Grow

12/02/2020

Grow’s Engagement Director, Karen Staughton, shares 6 tips to build a culture of innovation. Check them out in the article on AW360. https://bit.ly/33CcmpI

11/11/2020

Our Machine Learning Fairness project with #ThinkWithGoogle recently won Site of the Day and Developer @awwwards 🏆 #thisisgrow Check it out https://bit.ly/3loq3zn

11/10/2020

3 Tech-Driven Tips For Retailers To Avoid Black Friday Blues

Grow’s Engagement Director, Karen Staughton, shares 3 tech-driven tips to avoid the Black Friday retail blues. Read more from Media Post https://www.mediapost.com/publications/article/357546/3-tech-driven-tips-for-retailers-to-avoid-black-fr.html

For one, what if retailers could add an online element of useful facts to push consumers to make that purchase while in-store?

11/02/2020

How Virginia-Based Grow Is Thriving During COVID

A digital approach to client communication and team collaboration has always been the Grow way. Read how we continue to work effectively despite challenging circumstances in our recent Forbes feature. https://www.forbes.com/sites/toddwasserman/2020/10/30/how-grow-shrugged-off-covid-and-helped-google-and-spotify-thrive/?sh=4b9383d32e22

The ad agency Grow fared much better than some others during the Covid pandemic that has waylaid other agencies and Drew Ungvarsky thinks he knows why.

11/01/2020

A Marketer's Guide to Machine Learning Fairness - The FWA

Our work with Think with Google is today’s FWA!

The interactive story shows marketers how a single incident of machine learning bias can erode consumer trust, and shares steps to help prevent it.

An interactive story showing how biased data distorts a brand’s view of its customers – told by applying algorithms to portraits and interpreting them

10/29/2020

To Build a Standout Digital Brand, Look to the Smallest Details

For standout brand work, look to the smallest details. Muse by CLIO shares Grow ECD Eric Lohman’s perspective on building great digital experiences.

https://musebycl.io/design/build-standout-digital-brand-look-smallest-details

They mean a lot more than you think

10/23/2020

Amp spotlight: Innovative strategies for pitching new business during a pandemic

Ad Age’s AMP Spotlight recently featured Grow's CEO & CCO, Drew Ungvarsky, on how the agency is changing pitch strategies to win new business. https://adage.com/article/agencies/amp-spotlight-innovative-strategies-pitching-new-business-during-pandemic/2288121

Nothing breeds innovation like adversity, and this year has brought a wave of challenges that have pushed agencies to tweak and fine-tune—or rethink entirely—their usual way of doing things. With in-person meetings ruled out and budgets tightened up across the board, agency leaders have had to c...

10/20/2020

In Digital Innovation Briefs, You Have to Pick a Lane – Advertising Week 360 • AW360

Disruption vs. Mass Adoption: Which is Right for Your Digital Campaign? Check out our recent article featured in AW360.

Techtelligence In Digital Innovation Briefs, You Have to Pick a Lane 6 days ago by SarahAnn Walters 0 Share this post By Sarah Ann Walters, Director of Strategy and Client Engagement at GROW Digital innovation is seen as a swiss army knife of audience engagement, but too often these briefs are set u...

09/29/2020

How Digital Will Help Reinvent Post-Pandemic Retail

Traditional retail is still a crucial stop on the consumer journey but having faced the one-two punch of a global pandemic and the non-stop wave of digital innovation, the role of retail is now being redefined in real-time. How can forward-thinking brands seize on this opportunity to unveil retail’s second act?

https://thisisgrow.com/insights/retail-industry-innovation

Traditional retail is crucial to the consumer but is undergoing massive change. Learn how digital innovation might shape the future of retail.

09/24/2020

Grow's cover photo

09/11/2020

We recently expanded our work with the Google Marketing Kit to include support for 75 markets globally. The worldwide rollout, includes assets to support businesses through Covid-19 operational changes and highlight black-owned business attribution.

The platform we created with Google helps support small business owners with free customized marketing materials, powered by artificial intelligence. With just a few clicks, businesses can easily turn their Google data — like positive customer reviews and Google My Business information — into beautifully designed posters, social content, and more. https://thisisgrow.com/work/marketing-kit

08/27/2020

A guide to machine learning (ML) fairness - Think with Google

Making fairness a priority in your machine learning strategy isn't just the right thing to do — it's business critical. We partnered with Think with Google to show marketers how to avoid algorithmic bias and build customer trust. Explore the piece at http://grw.to/twgmlfairness.

ML fairness builds trust, widens reach, and shows customers that their concerns matter. Here are clear steps for developing inclusive ML.

08/20/2020

In Digital Innovation Briefs, You Have to Pick a Lane

It’s easy to think of digital innovation as the silver bullet for your brand’s next campaign, but too often these briefs are set up to fail because they're missing a critical distinction: what kind of behavior are you trying to create? See how to avoid the trap of the silver-bullet innovation brief in our latest article
In Digital Innovation Briefs, You Have to Pick a Lane. https://thisisgrow.com/insights/digital-marketing-strategy-disruption-vs-mass-adoption

Digital marketing is suited to both disruption and mass adoption. Uncover the key distinctions & goals of these two unique campaign strategies.

08/06/2020

Ad Age Small Agency of the Year

Grow is an Ad Age Small Agency of the Year! Our passion is creating digital experiences that people love, and this recognition is a great testament to that. The award celebrates our work, our culture, and the incredible team that makes it all possible. We’re honored and excited to be recognized. Read about the award at adage.com/smallagencyawards2020.

07/31/2020

👀 Lookin' good in that golden hour light. Congrats to the Elizabeth River Trail for completing an ambitious capital campaign to revitalize and expand this local gem. Proud to have played a role in bringing your vision for the trail to life.

07/23/2020

Is Digital Innovation Always Hard? Not if You Lay the Groundwork.

It’s time to talk about innovation.

The best brands already know they need to innovate, but the path to get there is elusive, intimidating and full of risk. But what if digital innovation didn’t have to be so hard?

Discover how to build a solid foundation for innovative creative work in our latest article.

Every brand wants new solutions to their problems, but innovation is impossible without a solid foundation. Discover how to lay the groundwork for innovation.

07/10/2020

Thank you to League of American Bicyclists for recognizing Grow as a Gold Level Bicycle Friendly Business – one of only six in Virginia! Biking is part of our culture, and plays an important role in our team’s health and well-being. Special thanks to our partners in the Downtown Norfolk community for helping to make this possible. Popping a wheelie in celebration 🚲

07/09/2020

To Build a Standout Digital Brand, Look to the Smallest Details

The bar for great digital experiences rises all the time.

So how do you create the kind of industry-defining work that will build a brand? In short, look to the smallest details – from thoughtfully considered design touches that demonstrate the brand’s values, to small UX/UI tweaks that can change consumer expectations for a category.

Check out our latest article to discover what we’ve learned about the “last 1%” in experience design, and how spending extra time there can make all the difference.

Inventive design can make a big impact when it comes to connecting brands with consumers on digital platforms.

06/29/2020

Grow’s (virtual) doors will be closed this week to give our employees time to unwind, learn, participate, and recharge. Shoutout to Team Culture for the Summer Week starter kits, complete with everything we’ll need to kick it off right. See you on the other side. ✌️

06/25/2020

Digital-First to Digital-Everything: What we Can Learn From a Lockdown

As we all emerge from a quarter of crisis and begin to forge a path into the second half of 2020, the question keeping everyone up at night is, “what happens next?”

We can’t predict the future of digital, but recent events have given us a chance to take a pulse on the consumer, culture, and digital landscape at large. Understanding these shifts will have a huge impact on how we all exist and behave in the world.

Check out our latest article to see how brands can understand, adapt, and help define the “new normal” in the digital space.

Before we can understand where we’re going, it’s important to remind ourselves of where we’ve come from.

06/22/2020

Understanding the consumer mindset during coronavirus - Think with Google

Supermoon 🌕 Meditation apps 🧘‍♀️ Memes 😆

These are just a few of the search trends our latest data story for Think with Google uncovers. As our world changes day to day, we worked quickly to help marketers understand the shifting consumer mindset. Get all the insights by visiting the link below.

Google’s Official Digital Marketing Publication. We’re exploring consumer behavior and trends in what people search for and watch during coronavirus.

06/19/2020

Grow — #CommitToChange

We recognize that greater representation and diversity starts with transparency and accountability.

Today, we are responding to the call from 600 & Rising, and joining 29 other agencies to #CommitToChange — beginning an effort to share data and make commitments to shape a more equitable industry, starting with our agency.

Of Grow’s 50 employees, 38 are white and 12 are people of color. 29 of our employees identify as male, while 21 identify as female.

We have already begun efforts to define and improve our approach to diversity and inclusion, and will share our commitments now and in the future at thisisgrow.com/diversity.

We recognize that greater representation and diversity starts with transparency and accountability.

06/16/2020

Home sweet home. Check out the progress over at Assembly, an iconic building campus for creators and technology innovators. We’re proud to join some like-minded peers in bringing this community to life.

06/12/2020

Grow - How AI Can be a Powerful Creative Partner for your Digital Campaigns

AI has captured a lot of press in the digital marketing space. But behind the headlines, the power of AI is often misunderstood, especially when it comes to the technology’s role in creative campaign development and powering transformative digital experiences.

If you’re thinking about what AI can do for your brand, here are three areas to explore where AI can really shine, and how to approach them with your marketing team and agency partners.

AI can certainly make your creative marketing campaigns magical, but success takes more than simply waving a wand.

05/29/2020

One Show Finalist 2020

Moving on up 👏 We’ve been named a finalist by The One Club for Creativity for our work with adidas Running and the Boston Marathon. Thank you, One Show, and congrats to all the finalists.

05/21/2020

Grow - No strings attached. When brands create value and ask nothing in return.

Many brands are creating truly valuable connections with their audiences, and asking for nothing in return. Giving away valuable content with no strings attached can empower individuals to be global ambassadors of your brand.

Learn how to engage with your audience by meeting them in the feel-good part of the funnel in our latest article.

Make no mistake. Conversion marketing and brand marketing are still the modes du jour for many brands

04/29/2020

Support our work in the 2020 Webby Awards

Our work with adidas & Boston Marathon is nominated for The Webby Awards in 2️⃣ categories: Social - Sports, and Video - Live Experiences. 🙌 The Webbys are voted on by the Internet-loving public, so we need your help & your vote to win. Follow the link below to vote!

Our work with Adidas for the Boston Marathon is nominated for two Webby Awards. We need your help & your vote to win.

04/28/2020

This month, we launched new print and social materials on the Google My Business Marketing Kit platform – helping businesses across America share key #covid19 updates with their customers. Here are ways to support some of our local favorites. Tag your favorite #smallbusiness in the comments below. #thisisgrow
https://marketingkit.withgoogle.com

04/17/2020

We’re honored to be shortlisted by The One Club for Creativity for our work with adidas Running Boston Marathon in the Creative Use of Data / Storytelling category. #thisisgrow

04/16/2020

Writing Content for UX (Updated Info!)

Our very own Meg Linen is headlining the last UXPA Norfolk event of the season, dropping knowledge on writing content for UX. RSVP at the link below.

Thu, Apr 16, 2020, 6:00 PM: UPDATE (4/9/20): Due to the ongoing presence of COVID-19, we have decided to transition this event into an online-only presentation and Q&A. Because of this, we are making

04/07/2020

Putting the “G” in Grow since day one. Happy 15th anniversary, Gabe.

03/11/2020

Redesigning Creative Workspaces | Communication Arts

The creative workspace is evolving, and with it the belief that a space should serve just one function. Check out the Communication Arts article on the subject below, which includes our own ENJOY: concept among its inspiring examples. 🙌

Chris Daniels finds designers establishing hubs of creativity in communities across the United States.

03/03/2020

Senior developer Ashley Hill spoke on 757ColorCoded's “Women of Color in Tech” panel last night at ENJOY:, and we’re still in awe. For more information on the group, and how you can get involved, check out www.757colorcoded.org.

02/28/2020

Boston Marathon 2019

In 2019, we took personalization to the next level. We partnered with adidas Running to deliver 30,000 videos for 30,000 Boston Marathon runners within hours of the race. Driven by RFID data, runner highlights, and cinematic footage, each video is as unique as the individual’s race journey.

02/13/2020

Jury 2020

Tip of the 🎩 to designer Landon Cooper – member of the 2020 Awwwards Young Jury.

The Young Jury. A panel formed of some of the most promising young talent in the field of digital design, tasked with scoring the sites submitted to Awwwards...