Underscore

Underscore Underscore is a results driven branding and digital agency, dedicated to changing your world for the better. #allaboutyou

Underscore is a leading London branding agency with a big track record in brand, staff and customer engagement. For twenty years we have sought to promote like minded clients who believe that confident compelling creative work can bring their business positive returns.

We make an investment to understand how a client thinks, how their sector operates and how their customers behave, as then we can confidently speak the language of their business.

We actively promote campaigns that measure the effectiveness of our advice. It’s a point of difference that builds confidence, trust and makes a client feel more like a business partner, which is ultimately how it should be.

20/05/2019

Sending some positive vibes your way to you to kick start your Monday. We're excited to get stuck into another week of creative projects.



#allaboutyou #underscore #branding #design #agency #brandingagency #designagency #brands #communication #digitaldesign #oxfordstreet #london #creative #magnet #magnetic #goodvibes

We have fallen in love with The Sad Ghost Club’s uplifting content which is all about raising positive mental health a...
15/05/2019

We have fallen in love with The Sad Ghost Club’s uplifting content which is all about raising positive mental health awareness through comics and community. Check them out!
(Illustration by @pureimaginayphun)



#allaboutyou #underscore #branding #design #agency #brandingagency #designagency #brands #communication #digitaldesign #oxfordstreet #london #mentalhealth #mentalhealthawarenessweek #thesadghostclub #goodvibes

What better way to start the week than with a delicious doughnut? Happy Monday & #NationalDoughnutWeek everyone!• • ...
13/05/2019

What better way to start the week than with a delicious doughnut? Happy Monday & #NationalDoughnutWeek everyone!



#allaboutyou #underscore #branding #design #agency #brandingagency #designagency #brands #communication #digitaldesign #oxfordstreet #london #donut #doughnut #treatyourself #monday

Underscore is growing. Here are the newbies in the team Savannah, Gini and Tessa. We’re looking forward to work on som...
10/05/2019

Underscore is growing. Here are the newbies in the team Savannah, Gini and Tessa. We’re looking forward to work on some amazing projects together.
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#allaboutyou #underscore #branding #design #agency #brandingagency #designagency #brands #communication #digitaldesign #oxfordstreet #london #team #growing #welcome

We've been getting some design inspiration from the iconic Saul Bass on the anniversary of his birthday! One of our favo...
08/05/2019

We've been getting some design inspiration from the iconic Saul Bass on the anniversary of his birthday! One of our favourites is this poster from Vertigo. Check out more of his work here: saulbassposterarchive.com
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#allaboutyou #underscore #branding #design #agency #brandingagency #designagency #brands #communication #digitaldesign #oxfordstreet #london #saulbass #vertigo #archive #hitchcock #alfredhitchcock #inspiration

If you’re wondering how to succeed in a world where opportunities are scarce and attention spans limited, why not read...
07/05/2019
The Golden Rules of a Brighter Rebrand - Underscore | Branding Agency

If you’re wondering how to succeed in a world where opportunities are scarce and attention spans limited, why not read our “Golden Rules of a Brighter Rebrand” freshly published in the “Uncovered” part of our website.
https://loom.ly/OhJLT3I
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#allaboutyou #underscore #branding #design #agency #brandingagency #designagency #brands #communication #digitaldesign #oxfordstreet #london #rebrand #rebranding #technology #vr

Did you know it takes the human brain one tenth of a second to make a first impression, and we now have an eight second span when considering new information? Well if we still have your attention we’ll explore what that means for your brand.

We are finishing this week by sharing ideas and planning the weeks ahead. Wishing everyone an amazing Bank Holiday weeke...
03/05/2019

We are finishing this week by sharing ideas and planning the weeks ahead. Wishing everyone an amazing Bank Holiday weekend.



#allaboutyou #underscore #branding #design #agency #brandingagency #designagency #brands #communication #digitaldesign #oxfordstreet #london #bankholiday #may

01/05/2019

A couple of weeks ago we checked out Spotlight Festival in #bucharest! Our favourite exhibition was Urban Pinball, a stunning interactive installation projection mapping on the façade of the iconic Odeon Theatre.
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#allaboutyou #underscore #branding #design #agency #brandingagency #designagency #brands #communication #digitaldesign #oxfordstreet #london #spotlightfestival #projectionmapping #building #animation #pinball

Check out this beautiful typeface we are using whilst working on the branding and placemaking strategy for @westoneshopp...
29/04/2019

Check out this beautiful typeface we are using whilst working on the branding and placemaking strategy for @westoneshopping. See more of it on our website.



#allaboutyou #underscore #branding #design #agency #brandingagency #designagency #brands #communication #digitaldesign #oxfordstreet #london #westone #font #gold

26/04/2019

We got busy and need some incredible people to join our fantastic team, and work on some really exciting projects! If you want to get involved in some incredible branding and digital projects, get in touch. Find out more and apply on our website → footer → Careers.
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#allaboutyou #underscore #hiring #vacancy #jobs #job #accountmanager #developer #branding #design #agency #brandingagency #designagency #brands #communication #digitaldesign #oxfordstreet #london

23/04/2019

Shakespeare: born in April 1564, but still relevant today! At Underscore, we're all about the journey with our client – pop in for a chat, we'll put the kettle on!
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#allaboutyou #underscore #shakespeare #williamshakespeare #birthdayboy #quote #inspiration #branding #design #agency #brandingagency #designagency #brands #communication #digitaldesign #oxfordstreet #london

Wishing everyone an egg-ceedingly relaxing Easter.• ⠀ ⠀ • ⠀ ⠀ • ⠀ ⠀ #allaboutyou #underscore #easter #...
18/04/2019

Wishing everyone an egg-ceedingly relaxing Easter.
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#allaboutyou #underscore #easter #easteregg #eggjoke #branding #design #agency #brandingagency #designagency #brands #communication #digitaldesign #oxfordstreet #london

Colours make a brand – take a look at our thoughts on the Golden Rules of Colour in branding. If we can help your bran...
17/04/2019
Choosing The Perfect Colour - Underscore | Branding Agency

Colours make a brand – take a look at our thoughts on the Golden Rules of Colour in branding. If we can help your brand stand out, give us a call!
https://bit.ly/2XkMKId
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#allaboutyou #underscore #colour #color #branding #design #agency #brandingagency #designagency #brands #communication #digitaldesign #oxfordstreet #london

The human relationship with colour is highly emotive and subjective, with a myriad of personal factors including background, taste, experiences and culture affecting our conscious and subconscious preferences.

On Friday we went on an office field trip to King's Cross to have a look at the development process. Highly recommended ...
15/04/2019

On Friday we went on an office field trip to King's Cross to have a look at the development process. Highly recommended – there’s so much to discover. It’s also the perfect place to start your weekend with good drinks…



#allaboutyou #underscore #kingscross #discover #fieldtrip #branding #design #agency #brandingagency #designagency #brands #communication #digitaldesign #oxfordstreet #london

In honour of the Edvard Munch exhibition opening today at the British Museum, we doodled our own screams – what do you...
11/04/2019

In honour of the Edvard Munch exhibition opening today at the British Museum, we doodled our own screams – what do you think?
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#allaboutyou #underscore #scream #edvardmunch #munch #britishmuseum #branding #design #agency #brandingagency #designagency #brands #communication #digitaldesign #oxfordstreet #london #inspiration #doodles Post-it

Just a picture of our comfy sofa to get you through #humpday •••#allaboutyou #underscore #sofa #interior #relax #b...
10/04/2019

Just a picture of our comfy sofa to get you through #humpday



#allaboutyou #underscore #sofa #interior #relax #branding #design #agency #brandingagency #designagency #brands #communication #digitaldesign #oxfordstreet #london

It's time to put the kettle on, get your feet up, and read our article about another brand we love here at Underscore.ht...
08/04/2019
Brands we love: T2 - Underscore | Branding Agency

It's time to put the kettle on, get your feet up, and read our article about another brand we love here at Underscore.
https://loom.ly/d14j8BA
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#T2 #tea #putthekettleon #underscore #allaboutyou #branding #design #agency #brandingagency #designagency #brands #communication #digitaldesign #oxfordstreet #london #pantone

T2 Tea Pantone

The kettle is always on here at the Underscore office. We all love a brew, but each have our own likes and dislikes when it comes to the perfect cuppa. One thing we can all agree on though, is that the T2 brand is tea-rrific.

Are you looking for that extra special something to grow your brand? We’d love to work with you on that.• • • #a...
05/04/2019

Are you looking for that extra special something to grow your brand? We’d love to work with you on that.



#allaboutyou #underscore #branding #design #agency #brandingagency #designagency #brands #communication #digitaldesign #oxfordstreet #london #quote #inspiration #motivation #stevemartin

03/04/2019

We’ve been having some fun playing around with animation whilst evolving ideas for a recent client project. Stay tuned!
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#designinprogress #wip #animation #heed #allaboutyou #underscore #branding #design #agency #brandingagency #designagency #brands #comingsoon #digitaldesign #oxfordstreet #london

We love #AprilFools, but at Underscore, we’re much more #AprilCools – bring on the next month of creative fun!⠀•...
01/04/2019

We love #AprilFools, but at Underscore, we’re much more #AprilCools – bring on the next month of creative fun!⠀
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#aprilfoolsday #aprilfools #fun #allaboutyou #underscore #branding #design #agency #brandingagency #designagency #brands #timburton #digitaldesign #oxfordstreet #london

Today we see the release of a live-action adaptation of Dumbo. What has changed from the original version to this new re...
29/03/2019

Today we see the release of a live-action adaptation of Dumbo. What has changed from the original version to this new release? Everything, or almost. Head to our website to find out more.
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#dumbo #disney #remake #animation #allaboutyou #underscore #branding #design #agency #brandingagency #designagency #brands #timburton #digitaldesign #oxfordstreet #london

No more than ten years ago, the word ‘exclusive’ was once the guaranteed, one size fits all promotional term that co...
28/03/2019
Is Exclusivity a Lost Concept? - Underscore | Branding Agency

No more than ten years ago, the word ‘exclusive’ was once the guaranteed, one size fits all promotional term that could add value to brands, cost to products and status to the lucky few that could afford to pay that little bit extra. However in a world where everything has become mainstream and special, what does it now mean to be “exclusive”? Head over to the latest article on our website and find out what we advise our clients in the luxury space nowadays:
https://loom.ly/K9sbdAo
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#exclusivity #luxury #human #exclusive #allaboutyou #underscore #branding #design #agency #brandingagency #designagency #brands #communication #digitaldesign #oxfordstreet #london

No more than ten years ago, the word ‘exclusive’ was once the guaranteed, one size fits all promotional term that could add value to brands, cost to products and status to the lucky few that could afford to pay that little bit extra.

Brands We Love: Carhartt. We delve into the history behind the iconic logo for this hardworking, hard-wearing and adapta...
27/03/2019
Brands we love: Carhartt - Underscore | Branding Agency

Brands We Love: Carhartt. We delve into the history behind the iconic logo for this hardworking, hard-wearing and adaptable brand. Read more about it on our website!
https://loom.ly/YEiPjb4
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#allaboutyou #underscore #branding #design #agency #brandingagency #designagency #brands #communication #digitaldesign #oxfordstreet #london #carhartt

This iconic brand needs no introduction. If you look around, you’ll see the ‘C’ logo on a beanie or stitched onto the back pocket of a pair of jeans.

We were super psyched to have Stuart from Handsome Frank Illustration Agency come and chat to us about the amazing illus...
25/03/2019

We were super psyched to have Stuart from Handsome Frank Illustration Agency come and chat to us about the amazing illustrators they have on their books. We saw some of their fantastic artists promo videos and all crowded around our kitchen bench to flip through the portfolios, devouring the artwork inside. A totally motivating way to spend a Friday lunchtime!



#handsomefrank #illustration #photography #lunchtalk #allaboutyou #underscore #branding #design #agency #brandingagency #designagency #brands #communication #digitaldesign #oxfordstreet #london

We all need water, so for World Water Day and beyond, let's remember not take water for granted! •••#worldwaterday...
22/03/2019

We all need water, so for World Water Day and beyond, let's remember not take water for granted!



#worldwaterday #waterforall #water #allaboutyou #underscore #branding #design #agency #brandingagency #designagency #brands #communication #digitaldesign #oxfordstreet #london #leavenoonebehind

We are celebrating #InternationalDayOfHappiness at Underscore today! Happiness to us means doing exceptional work and ta...
20/03/2019

We are celebrating #InternationalDayOfHappiness at Underscore today! Happiness to us means doing exceptional work and taking our clients to their happy place! And of course eating our favourite healthy snack. Just like any other day. Do what makes you happy, because in the end it’s all about you.



#happiness #happinessday #TenBillionHappy #HappinessForAllForever #TenStepsToGlobalHappiness #choosehappiness #createhappiness #makeithappy #allaboutyou #underscore #branding #design #agency #brandingagency #designagency #brands #communication #digitaldesign #oxfordstreet #london

19/03/2019
European Tour Foundation - Special Olympics Film

Wishing all the athletes competing in the Special Olympics the best of luck, particular good luck to Warren, who we filmed last year on behalf of the European Tour Foundation. Check out Warren’s amazing story here:
https://loom.ly/UplM7dg



#specialolympics #InclusionRevolution #europeantourfoundation #allaboutyou #underscore #branding #design #agency #brandingagency #designagency #brands #communication #digitaldesign #oxfordstreet #london

This is "European Tour Foundation - Special Olympics Film" by Underscore on Vimeo, the home for high quality videos and the people who love them.

LUSH UK are innovative in everything they do, from their use of custom typography, to their bold branding, to the wide r...
15/03/2019
Brands we love: Lush - Underscore | Branding Agency

LUSH UK are innovative in everything they do, from their use of custom typography, to their bold branding, to the wide range of skincare products they sell. We just can’t help falling in love.
To find out more and why we love them follow this link: https://loom.ly/5FmgMig



#lush #skincare #illustration #allaboutyou #underscore #branding #design #agency #brandingagency #designagency #brands #communication #digitaldesign #oxfordstreet #london

Going into a Lush store keeps me dreaming and believing in fairy tales, but most importantly, it reminds me of my love of glitter.

It’s Pi Day! And can you guess why? It’s because 3, 1, and 4 are the first three digits of π.• ⠀• ⠀• ⠀#...
14/03/2019

It’s Pi Day! And can you guess why? It’s because 3, 1, and 4 are the first three digits of π.
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#3/14/19 #allaboutyou #underscore #branding #design #agency #brandingagency #designagency #brands #communication #digitaldesign #oxfordstreet #london #pi #piday

Everyone’s experience is individual to them & that's as important for us as designers & strategists to remember when w...
13/03/2019

Everyone’s experience is individual to them & that's as important for us as designers & strategists to remember when working on our brands, as it is for you! Happy #Humpday

#allaboutyou #underscore #branding #design #agency #brandingagency #designagency #brands #communication #digitaldesign #oxfordstreet #london #brucelee #quote #inspiration #motivation

Wishing all the females bossing it today a very happy International Women’s Day, from our team to yours. Let’s take ...
08/03/2019

Wishing all the females bossing it today a very happy International Women’s Day, from our team to yours. Let’s take this opportunity to talk about career independence and the importance of mental health and transparency in the creative industry. This week, we visited the first monthly BRICKS TALKS, kicking off with a power diverse, fluid and queer panel, all sharing stories and advice from their unique career paths, explaining how they manage to stay true to their own morals and values while bringing home the benjamins. If you want to be as inspired as we were, check out the next talk on the 16th of April.



#internationalwomensday #IWD2019 #BalanceforBetter #allaboutyou #underscore #branding #design #agency #brandingagency #designagency #brands #communication #digitaldesign #oxfordstreet #london #team Bricks Magazine

World book day is a celebration of authors, illustrators, books and of course reading! We would like to take a moment to...
07/03/2019

World book day is a celebration of authors, illustrators, books and of course reading! We would like to take a moment to recognise McSweeney's, whose books are born from a love of both words and design. To find out more and why we love them click: https://loom.ly/FtFuF0Y
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#allaboutyou #underscore #branding #design #agency #brandingagency #designagency #brands #communication #digitaldesign #oxfordstreet #london #mcsweeneys #worldbookday #bookday #books #read #paper #printing

At Underscore we’ve long believed that experiences are what matter to consumers, that’s why when building a brand we...
06/03/2019

At Underscore we’ve long believed that experiences are what matter to consumers, that’s why when building a brand we place great emphasis on where and how your audience will encounter it, and how that experience will make them feel and behave. If you want to know more about how this applies to accessible luxury and the experience of travel, check out our latest article at https://loom.ly/P3n9Gxo.



#allaboutyou #underscore #branding #design #agency #brandingagency #designagency #brands #communication #digitaldesign #oxfordstreet #london #travel #experiences #luxury #anewkindoftrip #travelmarketing

Walking into the studio today and smelling freshly cooked pancakes... Can life get any better? Shrove Tuesday, or Pancak...
05/03/2019

Walking into the studio today and smelling freshly cooked pancakes... Can life get any better?

Shrove Tuesday, or Pancake Day to most, is a perfect excuse to scoff some treats. Now we just need to get the Nutella song out of our heads!

However you have your pancakes, make them as unique as U!

Did we mention how comfy our office couch is?•••#allaboutyou #underscore #branding #design #agency #brandingagency...
01/03/2019

Did we mention how comfy our office couch is?



#allaboutyou #underscore #branding #design #agency #brandingagency #designagency #brands #communication #digitaldesign #oxfordstreet #london #comfy #couch #breakoutspace #meeting #businesstalk #teamwork #plants #officespace

We met Karma Cola at the Festival of Marketing and fell in love with their great taste and wonderful illustrations! And ...
27/02/2019
Brands we love: Karma Cola - Underscore | Branding Agency

We met Karma Cola at the Festival of Marketing and fell in love with their great taste and wonderful illustrations! And we absolutely adore the concept of Karma they promote! If you want to know more: Have a look at the latest brand article on our website: https://www.underscore.co.uk/uncovered/



#allaboutyou #underscore #branding #design #agency #brandingagency #designagency #brands #communication #digitaldesign #oxfordstreet #london #karmacola #karma #gingerella #sierraleone #festivalofmarketing #drink #givingback Karma Cola UK

I came across these glorious little drinks whilst exploring the corridors of the Festival of Marketing and I found them to not only be great tasting drinks (I recommend the Gingerella Ginger Ale), but to also be endowed with a wonderful suite of illustrat

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