Working for ourselves is a tricky task. Not only because we (designers) tend to see things from so many angles that it can be hard to successfully satisfy all the needs of the project we are working on, but also because we want to feed and please our own inner critic. I started this ongoing project that for most designers might sound familiar: designing/updating a website. It took me two years to find the time (AKA COVID-19) to update and refine this site. There is a new gif animation, color palette, infographic about my process and five new projects––not that much, right? It took me about a month to do that and work with a copywriter to finish and share it with you.
Even if this was a big effort it felt great to reconnect with my practice, to understand my process and elevate my design. My intention is not only to get new projects and clients, but also to feel the pleasure of design, a thinking process that ends up being visual. Design is sometimes underestimated and unappreciated for people who can only see the surface but not the depth, intention and the meaning of design. I do a lot of thinking and reflection while I design and try to connect with others through my craft. Today I just want to celebrate that I still feel excited to design like I used to do when I started doing graffiti in 1996.