Aleksandar Maćašev

Aleksandar Maćašev Visual art of Aleksandar Maćašev.

(source: Wikipedia) Aleksandar Maćašev (Matyashev), born in 1971, is a Serbian artist and designer known for his controversial Joseph Goebbels™ project in which Joseph Goebbels was depicted as the father of contemporary media culture. Maćašev was born in the town of Bečej in former Yugoslavia, on August 3, 1971. He moved to Belgrade in 1991 to attend the Faculty of Architecture, University of Belgrade, and graduated in 1998. Beginning in 2001 he worked for various advertising agencies in Belgrade: New Moment (former Saatchi and Saatchi), BBDO Ovation, Pristop and Mass Vision. He conceived the first course in web design in Serbia for BK Academy of Arts where he taught from 2004 to 2006. He has worked as a freelance artist and designer since 2004. He lives and works in New York. Maćašev is best known for the use of advertising and mass media vocabulary in his work, as well as for his elusive professional identity, which fluctuates between applied and fine arts. "His graphic work is challenging, political and often uncomfortable." He targets issues like mass-media culture, religious bigotry, political hypocrisy and making private issues public. Maćašev's work has been featured and written about in design publications from throughout the world. VISUAL ARTS http://www.aleksandarmacasev.blogspot.com Work (2005- ...) http://www.chromatweet.com ChromaTweet. Nano-blogging in color. http://www.chromatweet.net ChromaTweet Social Network. http://www.the-mighty.com Work (till 2005) http://www.goebbels.info Joseph Goebbels™ http://www.macasev-margins.blogspot.com "Margins", a visual diary http://www.macasev-t-shirts.blogspot.com random T-Shirt collection (T-shirt design) http://www.macasev-color.blogspot.com Sidewalk Tweets http://www.joseph-goebbels-tm.blogspot.com diary of the Joseph Goebbels™ project WRITING http://www.americana-tidbits.blogspot.com column about American culture - in Serbian http://www.macasev-txt.blogspot.com Collection of various previously written articles about visual culture - in Serbian and English Personal FB profile of Aleksandar Maćašev is at http://www.facebook.com/macasev

In modern times color is often viewed as an abstraction from the material world. We conceptualize it as if it has a life...
06/05/2020

In modern times color is often viewed as an abstraction from the material world. We conceptualize it as if it has a life of its own. Putting color back where it comes from and observing its behavior can give us a richer insight into how it works and what it does.
Color in this book is discussed not as something static that we simply apply or recognize as individuals, but as an instrument of social control, a social class signifier, or an identity marker. Here color occupies that liminal intersection of social and personal, a common domain of constant negotiation, clashing worldviews, power relations, domination, and consensus.
While trying to avoid a useless cacophony of color voices, the book will revisit key ideas and perspectives in color literature, with the addition of up-to-date research, examples from the hive-mind of the Internet, and personal observations and assumptions. Just as color is a shared experience, thinking about color is a collective and cooperative endeavor. So is this book, in a way. It is built from the vast pool of knowledge and resources created and gathered by other people.
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The background of the images for "Why That Color?" book posts are made of chromaposts (88 colors each) beginning with 1 October 2017, when I started working on the book.
Chromaposts of this post: 28 Dec 2017 - 25 Mar 2018

In modern times color is often viewed as an abstraction from the material world. We conceptualize it as if it has a life of its own. Putting color back where it comes from and observing its behavior can give us a richer insight into how it works and what it does.

Color in this book is discussed not as something static that we simply apply or recognize as individuals, but as an instrument of social control, a social class signifier, or an identity marker. Here color occupies that liminal intersection of social and personal, a common domain of constant negotiation, clashing worldviews, power relations, domination, and consensus.

While trying to avoid a useless cacophony of color voices, the book will revisit key ideas and perspectives in color literature, with the addition of up-to-date research, examples from the hive-mind of the Internet, and personal observations and assumptions. Just as color is a shared experience, thinking about color is a collective and cooperative endeavor. So is this book, in a way. It is built from the vast pool of knowledge and resources created and gathered by other people.

_____

The background of the images for "Why That Color?" book posts are made of chromaposts (88 colors each) beginning with 1 October 2017, when I started working on the book.
Chromaposts of this post: 28 Dec 2017 - 25 Mar 2018

"Why That Color?" book is in the works."Why That Color?" first started as a series of articles inspired by the Chromapos...
04/02/2020

"Why That Color?" book is in the works.

"Why That Color?" first started as a series of articles inspired by the Chromapost practice, and then it developed into a series of lectures, and a post-graduate course. In 2017 I had an opportunity to do further research, and to start turning the whole investigation into a book, hence a bit of silence on this page.
There will be regular installments in this format about the book, its development, and its main ideas.
"Why That Color?" info: chromapost.com/wtc
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The background of the images for "Why That Color?" book posts are made of chromaposts (88 colors each) beginning with 1 October 2017, when I started working on the book.
Chromaposts of this post: 1 Oct - 27 Dec 2017

Chromapost turns eleven today.
Instead of a retrospective Chromapost artwork we'll mark the occasion with an announcement that a "Why That Color?" book is in the works.

"Why That Color?" first started as a series of articles inspired by the Chromapost practice, and then it developed into a series of lectures, and a post-graduate course. In 2017 I had an opportunity to do further research, and to start turning the whole investigation into a book, hence a bit of silence on this page.
There will be regular installments in this format about the book, its development, and its main ideas.
"Why That Color?" info: chromapost.com/wtc

_____

The background of the images for "Why That Color?" book posts are made of chromaposts (88 colors each) beginning with 1 October 2017, when I started working on the book.
Chromaposts of this post: 1 Oct - 27 Dec 2017

Show/Tell Me What Is KitschExamination of the usage of the word kitsch (kič) in ex-Yugoslavian cultural space.Visitors a...
02/08/2017

Show/Tell Me What Is Kitsch
Examination of the usage of the word kitsch (kič) in ex-Yugoslavian cultural space.
Visitors are invited to use stickers to perform “kitsch” labeling.
You can label something “kitsch” with an actual printed sticker, or with a hashtag #kič online.
macasev.com/kic
facebook.com/stajekic

This work is part of the "Who Gave You All These Words When You Don't Know How To Use Them" show at the Navigator gallery
in Belgrade (4-17 February 2017).
Curator: Mia David
Production: Navigator gallery
Photo: Senja Vild

Chromapost feature in "Becoming a Design Entrepreneur" by Steven Heller & Lita TalaricoAllworth Press, 2016p. 133-136Buy...
12/15/2016

Chromapost feature in "Becoming a Design Entrepreneur" by Steven Heller & Lita Talarico
Allworth Press, 2016
p. 133-136
Buy on Amazon http://a.co/bpGkOrJ

Chroma Tarotchromapost.com/chroma-tarotEach card from Chroma Tarot is one color. The symbology of every card from the Ma...
12/11/2015

Chroma Tarot
chromapost.com/chroma-tarot
Each card from Chroma Tarot is one color.
The symbology of every card from the Major Arcana suit (22 cards) is derived from various Tarot traditions and sources and then summarized into a single color. Sources that were used include Visconti-Sforza, Tarot of Marseilles, Swiss 1JJ Tarot, Rider-Waite and Thoth Tarot, modern interpretations by Alejandro Jodorowsky and Alan Moore, as well as personal experience.
Since the cards contain no other markings they can be identified by a matching chart.
Prototype: acrylic paint on paper

Chromapost [3 September - 7 October, 2013] Leftovers.Six pieces made of leftover paint from Chromapost [3 September - 7 ...
12/07/2015

Chromapost [3 September - 7 October, 2013] Leftovers.
Six pieces made of leftover paint from Chromapost [3 September - 7 October, 2013] painting.
chromapost.com/chromapost-sep-oct-2013-leftovers.html

Chromapost [DATA = COLOR] data visualization is part of the Mapping Knowledge exhibition at the Mundaneum in Mons, Belgi...
07/20/2015

Chromapost [DATA = COLOR] data visualization is part of the Mapping Knowledge exhibition at the Mundaneum in Mons, Belgium. (This year's European Capital of Culture) goo.gl/TVDWSX
27 June 2015 to 29 May 2016
Digital print in light box. 2m x 1.5m
6 Years of Chromapost, Hue Distribution

Axis HRM visual identity.
09/05/2014

Axis HRM visual identity.

Lego Sketches
07/16/2014

Lego Sketches

COLOR = DATA series of data visualizations made for Chromapost in celebration of its first five years. www.chromapost.co...
07/14/2014

COLOR = DATA series of data visualizations made for Chromapost in celebration of its first five years.
www.chromapost.com/color-data
[1 April 2009 - 31 March 2014, 1826 colors/days]

Presentation for the students of School of Visual Arts (www.sva.edu), Illustration MFA program.
07/11/2014

Presentation for the students of School of Visual Arts (www.sva.edu), Illustration MFA program.

'Chromapost December 2013, Leftover No.1'acrylic paint on canvas11/14 in
07/09/2014

'Chromapost December 2013, Leftover No.1'
acrylic paint on canvas
11/14 in

ChromaPost [December 2013]Year: 2014Dimensions: 30/40 in (76/101 cm)Medium: Acrylic on canvasChronological sequence of 3...
05/23/2014

ChromaPost [December 2013]
Year: 2014
Dimensions: 30/40 in (76/101 cm)
Medium: Acrylic on canvas

Chronological sequence of 31 colors from December 2013.
Colors are manually translated from digital do analog.
(www.chromapost.com/chromapost-December2013-painting.html)

The painting was available at this year's ArtBridge Spring Art Auction (Fri, 2 May 2014).
www.art-bridge.org/auction

Why That Color?ChromaPost sessions at Mikser House.www.mikser.rs23 August - 3 September, Belgrade3 slide projections2 le...
10/21/2013

Why That Color?
ChromaPost sessions at Mikser House.
www.mikser.rs
23 August - 3 September, Belgrade

3 slide projections
2 lectures
1 presentation
1 poster
1 collaborative artwork on the spot


Act I, Friday, 23 August
Influences on color perception: culture, commerce, visual communication and memories.

Act II, Tuesday, 27 August
Influences on color perception: color theory and art history.

Act III, Friday, 30 August
Color as emotion. Review of the entire Chromapost project.

Act IV, Tuesday, 3 September
Real-time creation of a participatory artwork on the spot. All the visitors will have a chance to incorporate their own emotions into a collaborative work of art.

During those two weeks three different slide shows about Chromapost will be on view in Mikser House. Visitors will also be able to get signed copies of ‘Chromapost 4YRS’ poster.

Collaborative artwork created by the visitors of ChromaPost Sessions (Act IV) at Mikser House in Belgrade. Every partici...
10/15/2013

Collaborative artwork created by the visitors of ChromaPost Sessions (Act IV) at Mikser House in Belgrade.
Every participant chooses one 20/20 cm tile based on their present emotional state (red, yellow or blue).
The final work is a collective emotional snapshot of 72 people.
(red/yellow/blue adhesive film on 72 20/20 cm wooden panels, 240/120 cm)
Check out participants, stats and pictures at www.chromapost.com/chromapost-sept-3.html
------------
Produced by Mikser Beograd

New ChromaPost takeaway card.
10/08/2013

New ChromaPost takeaway card.

Saturday, 28 September 2013. 2-5PM.You will also have a chance to see two videos about the Chromapost Dumbo installation...
09/28/2013

Saturday, 28 September 2013. 2-5PM.
You will also have a chance to see two videos about the Chromapost Dumbo installation, and to get a signed copy of "Chromapost 4YRS" poster. (www.chromapost.com/4yrs)

Why That Color?Chromapost sessions at Mikser House.23 August - 3 September, Belgrade3 slide projections 2 lectures 1 pre...
09/26/2013

Why That Color?
Chromapost sessions at Mikser House.
23 August - 3 September, Belgrade

3 slide projections
2 lectures
1 presentation
1 poster
1 collaborative artwork on the spot

Act I, Friday, 23 August
Influences on color perception: culture, commerce, visual communication and memories.

Act II, Tuesday, 27 August
Influences on color perception: color theory and art history.

Act III, Friday, 30 August
Color as emotion. Review of the entire Chromapost project.

Act IV, Tuesday, 3 September
Real-time creation of a participatory artwork on the spot. All the visitors will have a chance to incorporate their own emotions into a collaborative work of art.

During those two weeks three different slide shows about Chromapost were on view in Mikser House. Visitors could also get signed copies of ‘Chromapost 4YRS’ poster.

More info at www.facebook.com/chromapost

Why That Color?
Chromapost sessions at Mikser House.
23 August - 3 September, Belgrade

3 slide projections
2 lectures
1 presentation
1 poster
1 collaborative artwork on the spot

Act I, Friday, 23 August
Influences on color perception: culture, commerce, visual communication and memories.

Act II, Tuesday, 27 August
Influences on color perception: color theory and art history.

Act III, Friday, 30 August
Color as emotion. Review of the entire Chromapost project.

Act IV, Tuesday, 3 September
Real-time creation of a participatory artwork on the spot. All the visitors will have a chance to incorporate their own emotions into a collaborative work of art.

During those two weeks three different slide shows about Chromapost were on view in Mikser House. Visitors could also get signed copies of ‘Chromapost 4YRS’ poster.

More info at www.facebook.com/chromapost

Three collaborative projects with Mirko Ilic Corp. are featured in 'Fist to Face' by Dejan Kršić, a monograph about Mirk...
07/09/2013

Three collaborative projects with Mirko Ilic Corp. are featured in 'Fist to Face' by Dejan Kršić, a monograph about Mirko Ilić. Published by Print Publishing, 2012

Waiting for the Sun, mural.The mural is produced by Mikser Beograd and Ceresit Facade Paints in the historic Belgrade ne...
07/02/2013

Waiting for the Sun, mural.
The mural is produced by Mikser Beograd and Ceresit Facade Paints in the historic Belgrade neighborhood of Savamala. The design is based on a T-shirt design which is derived from a vintage Hungarian matchbox label.
Executed by Stevan Šoln.
More at www.aleksandarmacasev.blogspot.com/2013/06/waiting-for-sun-mural.html
(photo by Stihnaasfaltu)

Inspiration board made for AGITPOP portal is featured at 'Inspiration, remembrance or future?' show.www.agitpop.me/?a=in...
06/18/2013

Inspiration board made for AGITPOP portal is featured at 'Inspiration, remembrance or future?' show.
www.agitpop.me/?a=ins

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