Weston Baker Creative Group

Weston Baker Creative Group Weston Baker Creative Group is a hybrid creative agency that strives to drive a change in thinking, feeling and interacting. WBCG is a boutique creative agency composed of designers, strategists and engineers.
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We makes brand identities, marketing materials, websites, apps, visualizations, and experiences for clients and ourselves. Always inspired by art, technology and great strategy, we look at each project with a holistic approach to create materials and solutions for clients across a wide range of industries.

A website that we launched for a client last week is nominated for site of the day!  It'll be up for voting for another ...
09/12/2020
Observer Capital - Awwwards Nominee

A website that we launched for a client last week is nominated for site of the day! It'll be up for voting for another 5 days. Please go vote rate the site and give us a good score!

p.s. Scroll around on the actual observercap.com site to see some cool animations and transitions we added.

https://www.awwwards.com/sites/observer-capital

#website #award #webdesign #agency #creative

Observer Capital partners with visionary leaders to build companies in industries undergoing transformation

Contentful featured an article that our startup-focused studio 15 Finches wrote - Building customized and flexible websi...
07/17/2020
Building customized and flexible websites on a content platform

Contentful featured an article that our startup-focused studio 15 Finches wrote - Building customized and flexible websites on a content platform. Check it out!

https://www.contentful.com/blog/2020/07/01/building-customized-and-flexible-websites-on-a-content-platform/

#customized #flexible #website #strategy #contentful #webdesign #productize

We redesigned Rapidly’s website with Contentful, giving editors the ability to make wide-scale changes to their branded site without the help of developers

Our website project for ZPM is a nominee for site of the day on Awwwards Please vote for us!https://www.awwwards.com/sit...
07/07/2020
ZPM - Awwwards Nominee

Our website project for ZPM is a nominee for site of the day on Awwwards

Please vote for us!

https://www.awwwards.com/sites/zpm

#awwwards #website #design #creative #development #webdesign #agency #websiteawards #awards #vote #strategy

ZPM is a team of experienced property and construction project management experts.

Norse House, an Icelandic trekking cabin, is designed to be a fusion of traditional and modern architecture in Iceland. ...
06/28/2020

Norse House, an Icelandic trekking cabin, is designed to be a fusion of traditional and modern architecture in Iceland. The form and materials of the cabin respond to the programmatic needs of the interior, the external environmental forces, site conditions and views to the surroundings. The cabin provides a comfortable place where visitors can have a truly local experience. There is place to sleep on eight bunk beds, a lounge area to enjoy, a kitchen, bathroom, large bookcase/storage wall and even a hot tub. The main structure of Norse House is composed of a wooden beam structure that wraps over the interior space, connected by cross-beams and clad in a corrugated tin roof that covers wooden panels and insulation. The red tin roof and angular geometry makes a striking impression against the dramatic and beautiful landscape of Iceland.

https://www.linkedin.com/feed/update/urn:li:activity:6683070453835288576

#architecture #architect #design #architectural #strategy #rendering #visualization

Cliff House - Our architectural studio Brand_Build created a design that transforms from a rectangular wooden structure ...
06/27/2020

Cliff House - Our architectural studio Brand_Build created a design that transforms from a rectangular wooden structure in he back to an all glass A-Frame structure, which cantilevers over the edge of the cliff.

More projects at https://www.brand-build.com/

A look at some of the brand identity work we created for ZPM.
06/26/2020

A look at some of the brand identity work we created for ZPM.

After many months of building the brand, materials and website, we're excited to launch the website for ZPM. The visual ...
06/26/2020

After many months of building the brand, materials and website, we're excited to launch the website for ZPM. The visual identity of the brand is a combination of sharp and precise shapes paired with a graphic treatment of New York City.

Check out the website and learn more about ZPM here:
https://www.zpmnyc.com/

#design #branding #visualidentity #brandidentity #graphic #visual #marketing #website #webdesign #nyc #launch #websitelaunch #designbuild

Go check out the website and brand refresh project we did with Flybridge - seed-stage venture capital grouphttps://westo...
06/23/2020
Flybridge — Weston Baker Creative Group

Go check out the website and brand refresh project we did with
Flybridge - seed-stage venture capital group

https://westonbaker.com/flybridge

#website #webdesign #branding #brandrefresh #rebrand #websitedesign #development #webdevelopment #visualdesign #brand #logo #logodesign

Flybridge is a venture capital firm that believes that community-driven companies harness the power of a highly engaged, connected and passionate ecosystem of members to drive growth and success. We helped Flybridge develop their updated branding, new logo and new custom designed and developed websi...

Weston Baker Creative Group
06/17/2020

Weston Baker Creative Group

Some of our recent digital work .#digital #webdesign #webdevelopment #development #developers #website #launch #ui #ux #...
06/08/2020

Some of our recent digital work
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#digital #webdesign #webdevelopment #development #developers #website #launch #ui #ux #uiux #graphic #visualdesign #wireframes #sitemap #innovative #tech #technology #creative #responsive #product #webapp #nickelodeon #athleticon #finix #womeninvc #fomo #spongebob #orchestra #partner

Nike SF AF-1 sketches from a few years ago.#nike #nikesfaf1 #sketches #sketch #pen #ad #concept #sneaker #sneakerhead #h...
06/07/2020

Nike SF AF-1 sketches from a few years ago
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#nike #nikesfaf1 #sketches #sketch #pen #ad #concept #sneaker #sneakerhead #hightops #orange #modern #air #nikeair #marketing #campaign #shoes #style #fashion #watercolor #paint

Weston Baker Creative Group's cover photo
06/04/2020

Weston Baker Creative Group's cover photo

Black lives matter.
06/01/2020

Black lives matter.

We stand for equality.
06/01/2020

We stand for equality.

Little throwback - proposed website design for Kanye West 🧭
05/30/2020

Little throwback - proposed website design for Kanye West 🧭

We're super excited for the next phase of Athleticon! It has been awesome being the digital partner for this project. Go...
05/18/2020

We're super excited for the next phase of Athleticon! It has been awesome being the digital partner for this project.

Go sign up on athleticon.com !!!

Greatness begins now.
Dany Garcia and I are expanding the mission of our #ATHLETICON event. Driven by Dany’s unique vision, relentless passion and ability to galvanize and care deeply about the masses we touch.
I’m very proud to partner with her on this one and we’re excited to pivot to developing a free virtual platform that motivates and ignites everyone who joins us.
Now more than ever - it’s time.
All building to our inaugural #ATHLETICON EVENT OCTOBER 9-10, 2021.
Follow our Athleticon platforms and sign up for email updates in the link below.
The fitness, health and wellness extravaganza of a lifetime.

Big announcement! 👏@danygarciaco @therock @daverienzi @athleticonatl #athleticon
05/18/2020

Big announcement! 👏
@danygarciaco @therock @daverienzi @athleticonatl #athleticon

We were asked by RXR Realty to create a new marketing suite on the 10th floor of 230 Park Avenue, previously known as Th...
05/02/2020

We were asked by RXR Realty to create a new marketing suite on the 10th floor of 230 Park Avenue, previously known as The Helmsley Building. The building famously interrupts Park Avenue and can be seen for miles when looking south. Our task was to create a marketing suite that would promote and help lease the 70,000+ square feet space to a younger crowd. As part of our scope we implemented 360 degree renderings of three viewpoints on the floor to demonstrate what the space could look like if built out in a certain style.

Our approach was to create a clear walkthrough path throughout the floor that would offer a mix of information, views, stagings and renderings of the available space. We created the initial mockups and consulted on all wall graphics as well.

@rxr_realty

Some notes on our strategic process at the beginning of every project. #startups #process #launch #valueadd #sketching #...
04/23/2020

Some notes on our strategic process at the beginning of every project.

#startups #process #launch #valueadd #sketching #creative #strategy

Prior to jumping into any design software for projects we're working on, we almost always get our hands dirty with sketching, diagrams, sticky notes, white boards and so on. The majority of the big value-adding concepts that we create for clients and partners, whether its extracting better brand expression, defining clearer value prop or making the differentiation immediately clear through design, happen during this phase. These are thinking exercises that generate great value, often misunderstood as the first step in a visual design production.

15 Finches doing some cool stuff#fintech #webdesign #inspiration #launch #startup #growth
04/22/2020

15 Finches doing some cool stuff

#fintech #webdesign #inspiration #launch #startup #growth

It's always a pleasure working with companies that change the way the game is played. Finix is one of those companies. We helped Finix design, build and launch a new website prior to their $17.5M raise led by Bain Capital Ventures, with participation from Insight Partners, Aspect Ventures and Visa. The site design consistently references the sharp, rigid shapes in the logo, which imply depth and structure. The site builds upon the clean, efficient-looking blue tones of the logo to incorporate some more friendly and approachable colors and site styles.

Our startup focused studio @15finches wrote an article about the brand positioning of FOMO Baking Co.The article is post...
04/16/2020

Our startup focused studio @15finches wrote an article about the brand positioning of FOMO Baking Co.

The article is posted on the Creative Lab page of 15finches.com and also on the 15 Finches Medium account.
.
Check out and follow @fomobakingco

It’s been a while since we’ve been in our SoHo office. Hard to beat the classic buildings, high-end stores and cobblesto...
04/16/2020

It’s been a while since we’ve been in our SoHo office. Hard to beat the classic buildings, high-end stores and cobblestone streets. We’ll keep grinding out the #wfh until we’re back!

#agency #creative #design #studio #office #nyc #soho #stayhome

Missing our office plants 😢🌱🌿
04/15/2020

Missing our office plants 😢🌱🌿

04/15/2020

From 3D model to day rendering to night rendering of Graffiti House.

Throwback to our branding of Katchkie Farm. Graphics inspired by the high quality produce and natural scenery surroundin...
04/14/2020

Throwback to our branding of Katchkie Farm. Graphics inspired by the high quality produce and natural scenery surrounding the farm.

#branding #logo #creativeagency #design

Throwback to our branding of Katchkie Farm. Graphics inspired by the high quality produce and natural scenery surroundin...
04/14/2020

Throwback to our branding of Katchkie Farm. Graphics inspired by the high quality produce and natural scenery surrounding the farm.

New case study up on our website for the Flybridge website and branding project. https://www.westonbaker.com/flybridge
04/14/2020
Flybridge — Weston Baker Creative Group

New case study up on our website for the Flybridge website and branding project.

https://www.westonbaker.com/flybridge

Flybridge is a venture capital firm that believes that community-driven companies harness the power of a highly engaged, connected and passionate ecosystem of members to drive growth and success. After a series of discussions and brainstorming sessions, we helped Flybridge develop their updated bran...

Flybridge’s New Website and Underrepresented Founders- an article written by Flybridge about the website that we helped ...
04/14/2020
Flybridge’s New Website and Underrepresented Founders

Flybridge’s New Website and Underrepresented Founders
- an article written by Flybridge about the website that we helped design and build.

"...we decided to highlight the underrepresented founders in our portfolio as part of the redesign of our website. Many firms allow you to sort their portfolio by sector or geography. We have added a category for “Underrepresented founders”, using the standard industry definition of those founders that belong to a group that the venture industry as a whole underinvests in relative to the percent of the overall US population. This definition includes founders that are women as well as people of color, including those of African, Latin American, or Native American descent.

#launch #vc #website #webdesign #founders #venture

https://medium.com/@flybridge/flybridges-new-website-and-underrepresented-founders-e38d8fcaba38

We have written about the cultural dysfunction in the venture capital industry before and, six years later, there have been some…

Our startup-focused creative studio 15 Finches launched a new project this week. A website and visual design for a reall...
04/02/2020
ERP Software for the Craft Beverage Industry

Our startup-focused creative studio 15 Finches launched a new project this week. A website and visual design for a really awesome regulated beverage ERP from the PNW! Go check out Orchestra Software

orchestrasoftware.com

All-in-one business management software for craft bev manufacturers. We’ve turned a decade of experience into what you need most, a single source of truth.

Our startup-focused creative studio 15 Finches is up for voting on Product HuntShow us some love and go upvote us! https...
03/27/2020
15 Finches - Startup-focused creative studio w/ unique partnership model | Product Hunt

Our startup-focused creative studio 15 Finches is up for voting on Product Hunt

Show us some love and go upvote us!

https://producthunt.com/posts/15-finches

#producthunt #product #15finches #accelerator #startup #partner #creative #strategy #design

15 Finches is a startup-focused creative studio that partners with startups to help build and accelerate the company while reducing the burn rate by taking equity in exchange. We provide an array of services and support over time to help you adapt and thrive.

Our website design for Finix is nominated for site of the day - go vote! https://www.awwwards.com/sites/finix
02/12/2020
Finix - Awwwards Nominee

Our website design for Finix is nominated for site of the day - go vote!

https://www.awwwards.com/sites/finix

Finix's Payments Infrastructure-as-a-Service decreases the time, cost, and headache SaaS businesses, ISVs, and marketplaces experience when bringing payments...

The branding and website that we created for Brighton Park Capital is refreshing, light and exudes a modern quality of p...
11/25/2019

The branding and website that we created for Brighton Park Capital is refreshing, light and exudes a modern quality of professionalism and service. Take a look at the custom cursor, subtle parallax and loading effects. We’re definitely proud of this one 👍

#webdesign #branding #development #marketing #creative #strategy

Address

379 West Broadway
New York, NY
10012

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