The Borenstein Group

The Borenstein Group Borenstein Group is a leading Washington DC B2B and B2G integrated branding, marketing, and public relations firm. Full Service Digital Marketing Communications Agency with Branding, Marketing Communications, Public Relations & Social Media Services for growing companies.
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Operating as usual

Chief Marketer Magazine Names The Borenstein Group, B2G Marketing Agency, A Top 2021 ChiefMarketer 200 Brand Engagement ...
12/17/2020

Chief Marketer Magazine Names The Borenstein Group, B2G Marketing Agency, A Top 2021 ChiefMarketer 200 Brand Engagement Agencies. See release: https://bit.ly/3nugOin

The Borenstein Group is pleased to announce its trusted client, Amentum, a leading defense and aerospace contractor, who...
05/18/2020

The Borenstein Group is pleased to announce its trusted client, Amentum, a leading defense and aerospace contractor, who rebranded in February 2020 from AECOM Management Services, was honored with Award of Distinction, by The Annual Communicator Awards 2020 for its B2B TV commercial “We are Amentum” which successfully and effectively introduced the company brand to market with TV Spots featured on CNN and Fox News, as part of a fully integrated brand launch.

The Digital Marketing Blueprint Podcast featured recently Gal Borenstein, The Borenstein Group CEO about the importance ...
05/14/2020
Episode #126 with Gal Borenstein

The Digital Marketing Blueprint Podcast featured recently Gal Borenstein, The Borenstein Group CEO about the importance of making creativity a science, all about building trust and credibility, why does digital advertising matter, especially now in 2020 during the #Coronavirus era. Listen to the podcast:https://pod.co/the-digital-marketing-blueprint/episode-126-with-gal-borenstein #brandingagency #contentmarketing #contentmarketingstrategy #b2bmarketing #b2gmarketing #b2gbranding #b2gadvertising #b2bmarketers #b2bcontentmarketing #topbrandingagencies #topdigitalmarketingagencies #topdigitalbrandingagencies #covid19 #defensemarketing

Mr. Gal Borenstein is a recognized international B2B and B2G expert and accomplished strategist in digital branding, marketing, social media, advertising, online reputation management, and public relations matters. He is the founder and CEO of the Borenstein Group, a top digital marketing communicat...

Innovative Agency International Podcast Features Gal Borenstein, The Borenstein Group CEO, on The 4 Pillars of Building ...
05/14/2020
The Innovative Agency: 76: The 4 Pillars of Agency Authenticity & Trust

Innovative Agency International Podcast Features Gal Borenstein, The Borenstein Group CEO, on The 4 Pillars of Building Authenticity & Trust in B2B Branding. Listen to the podcast here or on Apple, Spotify or web:

Creativity has many facets.   It means different things depending upon the clients that your agency might serve and how you might attack creativity depending upon their goals.    In this episode, I interview , Founder of the , about aspects of creativity for a B2B marketing agency. &n...

The Borenstein Group is honored to be recognized and ranked at the Top Five Best B2B Digital Marketing Agencies in 2020 ...
05/07/2020
The Top B2B Digital Marketing Agencies, According to Digital Marketing Agency Rating Platform

The Borenstein Group is honored to be recognized and ranked at the Top Five Best B2B Digital Marketing Agencies in 2020 by TopMarketingCompanies, a B2B marketplace connecting brands with digital marketing experts. The firm identified the leading agencies specialized in digital marketing competencies that B2B brands can work with to improve their digital ROI. Read on Yahoo Finance:

As parts of digital marketing programs, 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative and 65% of B2B companies have acquired a customer through LinkedIn paid ads.

The Borenstein Group is pleased to announce it was just named amongst the Top 10 Best Brand Strategy Firms by the indepe...
02/22/2020

The Borenstein Group is pleased to announce it was just named amongst the Top 10 Best Brand Strategy Firms by the independent review website TopBrandingCompanies, a B2B marketplace connecting businesses with branding agencies, that identified the top experts that help clients develop successful strategies to grow brand awareness, retention, loyalty and, consequently, revenue in 2020.
See Press Release at https://markets.businessinsider.com/news/stocks/top-brand-strategy-companies-according-to-branding-agency-rating-platform-1028922583 #marketing #branding #digitalmarketing #corporatebranding #brandstrategy #b2g #brandawareness #brand #BorensteinGroup

02/08/2020
AMRestore Brand Launch Video

Watch AMRestore, national leader in environmental remidiation and restoration, digital brand launch video produced by The Borenstein Group along with a fresh new web site, logo, brand identity and end-to-end integrated marketing campaign.

02/08/2020
Amentum Brand Television Commercial Campaign on CNN & Fox News

Watch Amentum newly launched television advertising campaign on CNN and Fox News launching of the largest Defense and Energy contractors to market with new web site, brand identity, and integrated marketing communications. Proudly produced by its branding agency partner The Borenstein Group

Happy 244th birthday to U.S. Marine Corps ! Thank you for your dedicated service to our country!
11/10/2019

Happy 244th birthday to U.S. Marine Corps ! Thank you for your dedicated service to our country!

The Borenstein Group congratulates Britepaths, a leading organization that was awarded Non-Profit of the Year for 2019 b...
08/27/2019
Borenstein Group Donates to BritePaths, Fairfax County Nonprofit of the Year for Low-Income Working Families - Borenstein Group

The Borenstein Group congratulates Britepaths, a leading organization that was awarded Non-Profit of the Year for 2019 by the Northern Virginia Chamber of Commerce. Recently, Borenstein Group was happy to help this important Non-Profit furnish their new office space in Fairfax by donating more than $2500 worth of office furniture for their growing staff to be able to help more than 7,000 people in Fairfax County in 2018.

Borenstein Group congratulates Britepaths, a leading organization that was awarded Non-Profit of the Year for 2019 by the Northern Virginia Chamber of Commerce. Recently, Borenstein Group was happy to help this important Non-Profit furnish their new office space in Fairfax by donating more than $250...

Clutch Research names The Borenstein Group one top industry leaders in B2B Advertising and Marketing Industry.
07/30/2019
Clutch Research Names Borenstein Group One of Top Leaders in The U.S. Advertising & Marketing Industry in 2019 - Borenstein Group

Clutch Research names The Borenstein Group one top industry leaders in B2B Advertising and Marketing Industry.

WASHINGTON, DC – July 29, 2019 – Clutch, the leading B2B ratings, and reviews firm, recently named the best advertising and marketing companies in 29 U.S. states. It named the Borenstein Group, as one of the top industry leaders in Virginia. The results are based on Clutch’s advanced rankings ...

You have probably heard of search engine optimization (SEO), and if you are like most companies you work to improve your...
06/24/2019
What is Domain Authority and How Can You Improve It? - Borenstein Group

You have probably heard of search engine optimization (SEO), and if you are like most companies you work to improve your ranking on search engine results pages (SERPs). But have you heard of the SEO factor called domain authority (DA)? This important metric is key to your SEO strategy. In this post, we will define domain authority and outline ways you can improve this important number.

In this post, we will define domain authority and outline ways you can improve this important number.

Influencer marketing is everywhere these days. It’s a buzz word in the air for every marketing guru out there. But what ...
06/20/2019
What Influencer Marketing Is and What It Is Not - Borenstein Group

Influencer marketing is everywhere these days. It’s a buzz word in the air for every marketing guru out there. But what is influencer marketing really? In this blog post, we will cover what influencer marketing is and, just as importantly, what influencer marketing is not.

What is influencer marketing really? We will cover what influencer marketing is and, just as importantly, what it is not.

Honesty is the best policy. This statement is especially true when it comes to brand authenticity. More and more consume...
06/19/2019
What's Brand Authenticity and What It Isn't - Borenstein Group

Honesty is the best policy. This statement is especially true when it comes to brand authenticity. More and more consumers demand authenticity from brands. But what does brand authenticity really mean? Here are a few key components of what brand authenticity is and what it is NOT.

More and more consumers demand authenticity from brands. But what does brand authenticity really mean? Here are a few key components of what brand authenticity is and what it is NOT.

Influencer marketing is one of the hottest topics in the marketing world today. Many marketers are clamoring to start th...
06/04/2019
What is Influencer Marketing and 4 Tools to Kick-Start Your Campaign - Borenstein Group

Influencer marketing is one of the hottest topics in the marketing world today. Many marketers are clamoring to start their own campaigns working with the world’s biggest social media stars. But what is influencer marketing really? And what tools can you use to find and connect with powerful influencers?

Influencer marketing is one of the hottest topics in the marketing world today. Many marketers are clamoring to start their own campaigns.

You can tell potential customers all day long how great you are, but they probably will not listen to you. Brands are no...
05/31/2019
How to Earn Authentic Customer Testimonials - Borenstein Group

You can tell potential customers all day long how great you are, but they probably will not listen to you. Brands are not credible in the eyes of consumers. Do you know who they will listen to? Other consumers. That is why customer testimonials are so powerful. Here are a few ways to earn authentic customer testimonials. #customertestimonials

Customer testimonials are so powerful. Here are a few ways to earn authentic customer testimonials.

Your company is only as strong as your employees. That’s why recruiting is an essential process for every company. You w...
05/30/2019
Top 5 Recruitment Advertising Trends to Attract the Best Talent - Borenstein Group

Your company is only as strong as your employees. That’s why recruiting is an essential process for every company. You want the best and the brightest on your team, and you can only achieve this through effective recruitment advertising. If you have never worked in recruiting before, you may not know where to begin. Here are the top five trends in recruitment advertising to get you started.

You want the best and the brightest on your team, and you can only achieve this through effective recruitment advertising.

Honesty is the best policy. This statement is especially true when it comes to brand authenticity. More and more consume...
05/29/2019
What's Brand Authenticity and What It Isn't - Borenstein Group

Honesty is the best policy. This statement is especially true when it comes to brand authenticity. More and more consumers demand authenticity from brands. But what does brand authenticity really mean? Here are a few key components of what brand authenticity is and what it is NOT. #branding

More and more consumers demand authenticity from brands. But what does brand authenticity really mean? Here are a few key components of what brand authenticity is and what it is NOT.

Choosing the right #email marketing platform can be challenging. Here are some of the top email marketing platforms on t...
04/16/2019
5 Killer Email Marketing Platforms to Boost Your ROI - Borenstein Group

Choosing the right #email marketing platform can be challenging. Here are some of the top email marketing platforms on the market, as well as key features to consider when making this important decision. #emailmarketing

Here are some of the top email marketing platforms on the market, as well as key features to consider when making this important decision.

Here are some of the top content marketing systems as well as key features to look for from your content marketing platf...
04/10/2019
Boost Your Content Marketing with These Top 5 Automation Tools - Borenstein Group

Here are some of the top content marketing systems as well as key features to look for from your content marketing platform. #contentmarketing

Many marketers rely on content marketing platforms to help them manage these complicated tasks. Here are some of the top content marketing systems as well as key features to look for from your content marketing platform.

What truly makes an effective #webinar? Here are a few tips to make your next online presentation a success.
03/20/2019
What Makes a Webinar Effective? - Borenstein Group

What truly makes an effective #webinar? Here are a few tips to make your next online presentation a success.

A webinars is an increasingly popular content marketing tool. However, what makes an effective webinar? Here are a few tips to make your next one a success.

You have a company. You have a brand. You may even have a logo. But do you have a #tagline? Here is why it matters.
02/28/2019
Why Your Company Needs a Tagline - Borenstein Group

You have a company. You have a brand. You may even have a logo. But do you have a #tagline? Here is why it matters.

Taglines are still an incredibly effective way to help your organization stand out from the crowd. Here are a few reasons why having a tagline is important.

Here are a few reasons why your emails may be marked as #spam, as well as ways to avoid this. #email
02/28/2019
Why Your Email Gets Marked as Spam

Here are a few reasons why your emails may be marked as #spam, as well as ways to avoid this. #email

Spam is one of the greatest challenges for email marketers. Here are a few reasons why your emails may be marked as spam, as well as ways to avoid this.

Here are a few key benchmarks to measure the effectiveness of your digital marketing in 2019 and one metric that does no...
02/26/2019
Top Digital Marketing Benchmarks for 2019 - Borenstein Group

Here are a few key benchmarks to measure the effectiveness of your digital marketing in 2019 and one metric that does not matter as much anymore. #digitalmarketing

How do you know if your digital marketing is successful? Here are a few key benchmarks to measure the effectiveness of your digital marketing in 2019.

Engagement is one of the most important benchmarks you can measure on social media, as it indicates that your content is...
02/22/2019
Top Social Media Benchmarks for 2019 - Borenstein Group

Engagement is one of the most important benchmarks you can measure on social media, as it indicates that your content is interesting and successful. #socialmedia

Here are key benchmarks to measure the effectiveness of your social media in 2019 and one benchmark that matters less these days.

How do you know if your #advertising campaigns are effective? Here are a few key benchmarks to measure the success of yo...
02/21/2019
Top Digital Advertising Benchmarks for 2019 - Borenstein Group

How do you know if your #advertising campaigns are effective? Here are a few key benchmarks to measure the success of your advertising campaigns in 2019. #digitaladvertising

Advertising is especially popular in this day and age. Here are a few key benchmarks to measure the success of your advertising campaigns in 2019.

Here are some key #PR benchmarks for 2019 that you can use to measure your success and one outdated benchmark you should...
02/21/2019
Top Public Relations Benchmarks for 2019 - Borenstein Group

Here are some key #PR benchmarks for 2019 that you can use to measure your success and one outdated benchmark you should ignore. #publicrelations

Here are some key public relations benchmarks for 2019 that you can use to measure your success and one outdated benchmark you should ignore.

The customer is king (or queen). That fact has never been truer than in 2019. But how do you ensure that customers have ...
02/12/2019
Top 4 Digital Customer Experience Tips - Borenstein Group

The customer is king (or queen). That fact has never been truer than in 2019. But how do you ensure that customers have positive experiences? Here are four tips to help you give the best #customer experiences this year. #customerexperience

How do you ensure that customers have positive experiences?Here are four tips to help you give the best customer experiences this year.

It’s a new year, and #branding is more complicated than ever. What are the latest #brand trends you need to follow in 20...
02/12/2019
Top 10 Brand Trends for 2019 - Borenstein Group

It’s a new year, and #branding is more complicated than ever. What are the latest #brand trends you need to follow in 2019? Here are the top 10 brand trends to follow this year.

What are the latest brand trends you need to follow in 2019? Here are the top 10 brand trends to follow this year.

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8230 Leesburg Pike, Suite 520
Vienna, VA
22182

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