Thackway McCord

Thackway McCord We're a brand strategy and design firm with a focus on corporate branding. We help firms build and strengthen their brands at Defining Moments.

Operating as usual

It’s a Judd day.#donaldjudd #moma #untitled1963
10/11/2020

It’s a Judd day
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#donaldjudd #moma #untitled1963

09/24/2020

WIP!
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#branding #motiondesign #identitydesign #webdesign #ux #aftereffects #motiongraphics #thackwaymccord

👑 ..#ruthbaderginsburg
09/21/2020

👑
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#ruthbaderginsburg

Thrilled to announce the launch of Finseca today. The beginning of an empowering movement as the industry comes together...
09/16/2020

Thrilled to announce the launch of Finseca today. The beginning of an empowering movement as the industry comes together to protect the dreams and advocate for the financial wellbeing for all. Congratulations @finseca1!
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#financialsecurityforall #finseca #branding #identity #design #logo #brandconsultant #brandconsultants #merger #brandexperience #brandidentity #graphicdesign #strategy #visualidentity #c4d #3d #thackwaymccord

Thrilled to announce the launch of Finseca today. The beginning of an empowering movement as the industry comes together...
09/16/2020

Thrilled to announce the launch of Finseca today. The beginning of an empowering movement as the industry comes together to protect the dreams and advocate for the financial wellbeing for all. Congratulations @finseca1!
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#financialsecurityforall #finseca #branding #identity #design #logo #brandconsultant #brandconsultants #merger #brandexperience #brandidentity #graphicdesign #strategy #visualidentity #c4d #3d #thackwaymccord

Hi NYC design friends ❤️.What issues are top of mind for you? The fight for racial justice? Job security? The 2020 elect...
09/10/2020

Hi NYC design friends ❤️
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What issues are top of mind for you? The fight for racial justice? Job security? The 2020 election? Take 10 minutes to complete our survey. Your answers will help us identify ways we can better serve you and the community. 👉🏼 link in our bio.
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Our volunteer board created this survey, with generous advice from @eejackson, to guide our work moving forward. Be bold. Be honest. We plan to share findings and insights with our NY design community. Thank you in advance for your input and stay safe! Image by: @isasierra_gl

Hi NYC Design friends! ❤️.What issues are top of mind for you? The fight for racial justice? Job security? The 2020 elec...
09/10/2020

Hi NYC Design friends! ❤️
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What issues are top of mind for you? The fight for racial justice? Job security? The 2020 election? Take 10 minutes to complete our survey. Your answers will help us identify ways we can better serve you and the community. 👉🏼 link in our bio.
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Our volunteer board created this survey, with generous advice from @eejackson, to guide our work moving forward. Be bold. Be honest. We plan to share findings and insights with our NY design community. Thank you in advance for your input and stay safe! Image by: @isasierra_gl

⭐Fresh Grad 2020⭐⁠⁠Every year, AIGA NY showcases recent graduate students selected by local and regional programs in des...
08/09/2020

⭐Fresh Grad 2020⭐⁠

Every year, AIGA NY showcases recent graduate students selected by local and regional programs in design in our annual Fresh Grad series. This year, we are showcasing these graduates on our website. View their thesis work and learn more about their graduate school experiences.⁠

🌟Congratulations to the Class of 2020!🌟⁠
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Repost from @aigany

Excited to be collaborating on the Neighborhoods Now initiative to help find ways to rethink public spaces, storefronts,...
07/31/2020

Excited to be collaborating on the Neighborhoods Now initiative to help find ways to rethink public spaces, storefronts, parks and restaurants of various neighborhoods in our city.
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The pandemic has disproportionately affected communities of color, and threatens to expand the racial wealth gap. #NeighborhoodsNow connects four neighborhoods hard-hit by the pandemic — represented by leading local organizations — with more than twenty architecture and design firms. ⁣
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We are working through August 2020 to develop safe and effective reopening strategies. As the city reopens on a broader scale, Neighborhoods Now is an opportunity for experimentation and innovation at the local level. ⁣
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We are part of a coalition of 50+ architecture and design firms participating pro-bono including: @burokorayduman @lea.architecture @benjamincadena @wip_designcollective @onlyif_arch @bureauv @abruzzobodziak @baao_architects @aniketshahane @overlayoffice @parcoffice @smithsauer @bureauv @space4architecture @architensions @brandt_haferd @mkcarchitecture @new_affiliates @fredericktangarchitecture @kalos.eidos.nyc @tangible.space @somepeople_studio @scalar_architecture @studioforny @worrellyeung #futureexpansionarchitects @warchitecture_nyc @partnerandpartners @pentagramdesign @twotwelvenyc
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More info at @van_alen and @urbandesignforum

From February to April 1968, hundreds of black citizens marched holding matching posters that read "I Am A Man"— the sim...
07/07/2020

From February to April 1968, hundreds of black citizens marched holding matching posters that read "I Am A Man"— the simplest of statements in response to grossly inadequate safety precautions that had led to the death of two sanitation workers in Memphis. When Martin Luther King Jr. was assassinated on April 4, the strike intensified. His widow, Coretta Scott King, would join the protests four days later, holding the "Honor King: End Racism" poster. The strike ended the following week, with the city agreeing to union recognition and raises.
— an excerpt from “A Century of Posters Protesting Violence Against Black Americans -
Designs from a long history of outrage and grief”
by Angelina Lippert of Poster House
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link to full article in bio
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#protest #protestposters #designforchange #iamaman #angelinalippert #musebyclio @posterhousenyc #posterhouse #emorydouglas #blacklivesmatter

LOVE IS THE MESSAGE, THE MESSAGE IS DEATH, ARTHUR JAFA, 2016 7:30min.Stills from film. Streaming until Sunday, link in b...
06/27/2020

LOVE IS THE MESSAGE, THE MESSAGE IS DEATH, ARTHUR JAFA, 2016 7:30min
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Stills from film. Streaming until Sunday, link in bio
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From the Hirshhorn’s website: Arthur Jafa’s Love is the Message, The Message is Death is a powerful collage of found and original footage exploring the Black American experience, set to Kanye West’s song “Ultralight Beam.” The video is usually displayed on a large screen in a dark gallery, and Jafa previously has not made it available online. Now, with the artist’s full support, museums around the world have come together to stream it online for the first time. We understand that sharing art is not a substitute for other institutional actions to support social change. Yet we also believe that artists’ insights into complex histories and lived experiences are essential, and that they can be galvanizing.
As relevant as Love is the Message is to events today, it also assumes the ongoing history of systemic violence against Black people in the United States. It shows how Black Americans have taken these experiences and created cultural, political, and aesthetic achievements that both are intrinsic to American identity and radiate far beyond the nation’s borders. Four minutes in, the actress Amandla Stenberg poses a pointed question that echoes long after it ends: “What would America be like if we loved Black people as much as we love Black culture?”
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#loveisthemessagethemessageisdeath #arthurjafa #voteforchange #blacklivesmatter #registertovote

Photos from Thackway McCord's post
06/23/2020

Photos from Thackway McCord's post

Today is Juneteenth 2020..Beautiful interactive feature in NYT today 🖤please read it. Link in bio..A project by Veronica...
06/20/2020

Today is Juneteenth 2020.
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Beautiful interactive feature in NYT today 🖤please read it. Link in bio.
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A project by Veronica Chambers, with Tracy Ma, Joanna Nikas, Choire Sicha and friends. Photo editing by Beth Bristow, Anika Burgess, Nakyung Han, Eve Lyons, JuliAnna Patino and James Pomerantz
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#juneteenth #emancipationproclamation #blacklivesmatter #nytimes #variablefonts

Repost from @lovingday•Today is Loving Day. It took nearly nine years for the Lovings to win their case. But the fight a...
06/12/2020

Repost from @lovingday

Today is Loving Day. It took nearly nine years for the Lovings to win their case. But the fight against systemic racism isn’t over. Let’s take action as individuals and as a community. More details on LovingDay.org #blacklivesmatter #lovingday

Excited to announce Kat McCord will be judging the 2020 Best Brand Awards. The final deadline is June 15th, so get your ...
06/10/2020

Excited to announce Kat McCord will be judging the 2020 Best Brand Awards. The final deadline is June 15th, so get your entries in now! We can't wait too see all the great work from around the world!

The earth needs you now.24 hours of action at earth day.org@earthdaynetwork #earthday2020 #earthday50 #hopeoptimismactio...
04/21/2020

The earth needs you now
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24 hours of action at earth day.org
@earthdaynetwork #earthday2020 #earthday50 #hopeoptimismaction @m.bigdeal + #thackwaymccord

We may be apart but we are all in this together on planet earth.#earthday2020 #hopeoptimismaction
04/20/2020

We may be apart but we are all in this together on planet earth
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#earthday2020 #hopeoptimismaction

Alone together. Celebrating National Poetry Month in our new remote world, each separately writing a line, collectively ...
04/12/2020

Alone together. Celebrating National Poetry Month in our new remote world, each separately writing a line, collectively penning a poem. Connection is more than ever right now.
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Thank you @shubasu and @wnyc for the prompt #whatadifferenceamonthmakes
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#PAUSEpoetry
#nationalpoetrymonth
#exquisitecorpsepoetry
#surrealistpoetry
#poetryinthetimeofcorona
#wnyc
#thackwaymccord
#poppinsfont

Social distancing saves lives 💜.submission to the @viralartproject - join in!.#stayhome #socialdistancing #alonetogether...
04/03/2020

Social distancing saves lives 💜
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submission to the @viralartproject - join in!
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#stayhome #socialdistancing #alonetogether #covi̇d_19 #viralartproject #posterdesign

04/02/2020

April 1 is Census Day, get counted, make a difference
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2020census.gov #countmein #getcounted #2020census

Today is Equal Pay Day, which represents just how much further into the calendar year American women would have to work ...
03/31/2020

Today is Equal Pay Day, which represents just how much further into the calendar year American women would have to work to earn what their male counterparts made last year. Women in the United States who work full time, year-round, earn on average 82 cents for every dollar that a man earns, according to Census Bureau data analyzed by the American Association of University Women. Women of color fare far worse: Black women earn 62 cents on the dollar and Hispanic women 54 cents. This year, as a pandemic cripples the economy, these inequities will come into sharp focus, as many women confront the coronavirus on the front lines or lose their jobs because of the economic downturn." - @nytimes
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#equalpayday @ladiesgetpaid #equalpayforequalwork #workinthetimeofcorona

We’re Kicking off today!.More important than ever in these quarantine times connecting with and supporting emerging desi...
03/30/2020

We’re Kicking off today!
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More important than ever in these quarantine times connecting with and supporting emerging designers. #designmentoring #letszoom #wfh #thackwaymccord #designfutures

heated color debate!☂️ #pantoneviolet 😈 #r68b0b153 👾 #440099 🧕🏼 #thackwaymccord 👩🏻‍🎤 #corporatebranding🧞🕺🏾🌂 #thackwaymcc...
03/27/2020

heated color debate!
☂️ #pantoneviolet 😈 #r68b0b153 👾 #440099 🧕🏼 #thackwaymccord 👩🏻‍🎤 #corporatebranding🧞🕺🏾🌂 #thackwaymccordathome🦄🔮#wfh 💜

Are your senses dulled to boredom? Are you addicted to your phone? Get unplugged!Disown your phone for a night and join ...
03/04/2020

Are your senses dulled to boredom? Are you addicted to your phone? Get unplugged!
Disown your phone for a night and join our friends at @doberman as they host our @aigany MIX party at The Wooly – a speakeasy hidden below the historic Woolworth Building. They will conduct an interactive Senses Census, featuring five sensory stations that will amplify your sight, sound, smell, taste, and touch. Be prepared for mind boggling illusions, ways to hack your taste, mystery sounds, and more.
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#aigany

take out.#todaysstudiolunch #thackwaymccord #yayatea #onigiri
02/27/2020

take out
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#todaysstudiolunch #thackwaymccord #yayatea #onigiri

Dan Flavin at sunset.#ninesculpturesinfluorescentlight  #danflavin #danflavinartinstitute #diaartfoundation
02/17/2020

Dan Flavin at sunset
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#ninesculpturesinfluorescentlight #danflavin #danflavinartinstitute #diaartfoundation

02/07/2020

🔺🔹▪️
Are you a design student or new graduate? Well, it’s that time of the year for the 4th Annual AIGA NY Job Fair! Meet New York’s top creative companies and studios! It’s speed networking meets the design industry. Come by, introduce yourself, and discover where to take your first steps in the design industry.
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Starr Foundation Hall – 63 5th Avenue, Room UL102
Friday, February 7, 2020
12:00pm – 4:00pm

01/20/2020

Los Ultimos / Endless Letterpress
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Join us for a screening this Wednesday: January 22nd: a documentary about the past, present and future of letterpress in Argentina @losultimosdoc Tickets available at @aigany
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Thanks @lynneyun for bring it to us! #letterpress #typography #losultimosdoc #endlessletterpress #typesetting #documentary #typelovers

01/02/2020

Twenty Twenty! The third and final New Years colab with the fab @scyld_bowring !
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#motiongraphics #cinema4d #fluid #mdcommunity #motiondesign #typography #movingtype #thackwaymccord #scyldbowring #giveussomeliquidgold

01/01/2020

happy MMXX! say it loud!
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super fun colab with our friend @scyld_bowring
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turn it up! #motiongraphics #cinema4d #mmxx #movingtype #scyldbowring #thackwaymccord

12/31/2019

Best wishes to all on the eve of a new decade!
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motion design by our friend @scyld_bowring .
sound on : ) #cinema4d #motiongraphics #motiondesign #typography #2020 #thackwaymccord #scyldbowring

11/11/2019

Gold! Our work with @storyfulvideo has won for best visual identity at the Transform Awards!
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#socialmediaintelligencesgency
#makingsenseoftheworld #storyful #transformNA #visualidentity #brandstrategy #corporatebranding #thackwaymccord

Having fun working on this years holiday chocolate concept, (each year we collaborate on a new series of chocolate bars!...
11/07/2019

Having fun working on this years holiday chocolate concept, (each year we collaborate on a new series of chocolate bars!) and looking back at last years partnership with the fabulous @juliaparris, her cut paper collage works drawing on her experiences with synesthesia. Here, pinned up on our moodboard are her wrappers, the chocolate itself long gone 😊
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#synesthesia #collage #packagingdesign #juliaparris #thackwaymccord #moodboard
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music inspiration: #fourtet #nilsfrahm #maxrichter

onto innovation! .#justlaunched #ontoinnovation #semiconductor #brand #corporatebranding #logotype #merger
11/01/2019

onto innovation!
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#justlaunched #ontoinnovation #semiconductor #brand #corporatebranding #logotype #merger

untitled with umbrellas
10/29/2019

untitled with umbrellas

Address

77 Bowery
New York, NY
10012

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

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(212) 995-1391

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