Nielsen

Nielsen We provide the most complete and trusted insights into consumers and markets worldwide.
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population.

The sporting world is a key arena for activating awareness and positive change. ✊ Support for the Black Lives Matter mov...
07/29/2020

The sporting world is a key arena for activating awareness and positive change. ✊

Support for the Black Lives Matter movement is increasingly growing among professional sports athletes as well as the fans who cheer for them.

According to our latest study, 64% of sports fans are open to trying new brands that combat social injustice or take the lead in fighting racism.

Read our full report on "Promoting Racial Equality in Sports." 👉 http://nlsn.co/6181Gjbjf

We're excited to sponsor the 31st Annual GLAAD Media Awards! 🏳️‍🌈  🏆  In 2018, Nielsen collaborated with GLAAD to produc...
07/29/2020
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We're excited to sponsor the 31st Annual GLAAD Media Awards! 🏳️‍🌈 🏆

In 2018, Nielsen collaborated with GLAAD to produce our first-ever public reporting of same-sex household viewership ratings in the U.S., ensuring better representation for the LGBTQ community.

Join us for an amazing evening featuring LBGTQ talent including Lil Nas X, Chloe x Halle, Lena Waithe, and more!

Register: http://nlsn.co/6188GjVok #GLAADawards

GLAAD rewrites the script for LGBTQ acceptance. As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change. GLAAD protects all that has been accomplished and creates a world where everyone can live the life they love.

07/28/2020

What percentage growth has online grocery experienced since the start of COVID-19 in the U.S.? 🛍️

Auto marketers engaging with multicultural consumers are poised to drive growth and brand awareness. In fact, Americans ...
07/28/2020

Auto marketers engaging with multicultural consumers are poised to drive growth and brand awareness.

In fact, Americans from multicultural backgrounds tend to initially be aware of fewer auto brands, but end up considering more options on the path-to-purchase than the general population.

Read our latest Annual Auto Marketing Report to learn about the new normal for the vehicle advertising industry. http://nlsn.co/6187GbLgR

We’re excited to announce that we’ve won two categories for Adweek’s Readers’ Choice Best of Tech Awards! 🎉These achieve...
07/27/2020

We’re excited to announce that we’ve won two categories for Adweek’s Readers’ Choice Best of Tech Awards! 🎉

These achievements underscore our company’s commitment to deliver the best media measurement and analytics tools on the market to our clients and partners.

Congratulations to our Digital Video Measurement & Analytics and Media Planning/Attribution teams for their amazing work and continued excellence.

👉 http://nlsn.co/6186GbV1p

Who are the competitors to craft beer? 🍺 ...Nearly every type of alcohol across beer, wine, and spirits. Brewbound cites...
07/23/2020

Who are the competitors to craft beer? 🍺 ...Nearly every type of alcohol across beer, wine, and spirits.

Brewbound cites our data on the American craft beer drinker and more. 👉 http://nlsn.co/6182GZeZw

Work-from-home means innovation-at-home for our Advanced Video Advertising team. ⚡Even while operating remotely, our ass...
07/22/2020
From Living Spaces to Testing Spaces: Nielsen Turns Addressable Beta Test into a Virtual Experience

Work-from-home means innovation-at-home for our Advanced Video Advertising team. ⚡

Even while operating remotely, our associates are continuing to evolve our addressable TV beta program by transforming their bedrooms, living rooms and basements into fully-functional virtual labs for our program participants. 🏠 🔬

Learn about our latest cutting-edge developments for linear TV advertising with words from our GM Kelly Abcarian and SVP Brian Jentz. http://nlsn.co/6189GZeY5

When plans to beta test Nielsen’s Addressable TV solution at TV programmers’ premises was disrupted by shelter-in-place restrictions, Nielsen’s Advanced Video Advertising (AVA) team knew it needed to innovate quickly to stay on track.

E-commerce was huge during COVID-19 pantry loading. Turns out, that behavior is sticking around.Watch our webinar on how...
07/22/2020

E-commerce was huge during COVID-19 pantry loading. Turns out, that behavior is sticking around.

Watch our webinar on how industry leaders are planning for business post-COVID-19. 👉
http://nlsn.co/6181GkhmD

Introducing a new era of digital measurement for the media industry. ⚡ As the technology and privacy landscapes evolve, ...
07/21/2020
Nielsen launches new digital methodology

Introducing a new era of digital measurement for the media industry. ⚡

As the technology and privacy landscapes evolve, our flagship digital measurement products are innovating to provide comparability and transparency to brands and publishers.

Learn how these changes are empowering ad buyers and sellers to optimize their spend for the future. http://nlsn.co/6187Gk0I5

Nielsen launches new methodology for its digital measurement products that will ensure brands can monetize in a dynamic, privacy-first world

07/21/2020
You're Invited: A Tale of Two Shoppers Webinar

Two types of shoppers have emerged from COVID-19. How can you reach them both?

In this webinar, we will explore the global dynamics with all new Nielsen shopper research on changed shopper behaviors and routines, as well as which retailers are best meeting their needs online and offline.

Register for our free July 28th webinar now. 👉 http://nlsn.co/6189GkcIB

Americans have found ways to indulge at home. One way? Ice cream. 🍦 #NationalIceCreamDay
07/19/2020

Americans have found ways to indulge at home. One way? Ice cream. 🍦 #NationalIceCreamDay

Making an impact on diversity requires Diversity & Inclusion leaders with the authority to make systemic change. Joan C....
07/17/2020
Update Your DE&I Playbook

Making an impact on diversity requires Diversity & Inclusion leaders with the authority to make systemic change.

Joan C. Williams and James D. White show how our CEO David Kenny leads from the top by driving accountability toward diversity goals throughout the company.

More in Harvard Business Review ($) http://nlsn.co/6183GXjIL 👇

Addressing structural racism requires structural change.

Getting digital right is crucial for product launches. Especially as consumers continue relying on online shopping due t...
07/17/2020
Innovating in the Digital Era: The Evolving Role of Digital Media on New Product Launches

Getting digital right is crucial for product launches. Especially as consumers continue relying on online shopping due to COVID-19.

Read how. 👇

When considering new launches, the role that advertising plays is consistent: Advertising drives awareness; awareness drives trial; and trial drives volume. It makes sense therefore, that when compared to existing products, new products are more reliant on advertising support to grow.

Hard seltzer had its largest recorded off-premise sales week during the 4th of July week, reaching nearly $1.16 billion....
07/15/2020
Hard seltzer reached record sales July 4 week: Nielsen

Hard seltzer had its largest recorded off-premise sales week during the 4th of July week, reaching nearly $1.16 billion. 💰

Fox Business cites our data on the explosive growth of hard seltzer. 👇

Hard seltzer reached record sales during the week of Fourth of July, according to Nielsen.

One effect of COVID-19 that will influence consumer behavior for the long-run? Unemployment.Our Scott McKenzie gives a f...
07/14/2020
Unemployment is at the Heart of Long-Term Consumer Change

One effect of COVID-19 that will influence consumer behavior for the long-run? Unemployment.

Our Scott McKenzie gives a forward-thinking look at what to expect. 👇

Two important narratives have been necessarily conflated as the novel coronavirus (COVID-19) has made its way around the world this year: the devastating impact of the deadly disease on the lives of millions and their loved ones and the almost immediate effect on the global economy.

Consumer behavior has been wildly consistent around the world since January, due to COVID-19.Our Scott McKenzie, Head of...
07/13/2020
Nielsen data shows how consumers around globe have begun behaving alike

Consumer behavior has been wildly consistent around the world since January, due to COVID-19.

Our Scott McKenzie, Head of Global Intelligence, shares the macro trends permanently shaping the marketplace for The Drum. (Free registration required to access.) 👇

Consumer behavior has been wildly consistent across the globe since January according to Scott McKenzie, the global head of Nielsen’s intelligence unit. He tells us about the impact of Covid-19 on spending habits and shares the macro trends permanently shaping the marketplace.

As our Sports data and insights practice grows, we're thrilled to announce David Faulknor as our Senior Vice President o...
07/08/2020

As our Sports data and insights practice grows, we're thrilled to announce David Faulknor as our Senior Vice President of Product Management.👏

An Emmy Award winner with over 20 years of experience, David joins us from NBC Universal, where he led product direction for the NBC Sports, NBC Olympics and Rotoworld digital properties.

In his new role, David will lead our new product offerings to equip global sports leagues, teams, brands, and agencies with the best business tools and fan engagement solutions on the market.

More details: http://nlsn.co/6188GTju4

Black consumers are huge drivers of the U.S. economy — and their buying power only continues to grow. http://nlsn.co/618...
07/07/2020

Black consumers are huge drivers of the U.S. economy — and their buying power only continues to grow. http://nlsn.co/6181GrtNz

"I truly believe there are good intentions out there, but as an industry we've been reactive in our approach. Real work ...
07/02/2020

"I truly believe there are good intentions out there, but as an industry we've been reactive in our approach. Real work happens when our statements are met with actions."

Our SVP of Brand Partnerships & Events Kelle Coleman shares her perspective on the state of Black inclusion in the media industry, the importance of diversity and inclusion programs that address racial inequality, and steps the media industry can take to create better representation and equality of opportunity.

Watch via Beet.TV: http://nlsn.co/6181Gu0qZ

07/02/2020
Nielsen's New Data Visualization Tool

How has grocery shopping behavior changed in Europe in recent months? How do sales in Italy compare to Spain? As the “intelligent lockdown” lifts in the Netherlands, what does that mean for Dutch supermarkets? 🤔

Check out our new data visualization tool to compare weekly FMCG sales in different markets for Europe and the U.S. 👉 http://nlsn.co/6183GPvb1

What are U.S. consumers planning for the 4th of July? Based on our measurements of other 2020 holidays, they may be spen...
07/01/2020

What are U.S. consumers planning for the 4th of July? Based on our measurements of other 2020 holidays, they may be spending less than usual.

For more on how Americans are shopping during COVID-19. 👉 http://nlsn.co/6186GuVTo

Nielsen's cover photo
07/01/2020

Nielsen's cover photo

06/30/2020
Nielsen Advanced Video Advertising

Addressable TV advertising is helping shape the evolution of media. 🌐

Nielsen Advanced Video Advertising's flexible, adaptable, real-time addressable TV solution is bringing targetability to live linear content across connected TVs.

Learn how we’re connecting audiences to the brands they care about most with our latest innovative TV solution. http://nlsn.co/6187GPUsd

Nielsen is shaping the future of addressable TV advertising with the Beta launch of our new addressable TV solution, Nielsen Advanced Video Advertising. This...

How are our associates helping out and making a difference during COVID-19?  Since we can’t physically be in the communi...
06/30/2020
Nielsen Employees Are ‘In It Together’ When it Comes to Virtual Volunteering

How are our associates helping out and making a difference during COVID-19?

Since we can’t physically be in the community, we’re stepping up virtually. 🤝💻

We are #InItTogether for our neighbors. Read more about all we’re doing 👉 http://nlsn.co/6184GPJQp

At Nielsen, we believe in coming together as one and working to stand with and support our communities. Through our #InItTogether Campaign, our associates have joined forces to help fight this pandemic by helping our neighbors, fighting hunger and using their skills and expertise.

Pickup grocery sales were up 81% for the week ending June 13 from the start of this year. Delivery sales rose 33% in tha...
06/29/2020
Pickup Gains Ground Over Delivery

Pickup grocery sales were up 81% for the week ending June 13 from the start of this year. Delivery sales rose 33% in that time. 🛍️

Will pickup/delivery be the new norm for U.S. grocery shopping? The Wall Street Journal cites our data. 👇

Pickup orders are boosting sales for restaurants and grocers at better margins than delivery, prompting many to build out services they hope customers will favor even after the coronavirus pandemic subsides.

Online shopping is convenient. Over the last few months in particular, it's been key for consumer packaged goods.
06/28/2020

Online shopping is convenient. Over the last few months in particular, it's been key for consumer packaged goods.

Our culture of diversity and inclusion is at the forefront of our mission. Check out our latest Global Responsibility Re...
06/27/2020
Diversity and Inclusion

Our culture of diversity and inclusion is at the forefront of our mission.

Check out our latest Global Responsibility Report to learn more about how we drive that culture. 👉 http://nlsn.co/6186GOBLn

DIVERSITY AND INCLUSION We believe that diversity in people and ideas allows us—and our clients—to be successful. We focus on driving impact by increasing diverse…

How were Americans shopping last week?Get an in-depth look at how consumer behavior in the U.S. has continually evolved ...
06/26/2020

How were Americans shopping last week?

Get an in-depth look at how consumer behavior in the U.S. has continually evolved during COVID-19. 👉 http://nlsn.co/6185GO8Vl

It's official: Hard seltzer is the most resilient alcohol segment in the U.S. Our latest data shows why the massive grow...
06/25/2020

It's official: Hard seltzer is the most resilient alcohol segment in the U.S.

Our latest data shows why the massive growth of hard seltzers affords opportunities not to be missed. 👉 http://nlsn.co/6186G3cbq

Addressable TV technology is delivering new ways of effective marketing. 🌐 As consumer behaviors continue to shift, bran...
06/25/2020

Addressable TV technology is delivering new ways of effective marketing. 🌐

As consumer behaviors continue to shift, brands looking to drive value and flexibility can better position themselves by innovating their linear advertising campaigns.

Our GM of Advanced Advertising Kelly Abcarian details how advancements in addressable TV are enhancing viewing experiences and delivering new ways for marketers to reignite the economy post COVID-19.

👉 http://nlsn.co/6188G3cns

Consumer behaviors in America are evolving. Learn more about how Audience Segments are helping marketers reach the right...
06/25/2020
COVID Audience Segments

Consumer behaviors in America are evolving.

Learn more about how Audience Segments are helping marketers reach the right consumers as media viewership and purchasing trends continue to shift. http://nlsn.co/6188G39pY

The coronavirus (COVID-19) outbreak has forced Americans to make drastic and immediate lifestyle changes. Media consumption and purchasing behaviors have shifted and will likely continue to evolve over the coming months. Since the start of the pandemic:

We're committed to being a responsible and sustainable company. It's the right thing to do for our clients and communiti...
06/25/2020

We're committed to being a responsible and sustainable company. It's the right thing to do for our clients and communities.

Our commitment was recently honored by 3BL Media, who named us to the 100 Best Corporate Citizens list for 2020.

Read more 👉 http://nlsn.co/6182G3bno

We're excited to announce Matthew Yazge our new Head of Esports in North America. 👏 Matthew previously served as VP of B...
06/25/2020
Nielsen names Matthew Yazge head of esports in North America - Esports Insider

We're excited to announce Matthew Yazge our new Head of Esports in North America. 👏

Matthew previously served as VP of Brand Partnerships for Music and Film at Nielsen, and currently serves as an expert for Nielsen’s LGBTQ+ research initiatives. Additionally, he will lead the Nielsen Esports Advisory Board.

“Matthew’s passion for esports and gaming combined with his deep understanding of brands and sponsorships make him the ideal leader for esports at Nielsen.” — Managing Director of Sports Jon Stainer http://nlsn.co/6186G3nUY

Global measurement and data analytics company, Nielsen has named Matthew Yazge its new Head of Esports in North America.

Team bonding never looked so good. 😊Some of our British team members are walking, running, and biking a combined 980 mil...
06/25/2020

Team bonding never looked so good. 😊

Some of our British team members are walking, running, and biking a combined 980 miles (the distance across the country) to support the physical & mental well-being of their team members as they continue working from home. Check these epic photos of their virtual journey from Land's End to John O'Groats!

What are creative ways you've seen teams supporting each other while staying at home?

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Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.

Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population.

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