Plantation Politics and Citizen Concerns
For those who want to watch the NFL Draft starting tonight at 8pm EST.
Experienced in creating the essence of giving order to information, form to ideas, facilitating expressions, and providing meaning to services art.
Plantation Politics and Citizen Concerns
For those who want to watch the NFL Draft starting tonight at 8pm EST.
Taking that next step towards your website is just a phone call away!
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Perrin Visual Design
Our web designs are fashioned around your vision and desire. We maintain a variety of plans available from our basic essentials package, our premiere package, or our Enterprise Dynamic Designs.
We specialize in designing professional websites for our clients so that their personal and business brand is exactly what they wish to project to the world!
We also provide Social Media Consulting packages to help our clients with internet AD marketing and SEO packages. Our founder, Scott Perrin, is a Commercial Artist | Digital Graphic Designer | Social Media Consultant who will listen to your needs until he understands what you want. Professional athletes, large labor organizations, real estate agents, nonprofits, and religious organizations, just to name a few, have trusted Scott to help them get the most out of their artistic vision for their brand.
We have redesigned well used, but in desperate need of an upgrade, websites for existing clients and built luxurious websites from idea to final product for our new clients. We believe every project, large or small, deserves our very best efforts to create a design that is exactly what you’ve envisioned it to be!
We produce user device friendly site structures that provide a best practices design model that works on every device size device.
Perrin Visual Design is your best choice to create that one of a kind artistic statement because we create websites that not only impress our clients but the results impress your customers too!
The New Year is right around the corner! Will 2020 usher in your business or it's next phase? Let us help you get noticed!
We Offer Veterans Discount 365 Days A YEAR! Wishing everyone a very happy holiday season!
Perrin Visual Design is a proud supporter of the working men and women of the Broward County AFL-CIO.
Without internet marketing your business will suffer! Contact Perrin Visual Design to discuss your needs.
Website Content / Internet Marketing Customers will always judge you based on the quality of the content on your website. Perrin Visual Design specializes in internet-friendly content that is clean, dynamic, and designed for your targeted customer base. However, your new website is just the beginnin...
I will be announcing my next client very soon. Right after the contract is signed. Stay tuned... Thank you all for supporting and helping grow my passion!
Perrin Visual Design on LinkedIn: "When our good friends the McDuffie's needed a website delivered for their McDuffie Realty business Perrin Visual Design got the call. We are proud to be on the same team with these superstars!"
March 25, 2019: Perrin Visual Design posted images on LinkedIn
Three more future opportunities on the horizon for websites and social media packages. Stand by!
As a former 911 Call taker/Dispatcher of approximately 10 years I can tell you for certain that it is in no way an easy career.
No one dials 911 and says they are having a good day. Helping people who need you most in their most terrible moments is its own reward while at the same time it does weigh heavy on those who do it.
This week is National Public Safety Telecommunications Week and I just wanted to salute those who I worked with for all of those years who continue the struggle everyday to help those who make the calls by taking the calls.
You are our First, first responders.
A big thank you to each of you who took the time and liked Perrin Visual Design's page. We've reached 200 likes already!
Check out our Twitter account and follow us for the latest news about where Perrin Visual Design is headed and our latest work!
The latest Tweets from Perrin Visual Design (@DesignPerrin). Perrin Visual Design has been creating all kinds of commercial art for 29+ years. Contact us and lets get to work on all your digital media presence needs!
Happy Anniversary to the Federation!
It is with great pleasure that I announce Perrin Visual Design has been contracted to design the Open Heavens Transformation Ministries web site, create their new updated logo, and provide their social media package. Scott J. Perrin
Happy New Year from my family to all of yours! Stay safe!
There’s always someone cheaper...
It is with great pleasure that I announce Perrin Visual Design has been contracted to redesign the National Federation of Public and Private Employees website.
Uniquely designed logos for your business. Give me a call and let’s discuss your creative needs.
This Perrin Visual Design package gives you everything you need to get ahead of the competition.
For a limited time this package will be going for a special holiday price.
Give me a call and let’s discuss what your vision is for creating a package like this for your business!
We will never be the cheapest. But we will always be the most exclusive designers for your business needs...
Two more future opportunities on the horizon for websites and social media packages. Stand by!
Perrin Visual Design is a small design business, and as such, understands what other small businesses are up against when they are competing with the big businesses out in their market space.
Leveling the playing field is our passion and our mission. We do this by leveraging all the same marketing techniques and tools the big businesses use to saturate the market and get themselves noticed more often while minimizing their competitors ability to be noticed at all.
We happen to be the little guys very own design team with the key to fix that problem. We provide unique and memorable visuals that range from logos, to web sites. From business marketing strategies to social media presences that target your specific businesses most interested customers.
Depending on who those customers are determines if it’s LinkedIn, Facebook, or any of the other interpersonal communication sites and where you should devote your best efforts and hard earned capital to get the desired results.
Isn’t it time to have someone who finally, “Gets it!”, working for you? Our prices are reasonable and our personal touch is second to none. Give us a call and let’s see what we can do together.
Another satisfied customer!
eSports hopefuls Ascension logo for Rocket League team.
Do you need a great logo for your business? Contact me here or by phone to discuss further.
The time to capitalize on changing trends in TV and Print media is now as they both continue to fall short of digital social advertising’s lead in obtaining new customers.
Millennials and Generation Z account for a combined 48% of the U.S. population. While the two groups might be very different in makeup, what they can agree on is this.
Looking for anything artistically digital?
Logo, Web Site, Social Media Package.
I can help you build a unique brand that represents your needs and that you will be proud of.
Contact me here or call and let’s get started on your next big thing!
Generation X is quickly occupying the majority of business leadership roles.
Social Media is gaining ground and in some cases like this article suggests will be eclipsing traditional media sources.
During the week, the Daily Rundown brings you the day’s trending professional news. On the weekend, we try to keep you current on the big ideas that
Below you will find the Wikipedia definition of the Chief Strategic Officer (CSO). I’ve used this source only because it provides a very general overview of the position.
This (CSO) position is a relatively new phenomenon in the corporate world. Its appearance however has not gone unnoticed by the S&P 500 companies as approximately 50% of them have created the position within their corporations.
Perrin Visual Design can help with your company’s strategic planning
as it refers to digital design. Contact me here to discuss what your thoughts and needs are for your business or endeavor.
I hope you enjoy this article:
A Chief Strategy Officer (CSO), or Chief Strategist, is an executive responsible for assisting the Chief Executive Officer (CEO) with developing, communicating, executing, and sustaining corporate strategic initiatives.
Today, many CEOs have less time to devote to executing strategy, while at the same time uncertain environments increase the need for professional strategy development.
As a result, Chairmen, Presidents, and CEOs in academic, nonprofit and corporate organizations are appointing CSOs.
In recent years, the CSO position increased in popularity, which is reflected by the high number of US companies (nearly 50% of S&P 500 firms) who created CSO positions in their top management teams.
The CSO is a consultative role; part leader and part doer, with the responsibility of ensuring that execution of the strategy supports the strategy elements. This unique background takes a multitude of different operating experiences, and must include being both a creative thinker and influential collaborator.
CSOs are often executives who have worn many hats at a variety of companies or agencies before taking on the responsibilities and tasks that come with the job title.
Typical CSO responsibilities include:
· Communicating and implementing a company's strategy internally and externally so that all employees, partners, suppliers, and contractors understand the company-wide strategic plan and how it carries out the company's overall goals.
· Driving decision-making that creates medium- and long-term improvement.
· Establishing and reviewing key strategic priorities and translating them into a comprehensive strategic plan.
· Monitoring the execution of the strategic plan.
· Facilitating and driving key strategic initiatives through inception phase.
· Ensuring departmental/unit strategic planning projects reflect organizational strategic priorities.
· Partnering with institutional leadership, special committees, and consultants to support execution of key initiatives.
· Developing inclusive planning processes.
· Translating strategies into actionable and quantitative plans.
· Mobilizing and managing teams of individuals charged with executing strategies.
· Acting as a resource across an organization to increase broad cohesion for strategic plans.
In terms of the CSO’s role, which varies significantly from organization to organization and evolves over time, the two basic roles strategy developer and strategy implementer are observable.
This dichotomy can be further divided into four CSO archetypes.
· Internal Consultant: focused almost exclusively on strategy formulation.
· Specialist: have specialized skills that are not otherwise present within an organization.
· Coach: work to provide information to strategy creators and facilitate communication between teams, team members and stakeholders.
· Change Agents: facilitate and enable.
My apologies about the slow pace of our interactions this month. My family welcomed our newest addition and 4th child on February 7th!
Below you will find another short article by an independent source explaining why digital advertising done wrong can mean the difference to the success of your business.
Discover the latest digital advertising strategies, industry trends & marketing tips from the brand experts at DRUM Agency.
Social Media Sites must be handled correctly or they can compound any mistakes made on them. This article helps understand a small portion of the larger problem. Please enjoy the read!
If you do this to a new connection, they'll likely ghost you. Here's why...
As promised! The first article about what you can do to make your business stand out from the pack.
Elements of a Successful Brand 1: Positioning
A brand is a complex organism. This is the first in a series of articles in which we examine a successful brand's component parts.
Every successful brand stands for something fundamental—an underlying bedrock idea or principle that at every turn supports a company or product. This foundational platform is called positioning, and without it a brand can have no traction.
Successful positioning rejects conformity. At its best, positioning elevates a brand above the fray so that people can't help but take notice. The human brain instinctively looks for things that are different and unexpected. So a brand that stands in stark contrast to its competition will attract people's attention and have a distinct advantage in the marketplace.
To be noticed and interesting, however, a brand's positioning must accomplish three things. It must
1. Be different
2. Be focused
3. Be relevant
Neglect any one of these factors and the platform collapses. Each one plays a critical role in the psychology of branding. Let's see why these factors are important.
You can't attract a loyal following if nobody notices you. So if you are serious about developing a powerful brand, your first order of business is to make sure you stick out from your competition. Sure, there's more to a brand than being different, but if your business blends into the background noise, it's lost from the start.
You see, people today are faced with a dizzying array of choices. Marty Neumeier, author of The Brand Gap and Zag, writes: "An over-abundance of look-alike products and me-too services is forcing customers to search for something, anything, to help them separate the winners from the clutter." Differentiation provides needed contrast and helps people make choices. So stand tall—make it easy for prospects to choose you!
When we have a problem that we can't fix ourselves, we reach out to specialists. Specialists cost a little more than generalists, but people are usually willing to pay a premium for their expertise.
A majority of service businesses today, however, take the opposite tack. Instead of narrowing their expertise, many companies expand their service offerings in hopes of attracting more customers. The problem with this approach is that lack of focus and broad competition lead to commoditization. Once your services are considered a commodity, your prestige and margins will suffer. So find a niche, and not only will qualified customers seek you out, but they'll be willing to pay more.
If you aren't relevant, you aren't in business. A company can be highly differentiated and specialized, but if nobody is interested in its product, the company won't make any money. Test the waters first and find out if there is sufficient interest in your specialty. Just because your law firm dresses up like clowns doesn't mean people want to be represented by Bozo in court.
A company can survive without positioning. In fact, most businesses eke out a modest existence. But branding isn't about survival, it's about "thrive-al"—creating a lasting emotional connection with customers that fuels reputation and growth. And positioning is where it all starts. Establish great positioning, and your business will have the stored energy it needs to grow and flourish.
4 Keys to a Powerful Position
1. Find your niche. Are your competitors generalists or specialists? Do they stand out in any way? What opportunities exist for your company to create contrast and specialize? What does your company do better than anyone else?
2. Talk to as many customers and prospects as possible to find out if your business focus is viable. Make sure there is demand for your services.
3. Develop a brief, 1- or 2- sentence positioning statement that lays out what you do and what you stand for. Then ask yourself why a customer would care.
4. Think of ways you can create contrast in the marketplace. Can you use messaging, unique services, or design to distinguish your business?
So what is great positioning, anyway? The strongest positioning is built on reduction. People unconsciously place brands in categories. Those brands that rise to the top are known for simple—even simplistic—ideas. In fact, the top brands in most categories can usually be summed up in a word or a short phrase:
• FedEx revolutionized the package delivery business because they became synonymous with "overnight."
• Volvo built its reputation on "safety." When people want a safe car, they buy a Volvo.
• What company has become known for spectacular "innovation" in the consumer electronics market? Apple, of course.
The more you can simplify your positioning, the more powerful it becomes.
The Problem of Positioning Professional Services
Unfortunately, many professional services firms are built on complexity. The customized nature of their services can make these businesses difficult to define. The language they speak can be highly technical and dense. So how do you simplify a complex, multifaceted business?
The answer lies in uncovering a firm's fundamental purpose. Ask questions such as "What is the most basic benefit you provide?" or "When an engagement is over, what fundamental goal have you achieved?" For those with the courage to distill their services to their essence, a forceful new market position will emerge.
I hope you have enjoyed this first lesson in the art of branding and why it's important to use all the tools at your disposal to be a thriving and successful business.
What to learn more about what Perrin Visual Design can do for your business? Contact me here and we can discuss where best to start.
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