker, will join a panel tomorrow with the GEVME Digital Event Series! 🌟 The web...
07/13/2020

FIRST Managing Director – APAC, Tamsyn Barker, will join a panel tomorrow with the GEVME Digital Event Series! 🌟 The webinar will discuss why attendee engagement is important during digital events, how it’s different than for physical events, and creative and measurable ways to activate audiences.

Learn more and register at: https://firstagency.com/2020/06/upcoming-first-talks-and-global-webcast/.

#DigitalEvents #AttendeeEngagement #EventProfs #Singapore #EventMarketing #APAC #FIRSTtalks

"Can you explain why you like certain melodies? Anything that’s any good, is enjoyed because it taps into the unrecognis...
07/13/2020

"Can you explain why you like certain melodies? Anything that’s any good, is enjoyed because it taps into the unrecognised heart of human nature; when someone’s made to feel something."

Olly Adams, responsible for Insights & Strategy at FIRST and Clive, shared five ways to make a powerful connection with your audience in C&IT Magazine. Check out the feature article here: https://firstagency.com/2020/07/5-ways-to-powerfully-connect-with-your-audience/.

#Engagement #BrandCommunication #CreativeStrategy #Experiences

Sam Sherman, VP, Strategic Sourcing & Procurement and Margaret Spear, People & Culture Director, Americas will speak on ...
06/29/2020

Sam Sherman, VP, Strategic Sourcing & Procurement and Margaret Spear, People & Culture Director, Americas will speak on Event Marketer's webinar “The New Event Contract” tomorrow!

They will be discussing employee policies for the event industry in a pandemic-impacted world. The session will cover what new policies and procedures might look like related to work travel; how organizations will communicate new health safety procedures; the future of remote work.

Learn more and register here.
https://firstagency.com/2020/06/upcoming-first-talks-in-the-americas-and-global-webcast/

We’re excited to showcase our virtual capabilities, as we continue to tell brand stories through experiences, producing ...
06/24/2020

We’re excited to showcase our virtual capabilities, as we continue to tell brand stories through experiences, producing live and virtual corporate events for top-tier clients all over the world! With our FIRST Connected offerings, we create events and virtual meetings that engage, impress and deliver.

Click the link below to see how it all comes together.
https://firstagency.com/what-we-do/

#DigitalEvents #HybridEvents #EventIndustry #EventMarketing

Today, we're taking time to reflect and work towards a better future together. FIRST continues to stand in support of Bl...
06/19/2020

Today, we're taking time to reflect and work towards a better future together. FIRST continues to stand in support of BlackLivesMatter and with every person impacted by mistreatment simply for being who they are.

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