TheLeadfactory provides premium demand creation and Lead Generation Services to B2B technology and service firms.
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Operating as usual
Researchers with Boston Consulting Group had found that the number of households with more than $5 million in investable assets crossed the one million mark. This article verifies what we have seen in the Premex WealthGraph data. From a targeting perspective, it makes sense that wealth intelligence
Premex.io was nominated to present at the i-Hamptons Riptide event. We now need your help to get enough votes to make the final cut. Please watch our 2 minute executive summary and leave some feedback and lots of stars 🙂 Thanks so much in advance for your support. https://www.i-hamptons.com/premex
Welcome to the first community and resources guide, dedicated to innovation in the Hamptons. Join the movement and help build our growing community.
Digital marketing must add wealth intelligence to account for the huge income gap in the US...
The income gap in the US has risen dramatically in the last 20 years. In fact, the disparity between the top and bottom households is now at an alarming level. Ray Dalio, the founder of Bridgewater Associates, shared a chart his LinkedIn post which analyzes the share of US household wealth by
Some thoughts on ad fraud and the barriers to luxury brands using digital more effectively. https://www.premex.io/blog/2017/11/1/3i7mhem4gcxay7dqcxdso87pic3gz6
One of the big reasons that more luxury brands have been slow to adopt programmatic marketing is inventory quality and brand safety. Reading through a recent article in Digiday reminds me of all the measures that we put in place to prevent fraud tactics. It is essential to carefully curate
https://www.premex.io/blog/2017/10/26/lessons-from-burberry-getting-your-digital-house-in-order
At Salesforce’s Dreamforce 5 years back, Angela Ahrendts of Burberry explained that the online digital ecommerce experience should match the offline. And that is precisely what they did, using service cloud to deliver the same world class customer experience online that customers would recei
https://www.premex.io/blog/apple/luxuryretail
New Apple Store in Chicago
We just launched the new www.premex.io site last week. Check it out and let us know what you think.
Premex Co-founder David Friedman's interview with High Drive Network
Russ Capper interviews David Friedman, founder, Wealth-X and co-founder of LifeChain. David discusses how he uses disruptive data to help engage the ultra affluent.
https://www.bloomberg.com/news/articles/2017-08-11/rich-hamptons-buyers-don-t-want-mega-mansions
Tennis courts are also on hold.
Has anybody tried www.worldsbest.com an ebay for luxury goods?
Publishers need help navigating the treacherous ad tech waters. We are pleased to have a solution for them to connect with quality demand. https://www.google.com/amp/s/adexchanger.com/publishers/new-york-times-ceo-inveighs-skeefo-ad-tech-despite-recent-strides/amp/
It's never a surprise to hear a high-end digital publisher lampoon the chaotic digital ad environment, but a sharp invective delivered yesterday by Mark Thompson, CEO of The New York Times, went beyond the usual sniping. "The world of digital advertising is a nightmarish joke," he said during a pane...
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exploring a tool for ad sales, media buying exchange, anyone want to brainstorm with us?
Using Bitly to drive social traffic to client newsletter and website: http://bit.ly/75blr
If it's October, then it's the start of the 4th quarter for many of our partners and clients and their customers. This is a good time to assess where you are for 2009, with special attention on streamlining operations in order to become a leaner organization.
www.theleadfactory.net needs a redesign
TheLeadFactory provides outsourced sales, inside sales, lead generation, demand generation, marketing list formation, telesales, telemarketing, cold calling, and more.
for our budget conscious clients we find that we can buy the .17c DNB records for account data and find better contacts in through linkedin relationships, zoominfo, and other resources, works great and saves money.
we are liking zoominfo for prospect list development over hoovers and a couple other resources
please intro us to all your friends that are in sales and marketing.
@theleadfactory
how will we ever get to 1000 to get theleadfactory name on facebook
Please join the Lead Factory fanpage, so we can get the vanity URL on facebook, and keep you all informed on our growth and development
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