Situation

Situation Situation helps brands build passionate communities through digital-first marketing strategies. Situation Interactive is a digital-first marketing agency that works with many of the world's leading arts, entertainment and media brands including Wicked the Musical, Major League Soccer, Bravo TV, and the Metropolitan Opera.
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Since its inception in 2001, Situation has invested in policies and perks that promote a culture of respect, trust, and fun. These investments have paid off – Situation has been named to more “Best Places to Work in NY” lists than any other privately held digital agency in the city. If you’re looking for an environment that values big ideas, diverse voices, and above all, its people, you will love Situation.

Mission: We connect people to amazing experiences.

Operating as usual

12/31/2020
Happy New Year!

Let’s try this again! Ringing in 2021 with gratitude for the lessons learned during the challenges of 2020 and optimism for better days ahead. Happy New Year!

This year may have shaken and blurred so much of what we know, but it’s also inspired change—permanent, hope-filled, gro...
12/17/2020

This year may have shaken and blurred so much of what we know, but it’s also inspired change—permanent, hope-filled, groundbreaking change. We’re grateful for the ability to do meaningful work alongside our tireless team, resilient clients, and heroic communities.

Happy Holidays to all of you, from all of us!

Situation Project's mission has always been to connect middle school students to the arts with the goal of enhancing the...
12/01/2020

Situation Project's mission has always been to connect middle school students to the arts with the goal of enhancing their educational experience beyond the classroom.

This #GivingTuesday, join us in closing the digital divide by helping us provide 175 prepaid hotspots to our Situation Project partner schools, so all of their students can stay connected. This will not only bring access to arts for the students but also benefit their full education and help close the opportunity gap that primarily affects students from low-income households and subsequently students of color.

Plus, quite simply, it's the right thing to do.

Click here to #AdoptaHotspot for a student today: https://secure.givelively.org/donate/situation-project-inc/adopt-a-hotspot

This year, we are thankful to collaborate with organizations making a difference for the better. No Kid Hungry is on a m...
11/25/2020

This year, we are thankful to collaborate with organizations making a difference for the better. No Kid Hungry is on a mission to make sure kids have the healthy food they need every day.

Join us in watching The Great American Foodathon presented by Citi - a star-studded Thanksgiving television special to raise money for City Harvest and No Kid Hungry tonight at 7pm ET on FOX to help feed children and families. Because no one should go hungry in America, especially at Thanksgiving.

Learn more here: https://www.nokidhungry.org/americanfoodathon

Performing arts organizations have been pushed to rethink their entire business ecosystem, processes, and values they ha...
11/16/2020
The Gift of Innovation

Performing arts organizations have been pushed to rethink their entire business ecosystem, processes, and values they have long held to be true. Join us in casting a vote for Damian Bazadona, President & Founder of Situation, to speak at SXSW 2021 and provide insight for how organizations can drive innovation during difficult times. Cast your vote for Damian and The Gift of Innovation here: https://panelpicker.sxsw.com/vote/110897

With performances halted for extended periods of time due to COVID-19, performing arts organizations have been pushed to rethink their entire business ecosystem, processes, and values systems they have long held to be true. Successful organizations have taken this moment as permission to do what has...

11/02/2020
Get Out The Vote L!ve

We were so proud to collaborate on this event for the Biden-Harris campaign with an all-star lineup coming together for fellowship, inspiration, and voting information. Ahead of Election Day tomorrow, we encourage our community to watch the video livestream to find out more about how you can Get Out The Vote: https://youtu.be/MrykhI3o_gs

10/29/2020
Act Out: Vote 2020

We are thrilled to join theaters across the nation to invite you to Act Out:Vote 2020. We are proud to work on this livestream, a star-studded theatrical event organized by Lynn Nottage, Danai Gurira, and Stephen Daldry, created and performed by some of the most exciting voices in the theater community, and in partnership with When We All Vote. Watch free on YouTube tonight at 9pm EST.

For more information and to register for a reminder go to: http://www.ActOutVote2020.com

10/23/2020
Smile Train

Finding a reason to smile can sometimes be a challenge. But with the incredible work of our client, Smile Train, we have rediscovered the #PowerOfASmile. Smile Train has helped more than 1.5 million children around the world to discover their smile story by empowering local medical professionals to provide cleft treatment in their own communities. It has been our pleasure to help drive attention to a cause we care about. To learn more about how you can put a smile on someone’s face, visit SmileTrain.org.

10/20/2020
Voting - A Special Dispatch from Oz

With only 2 weeks until Election Day, we want to share this special dispatch from Oz we worked on with the touring and Broadway companies of WICKED The Musical. Make your voice be heard by being ready to vote, because that’s how we can change things For Good!

Visit https://www.vote.org/ and make a plan.

Tomorrow, don't miss a special night of fun and purpose, featuring an all-star line up of special guests and interactive...
10/13/2020

Tomorrow, don't miss a special night of fun and purpose, featuring an all-star line up of special guests and interactive activities!

We are proud to partner with The National Urban League for the Equal Opportunity Dinner, an annual fundraising event that celebrates trailblazing leaders in industry, media, the arts, and government who personify the mission of equal opportunity.

Watch the Virtual Equal Opportunity Dinner tomorrow, October 14th at 6:15pm ET, at EOD2020.org.

In the face of countless challenges, our President & Founder, Damian Bazadona, is reflecting on New Yorkers' hustle, hea...
10/09/2020
Where Hustle Meets Heart - The Real Magic of New York City

In the face of countless challenges, our President & Founder, Damian Bazadona, is reflecting on New Yorkers' hustle, heart, and what it means to keep showing up for our city and "make the doughnuts" every day. Read his latest LinkedIn article to learn why he stands by all of the city's imperfections and still believes that "New York City is the greatest city on earth. Period." http://sitch.co/15f

Today, we move forward. If you grew up in New York and are of a certain age, you know going forward is what we do best.

TEDxBroadway believes nurturing new talent is one of the smartest ways to make Broadway the best it can be…and we couldn...
10/06/2020

TEDxBroadway believes nurturing new talent is one of the smartest ways to make Broadway the best it can be…and we couldn't agree more! As TEDxBroadway 2020 goes virtual, members of the Young Professionals Program will not only receive complimentary admission to the conference, but also gain access to exclusive virtual programming and networking opportunities with industry insiders and fellow young professionals. Apply for the TEDxBroadway Young Professionals Program before the October 11th deadline here (and pass it along to young professionals in your network!): https://www.tedxbroadway.com/yp-application-2020

From reopening schools to reevaluating resolutions before the end of the year, September has always felt like a good tim...
09/29/2020

From reopening schools to reevaluating resolutions before the end of the year, September has always felt like a good time to reset. This is especially true with 6 months of working from home under our belts!

So last week, our team came together for another Empower Hour to check-in on personal goals, identify new priorities, and explore creative reminders for staying focused and motivated.

Yesterday, as a continuation of our monthly series with Google, we were delighted to invite Mike Lorenc, Head of Industr...
09/18/2020

Yesterday, as a continuation of our monthly series with Google, we were delighted to invite Mike Lorenc, Head of Industry: Ticketing & Live Events, to discuss findings from a recent study measuring the virus’ impact on consumer behavior. One surprising statistic found was the increase in sports content currently forcing multi-sports fans to make a choice of what to watch (and what to skip!). With more competition than ever, what sports are winning your viewership?

Situation's cover photo
09/15/2020

Situation's cover photo

Situation
09/15/2020

Situation

The virtual stage is set! If you are missing Broadway as much as we are, join us, the MCC Theater, and a lineup of incre...
09/11/2020

The virtual stage is set! If you are missing Broadway as much as we are, join us, the MCC Theater, and a lineup of incredible performers this Sunday, September 13th at 8PM ET for Miscast20, a free worldwide event!

Get more info here: https://mcctheater.org/miscast20/

This Labor Day weekend, we are proud to team up with partners across the nation to bring you A Tribute to Essential Work...
09/04/2020

This Labor Day weekend, we are proud to team up with partners across the nation to bring you A Tribute to Essential Workers. Essential workers risk their lives to keep us safe, fed, and cared for every day and we are appreciative of this opportunity to recognize and fight for them.

Tune in Sunday, September 6th at 8pm ET to watch performances, hear stories, and learn how you can #HonorEssentialWorkers here: honoressentialworkers.com/

As an agency dedicated to building passionate communities, we’re proud to partner with the Born This Way Foundation for ...
09/01/2020

As an agency dedicated to building passionate communities, we’re proud to partner with the Born This Way Foundation for their #BeKind21 challenge. We pledge to make time to focus on kindness and support each other and our wider communities. Even if we’re physically apart, we’re still connected in kindness.

Ready to make kindness a habit?

Join us and do something kind for your mind, body, or community every day from September 1st to 21st!
Learn more here: bornthisway.foundation/bekind21

We join The Broadway League in urging Congress to pass a covid relief bill to help the thousands of workers struggling t...
08/12/2020

We join The Broadway League in urging Congress to pass a covid relief bill to help the thousands of workers struggling to survive - through no fault of their own - and need assistance NOW. Special thanks to New York’s own Senator Schumer who is fighting for working people and small businesses, including in our industry, with his support of the #SaveOurStagesAct and other vital support!

08/11/2020
IRC 2020 Gala Video

With the International Rescue Committee by their side, millions of people striving to survive the world’s worst crises are turning headlines to hope. We were proud to help them rewrite the stories of refugees and displaced people through the production of this flagship video for their annual gala. Learn more about the process of creating this video and the important work of the IRC: https://www.situationinteractive.com/case-study/international-rescue-committee/

We love partnering with friends for a good cause!  Last month, we collaborated with the Educational Theatre Foundation a...
08/05/2020

We love partnering with friends for a good cause! Last month, we collaborated with the Educational Theatre Foundation and Playbill to support Project Sing Out!, a live-streamed event featuring both Broadway stars and young theater students to raise money for arts education in low-income communities and communities of color. Learn more here: https://e.givesmart.com/events/hy1/

07/27/2020
While We Breathe Org

We are proud to support While We Breathe Org: A Night of Creative Protest to benefit the NAACP Legal Defense Fund. Tune in with us on Wednesday, July 29th at 9pm ET to see world premiere short works, written and produced by creatives from the stage and screen, in response to this moment in American history. We encourage everyone to listen, learn, and take action as this group of BIPOC artists and allies use their breath to tell their stories, raise awareness, and make change. #WhileWeBreathe

Join us on Wednesday, July 29 at 9PM EDT / 6PM PDT for #WhileWeBreathe. Show your support and donate to NAACP Legal Defense Fund

Listen, learn, act.
You Will Hear Us.
www.WhileWeBreathe.com
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The event will benefit NAACP Legal Defense Fund, The Bail Project, Black Organizing for Leadership and Dignity, BYP 100, Forced Trajectory Project, Justice Committee, and Southerners on New Ground. The evening brings together writers, directors, performers, editors, composers, sound designers, and more from both stage and screen, and will feature world premiere short works, written and produced in response to this crux moment in American history.

The cast will include Birgundi Baker (“The Chi,” “Heathers”), NAACP Theater Award winner Vanessa Bell Calloway (Coming to America, Letters from Zora), Bryan Terrell Clark (Hamilton, “When They See Us”), Neil Brown Jr. (“Insecure,” “SEAL Team”), Keith Eric Chappelle (“Billions,” Cyrano), Kevin R. Free (Dave, Eighth Grade), Obie Award winner Alfie Fuller (BLKS, Is God Is), Gold Derby nominee Marcus Henderson (Get Out, “Tacoma FD”), Chris Herbie Holland (What’s in a Name?, The Cancer Patient), NAACP and Obie Award winner Ty Jones (The Great Society, The Blacks: A Clown Show), Tony and Outer Critic’s Circle Award winner Patina Miller (Pippin, “Madam Secretary”), Lori Elizabeth Parquet (Dispatches from (A)mended America, Rizing), Esau Pritchett (“Iron Fist,” “Prodigal Son”), Obie and Outer Critic’s Circle Award winner Michele Shay (Seven Guitars, Meetings), Hailey Stone (Matters of Chance, Nasir), Obie Award winner and Tony nominee Will Swenson (Jerry Springer: The Opera, Hair), TL Thompson (Is This A Room, Straight White Men), and NAACP Image and Primetime Emmy Award winner and Golden Globe nominee Lynn Whitfield (“Greenleaf,” The Josephine Baker Story).

07/23/2020
The Broadway Community Project

There is no ecosystem in the world like Broadway—and right now, live theatre needs all of our help.
As our industry grapples with the future, we invite you to meet the thousands of incredible people whose disciplines keep the heart of Broadway beating. We’ve tagged just a few of our friends and partners in this industry here and now we encourage them, and all of you, to share this project with the people in your networks and get involved. Bring your passion, curiosity, and join the conversation: https://playbill.com/broadway-community-project #ThisIsBroadway

What makes social followers huge fans even before they see a show? On Tuesday, Lisa Cecchini, our VP of Media & Analytic...
07/16/2020

What makes social followers huge fans even before they see a show? On Tuesday, Lisa Cecchini, our VP of Media & Analytics, shared the results of our survey of over 28k followers of Broadway and West End shows. For only 1 more week, you can watch the virtual presentation, “The Power of the Fan,” in its entirety to learn what makes followers of theatrical brands such unique brand ambassadors. Watch here: http://sitch.co/159

Yesterday, we gathered with clients and agency friends to host “Reimagining Connection,” a virtual event that was all ab...
07/10/2020

Yesterday, we gathered with clients and agency friends to host “Reimagining Connection,” a virtual event that was all about producing virtual events. With speakers from backgrounds in education, entertainment, and nonprofit work, we explored how we have begun to reimagine the ways we gather our communities together in this time of virtual connection. Thank you to all of our speakers, who included leaders from Situation, Columbia University in the City of New York, Jagged Little Pill, and Covenant House International. Couldn’t make it to the event? Watch now: https://youtu.be/Ec6tMHrWTbg?t=27

06/29/2020
Situation Project

We're so proud of Situation Project's graduating 8th graders. We've loved watching them grow over the last three years and can't wait to see all that they accomplish in high school.

Congratulations to the graduating class of 2020! These students left such a positive impression after their visit to SiriusXM last December that Sway Calloway of Sway in Th Morning on Shade 45 Xm Radio wanted to give them a personal salute for graduation. As Sway said, "Keep chasing your dreams and making new dreams after new dreams!" The entire Situation Project team is so proud of your achievements. We look forward to seeing where your creativity and drive take you!

Today, we are closed to observe Juneteenth. Explore more about its history and cultural significance and see why this is...
06/19/2020

Today, we are closed to observe Juneteenth. Explore more about its history and cultural significance and see why this is a day to celebrate: https://si.sitch.co/37HwEit

Join us today at 4:30pm EDT for a conversation with the TEDxBroadway community about The Urgency of Change. We are expan...
06/16/2020

Join us today at 4:30pm EDT for a conversation with the TEDxBroadway community about The Urgency of Change. We are expanding the scope of our virtual series, originally conceived in response to the coronavirus pandemic, to ask “What’s the best WE can right now?” with a focus on the injustice and systematic racism our community and our world are grappling with. Tickets are free. Learn more and register at https://www.tedxbroadway.com/virtual.

“We all must do whatever we can right now — no matter how big or small — to support.” - Damian Bazadona (President & Fou...
06/01/2020

“We all must do whatever we can right now — no matter how big or small — to support.” - Damian Bazadona (President & Founder). Please join us and take action today: https://blacklivesmatters.carrd.co/ #BlackLivesMatter

We miss live theatre! So we can’t wait to celebrate the theatre season and community by tuning in to the Drama Desk Awar...
05/30/2020

We miss live theatre! So we can’t wait to celebrate the theatre season and community by tuning in to the Drama Desk Awards on Spectrum News NY1 tomorrow night. The event will benefit The Actors Fund and we encourage everyone to join us in watching and sharing their support!

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Since Situation’s founding in 2001, we’ve worked with some of the world’s leading brands including Stoli Vodka, The Metropolitan Opera, HBO, Major League Soccer, Wicked, National Geographic, Meals on Wheels, and The Ad Council. Our competitive edge continues to be our ability to develop and leverage proprietary insights gathered from joining the front lines of the world’s most passionate brand communities. Our work spans creative, media, communications, and technology solutions for a wide range of industries. Situation has also been honored with numerous workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune.

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