K&R Communications

09/25/2020

Keisha Kay

Keisha Kay

One of the questions that I often hear in my conversations with church leaders is "we're posting on social media but we're getting little engagement on our posts."

Can you identify with this statement? If so, I have a solution for you!

Digital Church University is presenting it's Fall Masterclass Series starting Thursday, Oct. 1!

In this masterclass series, we're answering the BIG questions that you often ask: How do I get my online audience to engage and be responsive? What should I post to our social media pages and how often?

Click below to get more information & sign-up!

#DigitalChurchUniversity

09/02/2020

Interested in Hosting a Virtual Event? Here are some tips!

First thing first, the year was 2017 when I hosted my very first online conference and it ran for two years. #BrandCON17 #BrandCON18. I hosted this event alongside some of my business besties including @iamjohnene, @jamardiggs, and @knotableagency.

Both years, it sold out! The problem that we faced, just like what may still be an issue in 2020, is will the value be the same online. The answer is YES!

This year alone, I've hosted TWO powerhouse, sold out, online events = #TheDigitalChurchSummit and #EmpoweringHERWeekend.

Together those events generated over 4K attendees.

Here are my tips for you:

1. @Zoom can be used for more than a meeting. Their Zoom Webinar feature allows you to host a full conference and also broadcast it to your favorite social media platforms. More importantly, you can download the media file to repurpose the content and also upsell it at a later time.

2. @LinkedIn Live. Did you know that LinkedIn had a live feature? They are keeping up with the social media trend for quality video content. The great thing about this platform is that it already has a highly engaged professional audience that will be interested in your content.

3. Research and Select a Virtual Event Platform. If you're ready to take your online conference to the next level, this is the way to go. There are many providers that exist in this space that will allow you to give the full conference feel from the main stage to breakout sessions, digital expos, and more.

📢If you want to know the online virtual event platform that I recommend or need more information about hosting your event online, schedule a Discovery Call with me to chat!

{LINK BELOW}
workwithkeishakay.as.me

06/18/2020

We have some exciting news!!

During the month of June, YOU CAN AVAIL 50% OFF of Digital Church University.

But how?
You can join at 50% Off forever on a monthly or annual plan using the coupon code TAKE50.
You will also receive Founding Member Benefits.

Sing up now!
DigitalChurchUniversity.com

05/07/2020

Digital Church University Doors Open

The Doors to Digital Church University are now open. We are excited to introduce to you an all-inclusive resource to learn digital technology and social media for your church ministry. We are Using Digital Discipleship To Impact Lives. Our platform includes in-depth online trainings, conferences/summits, and specialized services.

This mission of DCU is to help church leaders and ministries gain a deeper understanding of how to utilize social media and other digital outlets to share the Gospel of Jesus Christ.

Enroll Now! learn.digitalchurchuniversity.com

What's currently inside the portal?
2 In-Depth Courses
18 Online Lessons
7-part Digital Church Series
3 E-books & Downloadable Guides

More content added each month! The upcoming content will focus on how to build an e-church experience and understanding digital discipleship!

Enroll Now! learn.digitalchurchuniversity.com

04/17/2020

NEW GUIDE ALERT!!

We're making this information available to the public!! Last month, we created it along with a specialized training session for the ministry leaders at Second Calvary Baptist Church. We know that you will find it to be a great resource, too!

Download Zoom Education for Churches: How to Maximize Digital Church Attendance and Participation

It provides you with an answer to having a full, seamless virtual church experience due to the current pandemic.

DOWNLOAD NOW: https://bit.ly/ZoomChurchGuide

04/01/2020

Set clear, defined, measurable goals for your business each week. This is a good way to hold yourself accountable and stay on track.

03/30/2020

Take your audience's needs and wants into account. Tailor your content around your target audience. What is important to them should be important to your business.

03/27/2020

Always encourage collaboration. It fosters discussion, multiple ways of thinking, and fosters a sense of teamwork, which can have intangible effects on a business. Take advantage of diverse networks and audiences and help boost one another.

03/25/2020

Increase your website traffic by optimizing your SEO. SEO stands for search engine optimization. Make changes to your website design and content to improve website traffic. Featuring certain keywords that are pertinent to your business will help in this regard.

03/24/2020

Use your social media accounts to increase audience engagement. Be sure to interact with them and let them know you appreciate them. Your business is only as successful as you are with engaging them.

03/23/2020

Use this time to conduct an audit of your business. Find out what is working effectively and what can be modified. Take this time to tinker with your business.

03/20/2020

Incorporate your passion into your business. This will make you enjoy your work more, and it will show in the quality of your work.

03/19/2020

Create a specific strategy for each social media platform. Find out what works best for each platform. Be mindful of the possibility of different audiences using different platforms.

03/18/2020

You must research your audience in order to reach them effectively. Find out what your target audience likes and tailor your message to suit their needs.

03/17/2020

Utilize customer email addresses!! Start by emailing them something of value at least once a month. Let your audience know that they're on your mind.

03/16/2020

Do not be afraid to ask your audience questions. Customer feedback is a great way to start a dialogue with your network to see what your business is doing successfully and what it needs to change or update.

03/09/2020

Make sure you are staying up to date on trends in your industry. Read up and educate yourself on what industry leaders are doing and see if there is anything that you can apply to your own business.

03/06/2020

Tap into influencer marketing for your next social media campaign. Social media has rendered influencers as the new celebrities. Find one that best suits your brand's vision and collaborate!!

03/05/2020

Collaborate and network with others in your field. This allows you to reach and connect with new audiences. Isolating yourself only limits what your business can do.

03/04/2020

Be creative in your use of hashtags. Generic hashtags will produce generic engagement. The more optimized your hashtags are, the higher chance you will attract interested consumers because your hashtags will be specific.

03/03/2020

If your business is struggling to generate traffic to its website, develop a captivating call to action. A call to action is any word or phrase that invites a user to click something that directs them to a different page.

03/02/2020

There is more to your brand than sales. Your brand has an obligation to serve the community and affect change.

02/28/2020

Make sure your account has a theme. This means your account should have a consistent design layout, such as font and color.

02/27/2020

Use your content to tell a story on your website. Storytelling is a crucial element of marketing.

02/25/2020

Take advantage of the opportunity social media provides. Engage with your audience and look to them for feedback.

02/24/2020

Ensure that your brand is constantly innovating and creating the content that your audience is looking for. If a business is complacent, their downfall is inevitable.

02/19/2020

Do not shy away from customer feedback. It is crucial to listen and adapt to the needs of your audience in order to improve and make them feel valued.

02/18/2020

Create a template for your brand to make your content more appealing and consistent.

02/17/2020

Continue to innovate and tinker with your marketing strategy. A blanket strategy will not satisfy the different needs of various clients. Your business should evolve and reflect that.

02/13/2020

Relish the opportunity to share what makes your brand unique. Your audience will remember the company that stands out from the rest. Your business can be memorable because of its products, culture, customer service, or another factor, but it must be different.

02/12/2020

If your business has customer testimonials, post them! One of the strongest factors in marketing is word of mouth. There is no substitution for positive feedback from past clients.

02/11/2020

Today's consumers appreciate businesses that practice cause related marketing, or companies that support social issues. Give your audience a glimpse of what your brand is all about!

02/10/2020

Social media is all about sharing. Make sure your business does not seem stuffy and robotic, but has a personal feel behind it. Click the link in our bio to book a discovery call to learn how to breathe new life into your business.

02/07/2020

Before you expand your brand regionally,nationally, and even globally, be sure to satisfy your local market. Word of Mouth is a powerful marketing tool that you should take advantage of to make your presence felt in your industry.

02/06/2020

Stay up to date on industry trends and the wants of your consumers. The relationship between a business and its audience has to be a mutual one. Catering to their needs must be a priority.